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Hi, I’m Francesca Robotta, a TikTok-focused social media manager with a degree in Music Management from the University of West London. I specialize in fan-driven short-form content, with a strong understanding of fandom culture, digital trends, and artist branding. I’m passionate about contributing to music marketing teams in a professional label environment. I’ve supported campaigns from concept to publish, helped grow fan communities, and delivered content that resonates with diverse audiences. Notable achievements include a few TikTok videos reaching 1M+ views and multiple posts with significant reach; I collaborate across artists and genres with strong communication and attention to detail.…Hi, I’m Francesca Robotta, a TikTok-focused social media manager with a degree in Music Management from the University of West London. I specialize in fan-driven short-form content, with a strong understanding of fandom culture, digital trends, and artist branding. I’m passionate about contributing to music marketing teams in a professional label environment. I’ve supported campaigns from concept to publish, helped grow fan communities, and delivered content that resonates with diverse audiences. Notable achievements include a few TikTok videos reaching 1M+ views and multiple posts with significant reach; I collaborate across artists and genres with strong communication and attention to detail.

Francesca Robotta

PRO

Social Media Manager, Content Creator, Video Editor, +4

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Hi, I’m Francesca Robotta, a TikTok-focused social media manager with a degree in Music Management from the University of West London. I specialize in fan-driven short-form content, with a strong understanding of fandom culture, digital trends, and artist branding. I’m passionate about contributing to music marketing teams in a professional label environment. I’ve supported campaigns from concept to publish, helped grow fan communities, and delivered content that resonates with diverse audiences. Notable achievements include a few TikTok videos reaching 1M+ views and multiple posts with significant reach; I collaborate across artists and genres with strong communication and attention to detail.…Hi, I’m Francesca Robotta, a TikTok-focused social media manager with a degree in Music Management from the University of West London. I specialize in fan-driven short-form content, with a strong understanding of fandom culture, digital trends, and artist branding. I’m passionate about contributing to music marketing teams in a professional label environment. I’ve supported campaigns from concept to publish, helped grow fan communities, and delivered content that resonates with diverse audiences. Notable achievements include a few TikTok videos reaching 1M+ views and multiple posts with significant reach; I collaborate across artists and genres with strong communication and attention to detail.

Available to hire

Turin, Italy

Hi, I’m Francesca Robotta, a TikTok-focused social media manager with a degree in Music Management from the University of West London. I specialize in fan-driven short-form content, with a strong understanding of fandom culture, digital trends, and artist branding.

I’m passionate about contributing to music marketing teams in a professional label environment. I’ve supported campaigns from concept to publish, helped grow fan communities, and delivered content that resonates with diverse audiences. Notable achievements include a few TikTok videos reaching 1M+ views and multiple posts with significant reach; I collaborate across artists and genres with strong communication and attention to detail.

Skills

Experience Level

Branding

Expert

Social Media Design

Expert

Language

Italian

Fluent

English

Advanced

Work Experience

Social Media Manager (Fan Marketing) at Something Something

January 1, 2025 - Present

Manage and grow 10+ TikTok fan accounts dedicated to major international artists, contributing to digital visibility and fan engagement during active marketing campaigns. Create short-form video content aligned with artist branding, including lyric-based edits, live performance clips, and trend-driven videos, optimized for TikTok discovery. Support release cycles, tours, festivals and live performances by publishing timely content designed to amplify hype and sustain audience interest. Achieved multiple viral results, including a viral TikTok video reaching 1M+ views and multiple posts surpassing 50k views, with consistent mid-to-high reach across campaigns. Adapt trending formats and visuals to fit each artist’s identity while maintaining visual and aesthetic consistency across accounts.

Social Media Manager Intern at DAYS INDOORS

September 1, 2020 - June 1, 2021

Supported the management of the band’s social media presence by scheduling and publishing posts across platforms in line with release timelines. Assisted in organising and maintaining social media accounts, ensuring consistent activity and brand alignment. Contributed to the development of social media strategy by identifying relevant trends and content opportunities around the artist’s releases. Provided digital strategy support and consultation, suggesting platform-specific ideas to increase visibility and engagement during promotional periods.