Jagreeta Bhattacharya

I have over 8 years of experience in real estate marketing, where I’ve worked at the intersection of marketing, operations, and revenue growth. My core focus has always been on building strategies that not only drive leads but also support overall business performance.

I started my marketing career working with developers, where I led project launches, go-to-market strategies, and campaign execution across both digital and traditional channels. That gave me a strong foundation in understanding buyer behavior, positioning, and storytelling.

As I moved into brokerage environments like eXp Realty and Corcoran Horizon Realty, my role evolved into a more strategic function. I wasn’t just running campaigns — I was building systems. I managed marketing budgets, developed KPI dashboards to track campaign and agent performance, and aligned marketing initiatives with revenue goals.

In my most recent role as Head of Operations & Finance, I continued to oversee marketing from a business lens — ensuring that campaigns, lead generation efforts, and agent support strategies were all tied back to measurable outcomes like productivity, conversion, and profitability.

What differentiates me is that I bring a combination of marketing execution and operational thinking. I understand how to generate demand, but more importantly, how to build scalable systems that connect marketing efforts to business results.