I’m a Marketing & Communication Manager with a background in Management Engineering, specializing in content creation, social media strategy, and growth-driven communication. I help brands create content that not only looks good, but performs — from social media strategies and multi-format content (Reels, TikTok, carousels) to full content ecosystems designed to increase engagement, reach, and conversions. I’ve worked on building and managing content strategies across different projects, combining storytelling, audience understanding, and performance analysis to continuously improve results. Alongside content, I bring a strong analytical mindset thanks to my experience with CRM systems like Salesforce, where I designed processes that improved sales performance (+20%) and reduced recurring issues through better data tracking and visibility. I also actively use AI tools such as ChatGPT, Claude, Perplexity, and Adobe Firefly to enhance content creation, optimize workflows, and produce high-quality visuals. I’m especially interested in projects related to social media management, content strategy, and digital growth.…

Daiana Belen Iapalucci

I’m a Marketing & Communication Manager with a background in Management Engineering, specializing in content creation, social media strategy, and growth-driven communication. I help brands create content that not only looks good, but performs — from social media strategies and multi-format content (Reels, TikTok, carousels) to full content ecosystems designed to increase engagement, reach, and conversions. I’ve worked on building and managing content strategies across different projects, combining storytelling, audience understanding, and performance analysis to continuously improve results. Alongside content, I bring a strong analytical mindset thanks to my experience with CRM systems like Salesforce, where I designed processes that improved sales performance (+20%) and reduced recurring issues through better data tracking and visibility. I also actively use AI tools such as ChatGPT, Claude, Perplexity, and Adobe Firefly to enhance content creation, optimize workflows, and produce high-quality visuals. I’m especially interested in projects related to social media management, content strategy, and digital growth.…

Available to hire

I’m a Marketing & Communication Manager with a background in Management Engineering, specializing in content creation, social media strategy, and growth-driven communication.

I help brands create content that not only looks good, but performs — from social media strategies and multi-format content (Reels, TikTok, carousels) to full content ecosystems designed to increase engagement, reach, and conversions.

I’ve worked on building and managing content strategies across different projects, combining storytelling, audience understanding, and performance analysis to continuously improve results.

Alongside content, I bring a strong analytical mindset thanks to my experience with CRM systems like Salesforce, where I designed processes that improved sales performance (+20%) and reduced recurring issues through better data tracking and visibility.

I also actively use AI tools such as ChatGPT, Claude, Perplexity, and Adobe Firefly to enhance content creation, optimize workflows, and produce high-quality visuals.

I’m especially interested in projects related to social media management, content strategy, and digital growth.

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Skills

Experience Level

Language

Italian
Fluent
German
Beginner
Spanish; Castilian
Fluent
English
Advanced

Work Experience

Head of Communication at Ambrogio Moro
July 1, 2024 - Present
Designed visual materials for digital and offline marketing campaigns; served as the Italian market liaison for the development and promotion of the company app; provided operational support in campaign planning and event organization; led the company’s overall marketing and communication strategy; developed and coordinated brand strategy and internal/external communication initiatives; designed visual materials for digital and print channels; conceived and developed the corporate website (pre-launch); planned and organized corporate events and trade fairs; collaborated cross-functionally with Business Units to strengthen brand positioning and communication consistency.
Junior CRM Developer at Ambrogio Moro
July 1, 2024 - Present
Developed and implemented Salesforce CRM processes across multiple Business Units; optimized operational workflows and monitored proper process adoption; delivered internal training and support to enhance CRM utilization; designed reports and dashboards to support performance analysis and data-driven decision-making.
1st Level Specialist at sonnen Srl
November 1, 2019 - July 1, 2024
Managed customer inquiries via phone and email, performing initial issue diagnosis; provided operational support to the technical team through back-office activities and logistics coordination.
Intern at Fioravanti Srl
February 1, 2017 - July 1, 2018
Managed customer contracts and administrative documentation; recorded invoices and handled foreign payments; managed customs documentation and export shipments, ensuring compliance with cargo regulations and duties.
Social Media Manager & Content Creator at Academy Musical Arts
January 1, 2023 - January 1, 2025
Developed and supervised social media strategies aimed at brand visibility and positioning; created and managed multi-format content across various platforms; analyzed performance metrics, managed audience engagement, and optimized paid advertising campaigns.
Social Media Manager & Content Creator at Musical Café
September 1, 2024 - Present
Develop and supervise social media strategies aimed at brand visibility and positioning; Create and manage multi-format content across various platforms; Analyze performance metrics, manage audience engagement, and optimize paid advertising campaigns.
Social Media Manager & Content Creator at Tanita Viajera
January 1, 2025 - Present
Develop and supervise social media strategies aimed at brand visibility and positioning; Create and manage multi-format content across various platforms; Analyze performance metrics, manage audience engagement, and optimize paid advertising campaigns.

Education

Bachelor’s Degree in Management Engineering at Università Telematica eCampus
September 1, 2021 - January 22, 2025
High School Diploma at Martin Luther King
September 1, 2014 - June 30, 2019
Marketing, Communication and International relationship

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Energy & Utilities, Transportation & Logistics, Travel & Hospitality

Skills

Experience Level