I am a marketing and operations leader with 10+ years of experience delivering growth strategies, performance marketing execution, and business development frameworks across GCC and international markets. I specialize in paid media strategy, digital ecosystems, and integrated marketing planning across logistics, F&B, real estate, hospitality, financial services, and wellness sectors.…

Siba Massoud

I am a marketing and operations leader with 10+ years of experience delivering growth strategies, performance marketing execution, and business development frameworks across GCC and international markets. I specialize in paid media strategy, digital ecosystems, and integrated marketing planning across logistics, F&B, real estate, hospitality, financial services, and wellness sectors.…

Available to hire

I am a marketing and operations leader with 10+ years of experience delivering growth strategies, performance marketing execution, and business development frameworks across GCC and international markets.

I specialize in paid media strategy, digital ecosystems, and integrated marketing planning across logistics, F&B, real estate, hospitality, financial services, and wellness sectors.

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Skills

Experience Level

Language

Arabic
Fluent
English
Fluent
French
Fluent

Work Experience

Senior Marketing & Growth Strategy Consultant at Self-Employed / Consulting
January 1, 2021 - Present
Delivered integrated marketing strategy, performance media execution, and operational consulting across logistics, F&B, real estate, hospitality, aviation, wellness, and financial services sectors; Led large-scale paid media campaigns across Meta and Google ecosystems; Developed acquisition funnels, positioning frameworks, and revenue growth strategies; Key projects: Beit Ward (KSA), The Chain (KSA), Parcelat (KSA), ADSO Freight (Dubai), Right Value, Al Salam Village, WE Accounts, Kcor Hotels, Pizzanini, Siham Itani Skincare, Fatifit
Marketing & Operations Manager at Frolic Creations
January 1, 2022 - January 1, 2025
Led regional performance marketing strategy across GCC markets; Managed cross-functional teams across creative, media buying, and analytics; Directed integrated campaigns across real estate, F&B, logistics, and lifestyle sectors
Digital Marketing Strategist – Automotive at Jaguar, Honda, Range Rover
January 1, 2022 - January 1, 2022
Developed digital positioning strategies and performance campaigns for premium automotive brands
Digital Marketing Manager – Healthcare at Biolab
January 1, 2022 - January 1, 2022
Managed social media growth strategy and paid media campaigns for healthcare brand Biolab
Google Ads Specialist – Financial Sector at Bloom Bank
January 1, 2022 - January 1, 2022
Planned and optimized Google Ads campaigns improving lead acquisition performance for Bloom Bank
Digital Marketing Manager / Project Manager at USAID, UN Women, UNICEF
January 1, 2021 - January 1, 2022
Led digital outreach campaigns aligned with international development programs; coordinated project streams and stakeholder engagement
Digital Marketing Manager – Global Platform at Seekers Guidance
January 1, 2020 - January 1, 2022
Developed international digital marketing strategies targeting global audiences
Digital Marketing Manager / Project Manager at Midas Furniture
January 1, 2020 - January 1, 2021
Directed performance marketing campaigns and strategic growth initiatives
Digital Marketing Specialist at Blunet Marketing & Communication
January 1, 2020 - January 1, 2021
Supported regional performance campaigns and digital strategy execution; managed integrated campaigns across education, healthcare, beauty, and lifestyle sectors; coordinated digital planning, content strategy, and performance optimization across multiple GCC-focused accounts
Digital Marketing & Events Manager at Shabab Marketing Agency
January 1, 2014 - January 1, 2020
Managed integrated marketing campaigns and large-scale event activations across multiple industries; led university events, healthcare campaigns, beauty brand activations, and fashion marketing; directed social media strategy, content marketing, and paid media execution for 20+ brand accounts
Senior Marketing & Growth Strategy Consultant at Independent / Freelance
January 1, 2021 - Present
Delivered integrated marketing strategy, performance media execution, and operational consulting across logistics, F&B, real estate, hospitality, aviation, wellness, and financial services sectors; led large-scale paid media campaigns across Meta and Google ecosystems; developed acquisition funnels and revenue growth strategies.

Education

Bachelor in Marketing at Lebanese University
January 11, 2030 - March 31, 2026
Bachelor in Marketing at Lebanese University
January 11, 2030 - March 31, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Healthcare, Real Estate & Construction, Travel & Hospitality, Media & Entertainment, Transportation & Logistics, Professional Services

Skills

Experience Level