I am a marketing and operations leader with 10+ years of experience delivering growth strategies, performance marketing execution, and business development frameworks across GCC and international markets. I specialize in paid media strategy, digital ecosystems, and integrated marketing planning across logistics, F&B, real estate, hospitality, financial services, and wellness sectors.…

Siba Massoud

I am a marketing and operations leader with 10+ years of experience delivering growth strategies, performance marketing execution, and business development frameworks across GCC and international markets. I specialize in paid media strategy, digital ecosystems, and integrated marketing planning across logistics, F&B, real estate, hospitality, financial services, and wellness sectors.…

Available to hire

I am a marketing and operations leader with 10+ years of experience delivering growth strategies, performance marketing execution, and business development frameworks across GCC and international markets.

I specialize in paid media strategy, digital ecosystems, and integrated marketing planning across logistics, F&B, real estate, hospitality, financial services, and wellness sectors.

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Skills

Experience Level

Language

Arabic
Fluent
English
Fluent
French
Fluent

Work Experience

Google Ads Specialist – Financial Sector at Bloom Bank
January 1, 2022 - January 1, 2022
Planned and optimized Google Ads campaigns improving lead acquisition performance for Bloom Bank
Digital Marketing Manager – Healthcare at Biolab
January 1, 2022 - January 1, 2022
Managed social media growth strategy and paid media campaigns for healthcare brand Biolab
Digital Marketing Strategist – Automotive at Jaguar, Honda, Range Rover
January 1, 2022 - January 1, 2022
Developed digital positioning strategies and performance campaigns for premium automotive brands
Marketing & Operations Manager at Frolic Creations
January 1, 2022 - January 1, 2025
Led regional performance marketing strategy across GCC markets; Managed cross-functional teams across creative, media buying, and analytics; Directed integrated campaigns across real estate, F&B, logistics, and lifestyle sectors
Senior Marketing & Growth Strategy Consultant at Independent / Freelance
January 1, 2021 - Present
Delivered integrated marketing strategy, performance media execution, and operational consulting across logistics, F&B, real estate, hospitality, aviation, wellness, and financial services sectors; led large-scale paid media campaigns across Meta and Google ecosystems; developed acquisition funnels and revenue growth strategies.
Digital Marketing Manager / Project Manager at USAID, UN Women, UNICEF
January 1, 2021 - January 1, 2022
Led digital outreach campaigns aligned with international development programs; coordinated project streams and stakeholder engagement
Senior Marketing & Growth Strategy Consultant at Self-Employed / Consulting
January 1, 2021 - Present
Delivered integrated marketing strategy, performance media execution, and operational consulting across logistics, F&B, real estate, hospitality, aviation, wellness, and financial services sectors; Led large-scale paid media campaigns across Meta and Google ecosystems; Developed acquisition funnels, positioning frameworks, and revenue growth strategies; Key projects: Beit Ward (KSA), The Chain (KSA), Parcelat (KSA), ADSO Freight (Dubai), Right Value, Al Salam Village, WE Accounts, Kcor Hotels, Pizzanini, Siham Itani Skincare, Fatifit
Digital Marketing Specialist at Blunet Marketing & Communication
January 1, 2020 - January 1, 2021
Supported regional performance campaigns and digital strategy execution; managed integrated campaigns across education, healthcare, beauty, and lifestyle sectors; coordinated digital planning, content strategy, and performance optimization across multiple GCC-focused accounts
Digital Marketing Manager / Project Manager at Midas Furniture
January 1, 2020 - January 1, 2021
Directed performance marketing campaigns and strategic growth initiatives
Digital Marketing Manager – Global Platform at Seekers Guidance
January 1, 2020 - January 1, 2022
Developed international digital marketing strategies targeting global audiences
Digital Marketing & Events Manager at Shabab Marketing Agency
January 1, 2014 - January 1, 2020
Managed integrated marketing campaigns and large-scale event activations across multiple industries; led university events, healthcare campaigns, beauty brand activations, and fashion marketing; directed social media strategy, content marketing, and paid media execution for 20+ brand accounts

Education

Bachelor in Marketing at Lebanese University
January 11, 2030 - March 31, 2026
Bachelor in Marketing at Lebanese University
January 11, 2030 - March 31, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Healthcare, Real Estate & Construction, Travel & Hospitality, Media & Entertainment, Transportation & Logistics, Professional Services

Skills

Experience Level