SM

I am a marketing and operations leader with 10+ years of experience delivering growth strategies, performance marketing execution, and business development frameworks across GCC and international markets.

About

I am a marketing and operations leader with 10+ years of experience delivering growth strategies, performance marketing execution, and business development frameworks across GCC and international markets.

I specialize in paid media strategy, digital ecosystems, and integrated marketing planning across logistics, F&B, real estate, hospitality, financial services, and wellness sectors.

  • 12 years' experience
  • Joined March 2026

Industry experience

  • Financial Services
  • Healthcare
  • Real Estate & Construction
  • Travel & Hospitality
  • Media & Entertainment
  • Transportation & Logistics
  • Professional Services

Work experience· 11 roles

Google Ads Specialist – Financial Sector · Bloom BankJan 2022 – Jan 2022 · 1 mo

Planned and optimized Google Ads campaigns improving lead acquisition performance for Bloom Bank

Digital Marketing Manager – Healthcare · BiolabJan 2022 – Jan 2022 · 1 mo

Managed social media growth strategy and paid media campaigns for healthcare brand Biolab

Digital Marketing Strategist – Automotive · Jaguar, Honda, Range RoverJan 2022 – Jan 2022 · 1 mo

Developed digital positioning strategies and performance campaigns for premium automotive brands

Marketing & Operations Manager · Frolic CreationsJan 2022 – Jan 2025 · 3 yrs 1 mo
Senior Marketing & Growth Strategy Consultant · Independent / FreelanceJan 2021 – Present · 5 yrs 11 mos
Digital Marketing Manager / Project Manager · USAID, UN Women, UNICEFJan 2021 – Jan 2022 · 1 yr 1 mo
Senior Marketing & Growth Strategy Consultant · Self-Employed / ConsultingJan 2021 – Present · 5 yrs 11 mos
Digital Marketing Specialist · Blunet Marketing & CommunicationJan 2020 – Jan 2021 · 1 yr 1 mo

Education

Bachelor in Marketing · Lebanese University2030 – 2026
Bachelor in Marketing · Lebanese University2030 – 2026

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