Available to hire
PPC and performance marketing leader with 5+ years of hands-on experience launching, building, and optimizing Google Ads and Meta Ads accounts from near-scratch for 20+ clients across high-consideration verticals. Known for conversion-focused ad copy, rigorous experimentation (A/B testing), and structural campaign optimization to maximize ROI.
I’ve driven strong outcomes such as 28x–32x ROAS, 28% lower cost-per-conversion in 3 months, and significant growth in appointments and member acquisition. I combine data-backed reporting (GA4, Tableau) with stakeholder-aligned strategy while ensuring full compliance with platform policies and best practices.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Lead at Ardent Technologies
May 1, 2025 - December 1, 2025Managed brand identity and digital presence for US-based healthcare clients; developed brand storytelling frameworks and content strategies that drove a 35% improvement in monthly patient consultations and a 28% reduction in Cost per Consultation; built Tableau KPI dashboards; ensured consistent brand messaging across digital touchpoints and collaborated with brand partners.
Marketing Chairperson at M.A.S.S.
October 1, 2024 - December 31, 2025Developed, launched, and monitored 10+ digital ad campaigns across paid social, email, and digital channels. Applied A/B testing, performance analytics, and iterative ad copy optimization to deliver a 60% YoY increase in event participation and 25% new member growth. Coordinated with stakeholders to align campaign strategy with organizational objectives and managed PPC campaign planning, execution, reporting, and optimization independently in a remote-first environment.
Marketing Chairperson at M.A.S.S. Marketing
October 1, 2024 - December 1, 2025Designed and executed social media campaigns across Instagram and Facebook to build brand awareness and grow audience engagement; drove a 60% YoY increase in event participation and 25% growth in new member acquisition; monitored social media trends and applied best practices to optimize reach and engagement; managed campaign analytics and reporting for leadership.
Marketing Chairperson at M.A.S.S. – Illinois State University
October 1, 2024 - December 1, 2025Developed 10+ social media and digital marketing campaigns across Instagram, Facebook, and email, boosting engagement 60% YoY and driving 25% new member sign-ups. Created audience-specific content, applied A/B testing to refine messaging and visuals, and analyzed post-campaign performance data to drive continuous improvements in engagement, reach, and acquisition.
Marketing Chairperson at M.A.S.S. - Illinois State University
October 1, 2024 - December 1, 2025Owned brand identity and guidelines for M.A.S.S.; created and curated content across TikTok, Instagram, LinkedIn, and Facebook; managed daily publishing; oversaw community engagement; applied A/B testing and performance analytics to drive a 60% YoY increase in event participation and 25% growth in new member sign-ups; launched campus creator initiatives and presented data-driven recommendations to leadership.
Digital Marketing Manager at MARKETING DOLLAR
April 1, 2021 - July 1, 2024Developed brand storytelling and content strategy for high-ticket B2C lifestyle clients; managed $12,000/month ad budgets; generated 28x-32x ROAS and $336K-$384K monthly revenue; built brand identity frameworks; executed paid social campaigns with SEO-optimized landing pages and audience segmentation to scale digital reach.
Digital Marketing Specialist at THE STARS WELLNESS
April 1, 2020 - April 1, 2021Built brand identity and content strategy for a wellness lifestyle brand; conducted primary research with 10,000+ respondents to develop audience personas; achieved 1,000+ sign-ups and $44,000 revenue in month 1 with 125% ROI; executed multi-channel campaigns, SEO initiatives, and conversion-optimized content to outperform a venture-backed competitor.
Education
M.S. in Marketing Analytics (STEM) at Illinois State University
August 1, 2024 - May 1, 2026Bachelor of Business Administration at OSMANIA UNIVERSITY
January 11, 2030 - March 31, 2026M.S. in Marketing Analytics (STEM) at Illinois State University
August 1, 2024 - May 1, 2026Bachelor of Business Administration at Osmania University
January 1, 2019 - January 1, 2022M.S. in Marketing Analytics (STEM) at Illinois State University
August 1, 2024 - May 1, 2026Bachelor of Business Administration at Osmania University
January 1, 2019 - January 1, 2022M.S. in Marketing Analytics (STEM) at Illinois State University
August 1, 2024 - May 1, 2026Bachelor of Business Administration at OSMANIA UNIVERSITY
January 1, 2019 - January 1, 2022M.S. in Marketing Analytics (STEM) (GPA: 3.92/4.0) at Illinois State University
August 1, 2024 - May 1, 2026B.B.A. (GPA: 3.4/4.0) at Osmania University
January 11, 2030 - July 9, 2026Qualifications
Google Ads - Search
January 11, 2030 - March 31, 2026Google Ads - Display
January 11, 2030 - March 31, 2026Google Ads - Video
January 11, 2030 - March 31, 2026Google Ads - Measurement
January 11, 2030 - March 31, 2026Google Analytics 4 (GA4)
January 11, 2030 - March 31, 2026LinkedIn Advertising Fundamentals
January 11, 2030 - March 31, 2026LinkedIn Marketing Strategy
January 11, 2030 - March 31, 2026HubSpot Marketing Software
January 11, 2030 - March 31, 2026HubSpot Email Marketing
January 11, 2030 - March 31, 2026HubSpot Inbound Marketing
January 11, 2030 - March 31, 2026Generative AI in Marketing - Emory University
January 11, 2030 - March 31, 2026Google Analytics 4
January 11, 2030 - April 15, 2026Google Ads
January 11, 2030 - April 15, 2026Meta Blueprint
January 11, 2030 - April 15, 2026HubSpot Marketing Software
January 11, 2030 - April 15, 2026HubSpot Email Marketing
January 11, 2030 - April 15, 2026HubSpot Inbound Marketing
January 11, 2030 - April 15, 2026Google Optimize
January 11, 2030 - April 15, 2026Tableau
January 11, 2030 - April 15, 2026SQL for Data Science
January 11, 2030 - April 15, 2026LinkedIn Marketing Solutions
January 11, 2030 - April 15, 2026Google Project Management
January 11, 2030 - April 15, 2026Generative AI for Marketing
January 11, 2030 - April 15, 2026SAP
January 11, 2030 - April 15, 2026Meta Ads (Blueprint Certified)
January 11, 2030 - April 16, 2026Google Ads (Certified)
January 11, 2030 - April 16, 2026GA4 Certified
January 11, 2030 - April 16, 2026Tableau (Certified)
January 11, 2030 - April 16, 2026SQL — UC Davis (Certified)
January 11, 2030 - April 16, 2026Python
January 11, 2030 - April 16, 2026Power BI
January 11, 2030 - April 16, 2026HubSpot Marketing Software (Certified)
January 11, 2030 - April 16, 2026HubSpot Email Marketing (Certified)
January 11, 2030 - April 16, 2026Google Optimize (Certified)
January 11, 2030 - April 16, 2026Salesforce CRM
January 11, 2030 - April 16, 2026Google Project Management (Certified)
January 11, 2030 - April 16, 2026Meta Ads Manager (Meta Blueprint Certified)
January 11, 2030 - June 17, 2026Google Ads Certified
January 11, 2030 - June 17, 2026GA4 Certified
January 11, 2030 - June 17, 2026HubSpot Marketing Software Certification (Inbound & Email)
January 11, 2030 - June 17, 2026HubSpot Inbound Certification
January 11, 2030 - June 17, 2026HubSpot Email Marketing Certification
January 11, 2030 - June 17, 2026Tableau Certification
January 11, 2030 - June 17, 2026Google Optimize Certification
January 11, 2030 - June 17, 2026Google Ads
January 11, 2030 - July 9, 2026Google Analytics 4
January 11, 2030 - July 9, 2026Google Analytics
January 11, 2030 - July 9, 2026Google Optimize
January 11, 2030 - July 9, 2026Meta Blueprint
January 11, 2030 - July 9, 2026HubSpot Marketing Software
January 11, 2030 - July 9, 2026HubSpot Email Marketing
January 11, 2030 - July 9, 2026Google Project Management
January 11, 2030 - July 9, 2026HubSpot Inbound Marketing
January 11, 2030 - July 9, 2026LinkedIn Marketing Solutions
January 11, 2030 - July 9, 2026Tableau
January 11, 2030 - July 9, 2026SQL for Data Science (UC Davis)
January 11, 2030 - July 9, 2026Generative AI for Marketing (Coursera)
January 11, 2030 - July 9, 2026Meta Ads
January 11, 2030 - July 9, 2026Facebook Ads Manager
January 11, 2030 - July 9, 2026LinkedIn Campaign Manager
January 11, 2030 - July 9, 2026Google Ads (Certified)
January 11, 2030 - July 9, 2026Industry Experience
Healthcare, Consumer Goods, Media & Entertainment, Education, Professional Services, Software & Internet, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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