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I am a growth marketing and field marketing leader with 10+ years of experience driving user acquisition, demand generation, and lifecycle growth for B2B and B2C tech startups. I thrive on building scalable go-to-market programs and community-led growth. I have a proven track record across community-led growth, field marketing, paid and organic channels, ambassador programs, and large-scale brand activations. I am highly analytical with hands-on experience in KPI tracking, funnel optimization, CRM workflows, and cross-functional GTM execution.…I am a growth marketing and field marketing leader with 10+ years of experience driving user acquisition, demand generation, and lifecycle growth for B2B and B2C tech startups. I thrive on building scalable go-to-market programs and community-led growth. I have a proven track record across community-led growth, field marketing, paid and organic channels, ambassador programs, and large-scale brand activations. I am highly analytical with hands-on experience in KPI tracking, funnel optimization, CRM workflows, and cross-functional GTM execution.

ARI BABAN

Growth Marketer, Community Manager, Marketing Strategist, +2

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I am a growth marketing and field marketing leader with 10+ years of experience driving user acquisition, demand generation, and lifecycle growth for B2B and B2C tech startups. I thrive on building scalable go-to-market programs and community-led growth. I have a proven track record across community-led growth, field marketing, paid and organic channels, ambassador programs, and large-scale brand activations. I am highly analytical with hands-on experience in KPI tracking, funnel optimization, CRM workflows, and cross-functional GTM execution.…I am a growth marketing and field marketing leader with 10+ years of experience driving user acquisition, demand generation, and lifecycle growth for B2B and B2C tech startups. I thrive on building scalable go-to-market programs and community-led growth. I have a proven track record across community-led growth, field marketing, paid and organic channels, ambassador programs, and large-scale brand activations. I am highly analytical with hands-on experience in KPI tracking, funnel optimization, CRM workflows, and cross-functional GTM execution.

Available to hire

I am a growth marketing and field marketing leader with 10+ years of experience driving user acquisition, demand generation, and lifecycle growth for B2B and B2C tech startups. I thrive on building scalable go-to-market programs and community-led growth.

I have a proven track record across community-led growth, field marketing, paid and organic channels, ambassador programs, and large-scale brand activations. I am highly analytical with hands-on experience in KPI tracking, funnel optimization, CRM workflows, and cross-functional GTM execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Community Manager at Dashboard.Earth

December 1, 2023 - July 1, 2025

Led community initiatives by building 25+ strategic partnerships, tripling campaign reach and driving community growth. Executed 40+ field marketing and community events, delivering 1,800+ impressions and a 40% lift in app downloads. Drove organic growth on Instagram & TikTok from 2K to 100K+ monthly engagements through content strategy and UGC. Launched campus ambassador programs with 60+ volunteers, accelerating Gen Z signups. Achieved 35% MoM user growth via community-led acquisition. Defined quarterly OKRs with product and operations, using data to optimize campaigns.

Field Marketing Manager at Cake Bikes

October 1, 2022 - December 1, 2023

Led regional field marketing and demo activations across Southern California, engaging prospective customers via mobile demos, retail-adjacent activations, and events. Analyzed leads, demos, and conversions to lift qualified pipeline by 20% and improve follow-up efficiency. Executed partner co-marketing activations driving brand awareness, dealer engagement, and regional sales. Implemented targeted marketing campaigns, boosting brand awareness. Designed and ran A/B tests on ads and landing pages, increasing lead conversion by 18%. Managed Salesforce CRM workflows and dashboards to track pipeline and optimize performance.

Growth Operations at Swimply

March 1, 2022 - September 1, 2022

Owned regional growth strategy for Los Angeles and Austin with bookings, conversion rates, and market penetration. Drove a 60% increase in market growth by optimizing acquisition channels, localized GTM strategy, and field activations. Executed field marketing and local activations, driving a 35% increase in bookings. Launched ambassador program in CA and TX, onboarding 50+ ambassadors and generating 920 new signups in 3 months. Developed targeted marketing campaigns that significantly improved user engagement, resulting in increased local bookings. Built data-driven frameworks to optimize spend and improve CAC.

Founder at Self-Employed (E-Commerce)

April 1, 2019 - January 1, 2022

Founded and scaled a multi-channel e-commerce business across Shopify, Amazon, and eBay, serving 4,000+ customers. Managed end-to-end operations including logistics, Google Ads, sales, and operations. Clients included Dollar Shave Club, Billie Shave, BLK WTR, and Cirkul Water.

Community Manager at UBER

July 1, 2016 - April 1, 2019

Led marketing operations for UberX expansion, increasing rider growth 3x and onboarding 10,000+ drivers. Executed regional campaigns achieving over 500K impressions and extensive media coverage. Collaborated cross-functionally with Operations, Driver Growth, Policy, and Communications to align city-level strategy. Analyzed campaign ROI and user funnel, optimizing outreach and event strategies for better results. Produced B2B sales deck and scaled solution briefs for integration with localized partners, leading 22% increase in new users. Implemented targeted marketing strategies driving measurable improvements in user engagement. Evaluated campaign performance metrics to refine outreach efforts, ensuring optimized resource allocation for maximum impact.