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I am a results-driven marketing and communications professional with 19 years in the video games industry. I specialize in launching new IPs, building engaged player communities, and coordinating cross-functional campaigns from concept to delivery. Equally comfortable shaping brand strategy and running day-to-day assets, I'm trilingual (French, English, Spanish) with deep roots in Montréal's game development scene, always focused on clear storytelling and measurable impact.…I am a results-driven marketing and communications professional with 19 years in the video games industry. I specialize in launching new IPs, building engaged player communities, and coordinating cross-functional campaigns from concept to delivery. Equally comfortable shaping brand strategy and running day-to-day assets, I'm trilingual (French, English, Spanish) with deep roots in Montréal's game development scene, always focused on clear storytelling and measurable impact.

Naila Hadjas

Marketing Strategist, Marketer, Brand Strategist, +2

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I am a results-driven marketing and communications professional with 19 years in the video games industry. I specialize in launching new IPs, building engaged player communities, and coordinating cross-functional campaigns from concept to delivery. Equally comfortable shaping brand strategy and running day-to-day assets, I'm trilingual (French, English, Spanish) with deep roots in Montréal's game development scene, always focused on clear storytelling and measurable impact.…I am a results-driven marketing and communications professional with 19 years in the video games industry. I specialize in launching new IPs, building engaged player communities, and coordinating cross-functional campaigns from concept to delivery. Equally comfortable shaping brand strategy and running day-to-day assets, I'm trilingual (French, English, Spanish) with deep roots in Montréal's game development scene, always focused on clear storytelling and measurable impact.

Available to hire

I am a results-driven marketing and communications professional with 19 years in the video games industry. I specialize in launching new IPs, building engaged player communities, and coordinating cross-functional campaigns from concept to delivery.

Equally comfortable shaping brand strategy and running day-to-day assets, I’m trilingual (French, English, Spanish) with deep roots in Montréal’s game development scene, always focused on clear storytelling and measurable impact.

Skills

Copywriting

Experience Level

Copywriting

Intermediate

Language

French

Fluent

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Marketing Coordinator at Don't Nod

May 1, 2024 - May 1, 2025

Drove visibility for a brand-new IP (Lost Records: Bloom & Rage) in a competitive release window, contributing to global launch marketing strategy from a newly established Montreal studio. Designed and maintained a detailed retroplanning roadmap ensuring on-time delivery across a multi-month campaign. Coordinated daily with cross-studio teams in Paris to align global communications, ensuring message consistency across regions and channels. Co-produced trailers, music videos, and assets; built a centralized asset archive with consistent versioning across social, PR, agency, and web channels; prepared pitch decks for internal stakeholders and external partners; conducted ongoing competitor and player-insights research to inform creative positioning and execution.

PR & Community Manager at Compulsion Games

January 1, 2015 - November 1, 2022

Co-led a successful Kickstarter campaign end-to-end — including reward design, fulfilment logistics, and 5 years of weekly community updates — raising funds and sustaining backer engagement throughout development. Managed the studio's entire community presence (Facebook, Twitter, Instagram, Discord, Forums, Steam) through Early Access, Xbox Preview, a Microsoft acquisition announcement, full launch, and post-launch DLCs. Co-planned and executed convention exhibits (PAX, E3 and others): booth design, logistics, transportation, and on-site press/community interviews. Served as the primary liaison between studio and public — proactively identifying and defusing PR risk factors before they escalated. Produced B-roll footage and marketing assets supporting press and social campaigns. Documented 7 years of studio growth for internal documentary archives.

QA Lead at Ludia

February 1, 2013 - January 1, 2015

Defined and implemented QA testing strategies; grew and managed the testing team. Acted as the primary bridge between the production and QA teams, producing tracking reports for project leads.

QA Lead at THQ

January 1, 2011 - September 1, 2011

Trained, managed, and evaluated QA teams of 20+, collaborating with producers and developers across multiple studios.

QA Coordinator / Lead Tester / Functionality Tester at Babel Games Services

February 1, 2006 - August 1, 2008

Progressed from tester to QA Coordinator over 2.5 years; trained and supervised teams of 20+, oversaw bug quality, and produced tracking documentation.