Naila Hadjas

Drove visibility for a brand-new IP (Lost Records: Bloom & Rage) in a competitive release window, contributing to global launch marketing strategy from a newly established Montreal studio. Designed and maintained a detailed retroplanning roadmap ensuring on-time delivery across a multi-month campaign. Coordinated daily with cross-studio teams in Paris to align global communications, ensuring message consistency across regions and channels. Co-produced trailers, music videos, and assets; built a centralized asset archive with consistent versioning across social, PR, agency, and web channels; prepared pitch decks for internal stakeholders and external partners; conducted ongoing competitor and player-insights research to inform creative positioning and execution.

Co-led a successful Kickstarter campaign end-to-end — including reward design, fulfilment logistics, and 5 years of weekly community updates — raising funds and sustaining backer engagement throughout development. Managed the studio's entire community presence (Facebook, Twitter, Instagram, Discord, Forums, Steam) through Early Access, Xbox Preview, a Microsoft acquisition announcement, full launch, and post-launch DLCs. Co-planned and executed convention exhibits (PAX, E3 and others): booth design, logistics, transportation, and on-site press/community interviews. Served as the primary liaison between studio and public — proactively identifying and defusing PR risk factors before they escalated. Produced B-roll footage and marketing assets supporting press and social campaigns. Documented 7 years of studio growth for internal documentary archives.

Defined and implemented QA testing strategies; grew and managed the testing team. Acted as the primary bridge between the production and QA teams, producing tracking reports for project leads.