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Hi, I’m Simay Uslu, a Creative Strategist and UGC Content Creator with 5+ years of experience crafting high-performing short-form video for TikTok, Instagram Reels, and YouTube Shorts. I combine data-driven creative testing with storytelling to help brands scale and engage audiences. I’m passionate about end-to-end content pipelines, collaboration with paid media teams, and turning insights into creative that not only looks great but drives real results. I’ve delivered hundreds of UGC projects and grown brands across e-commerce and SaaS.…Hi, I’m Simay Uslu, a Creative Strategist and UGC Content Creator with 5+ years of experience crafting high-performing short-form video for TikTok, Instagram Reels, and YouTube Shorts. I combine data-driven creative testing with storytelling to help brands scale and engage audiences. I’m passionate about end-to-end content pipelines, collaboration with paid media teams, and turning insights into creative that not only looks great but drives real results. I’ve delivered hundreds of UGC projects and grown brands across e-commerce and SaaS.

Simay Uslu

UGC Creator, Content Creator, Content Strategist, +2

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Hi, I’m Simay Uslu, a Creative Strategist and UGC Content Creator with 5+ years of experience crafting high-performing short-form video for TikTok, Instagram Reels, and YouTube Shorts. I combine data-driven creative testing with storytelling to help brands scale and engage audiences. I’m passionate about end-to-end content pipelines, collaboration with paid media teams, and turning insights into creative that not only looks great but drives real results. I’ve delivered hundreds of UGC projects and grown brands across e-commerce and SaaS.…Hi, I’m Simay Uslu, a Creative Strategist and UGC Content Creator with 5+ years of experience crafting high-performing short-form video for TikTok, Instagram Reels, and YouTube Shorts. I combine data-driven creative testing with storytelling to help brands scale and engage audiences. I’m passionate about end-to-end content pipelines, collaboration with paid media teams, and turning insights into creative that not only looks great but drives real results. I’ve delivered hundreds of UGC projects and grown brands across e-commerce and SaaS.

Available to hire

Hi, I’m Simay Uslu, a Creative Strategist and UGC Content Creator with 5+ years of experience crafting high-performing short-form video for TikTok, Instagram Reels, and YouTube Shorts. I combine data-driven creative testing with storytelling to help brands scale and engage audiences.

I’m passionate about end-to-end content pipelines, collaboration with paid media teams, and turning insights into creative that not only looks great but drives real results. I’ve delivered hundreds of UGC projects and grown brands across e-commerce and SaaS.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Fluent

Turkish

Fluent

Work Experience

Creative Strategist & UGC Content Manager at Fiverr & Upwork (Remote)

July 1, 2021 - Present

Delivered 180+ UGC video projects for e-commerce and SaaS brands, consistently exceeding engagement and conversion benchmarks. Built and optimized creative testing frameworks (hooks, angles, CTAs), improving ad performance through structured iteration. Managed end-to-end content production pipelines (briefing, directing, feedback, delivery) with <48-hour turnaround. Partnered with media buyers to align creatives with Meta Ads performance goals, increasing creative effectiveness and reducing CPA.

Social Media Manager (TikTok & Instagram) at Dende.ai, Studley.ai, SWSH

January 1, 2025 - Present

Scaled TikTok to 114K+ impressions and 31.4% engagement through organic, trend-driven content; developed platform-native hooks and storytelling formats. Collaborated with paid media on high-performing creatives, built SOPs reducing production time by ~40%, and managed multi-brand campaigns with consistent performance.

Content Creator / Social Media Manager at Gemho Studio (TikTok) – Handmade Jewelry & Clay, Austria

September 1, 2022 - September 30, 2023

Grew TikTok from 0 → 5.7K followers and 326K+ likes in 3 months using organic short-form content. Generated 100+ international orders via TikTok Shop (Etsy & BigCartel). Translated social engagement into revenue through authentic, conversion-driven UGC content.

Product Design Trainee at LEGO Group | Pöttinger | KEBA | DINNITY Robotic Kitchen

January 1, 2022 - December 31, 2024

Designed user-centered physical and digital product experiences across multiple industry placements. Presented concepts, prototypes, and UX insights to cross-functional stakeholders. Applied design thinking to branding, storytelling, and campaign development.