I’m a digital content and e-commerce specialist with hands-on experience building and managing online businesses. I’ve worked with WooCommerce to create product listings, optimise content for SEO, and develop customer-focused messaging that supports visibility and sales. My approach combines clear, engaging storytelling with practical, results-driven thinking. I focus on creating content that not only reads well but also performs — whether that’s improving search rankings, strengthening brand voice, or increasing conversion. I have a background in sales and customer-facing roles, which gives me a strong understanding of what customers respond to and how to communicate value effectively. Alongside this, I’ve developed my own projects, giving me real-world experience in launching, testing, and refining digital ideas. I’m currently focused on freelance work in e-commerce support, SEO content, and digital writing. I’m reliable, adaptable, and quick to understand what a business needs — especially in fast-moving or remote environments.

user1589571

I’m a digital content and e-commerce specialist with hands-on experience building and managing online businesses. I’ve worked with WooCommerce to create product listings, optimise content for SEO, and develop customer-focused messaging that supports visibility and sales. My approach combines clear, engaging storytelling with practical, results-driven thinking. I focus on creating content that not only reads well but also performs — whether that’s improving search rankings, strengthening brand voice, or increasing conversion. I have a background in sales and customer-facing roles, which gives me a strong understanding of what customers respond to and how to communicate value effectively. Alongside this, I’ve developed my own projects, giving me real-world experience in launching, testing, and refining digital ideas. I’m currently focused on freelance work in e-commerce support, SEO content, and digital writing. I’m reliable, adaptable, and quick to understand what a business needs — especially in fast-moving or remote environments.

Available to hire

I’m a digital content and e-commerce specialist with hands-on experience building and managing online businesses. I’ve worked with WooCommerce to create product listings, optimise content for SEO, and develop customer-focused messaging that supports visibility and sales.

My approach combines clear, engaging storytelling with practical, results-driven thinking. I focus on creating content that not only reads well but also performs — whether that’s improving search rankings, strengthening brand voice, or increasing conversion.

I have a background in sales and customer-facing roles, which gives me a strong understanding of what customers respond to and how to communicate value effectively. Alongside this, I’ve developed my own projects, giving me real-world experience in launching, testing, and refining digital ideas.

I’m currently focused on freelance work in e-commerce support, SEO content, and digital writing. I’m reliable, adaptable, and quick to understand what a business needs — especially in fast-moving or remote environments.

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Work Experience

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Education

Bachelor's Degree at Cape Peninsula University of Technology (CPUT)
January 1, 2001 - November 30, 2003
Completed Degree in Jewellery Design & Manufacture

Qualifications

Bachelor's Degree
January 1, 2001 - November 30, 2003
Jewellery Design & Manufacture