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Hi, I’m Neha Mehta, a senior brand and creative leader with 18+ years of experience building scalable brand systems across digital, physical, and experiential touchpoints. I translate business strategy into differentiated brand platforms and high-impact campaigns, collaborating with startups to drive growth while rolling up my sleeves to execute across channels and teams. I’ve led end-to-end brand programs for growth-focused ventures and online platforms, managing everything from corporate messaging to social media, partnerships, and events. I thrive in fast-paced environments, turning complex ideas into clear, engaging experiences and empowering cross-functional teams to deliver outstanding results.…Hi, I’m Neha Mehta, a senior brand and creative leader with 18+ years of experience building scalable brand systems across digital, physical, and experiential touchpoints. I translate business strategy into differentiated brand platforms and high-impact campaigns, collaborating with startups to drive growth while rolling up my sleeves to execute across channels and teams. I’ve led end-to-end brand programs for growth-focused ventures and online platforms, managing everything from corporate messaging to social media, partnerships, and events. I thrive in fast-paced environments, turning complex ideas into clear, engaging experiences and empowering cross-functional teams to deliver outstanding results.

Neha Mehta

Brand Strategist, Marketing Strategist, Creative Director, +2

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Hi, I’m Neha Mehta, a senior brand and creative leader with 18+ years of experience building scalable brand systems across digital, physical, and experiential touchpoints. I translate business strategy into differentiated brand platforms and high-impact campaigns, collaborating with startups to drive growth while rolling up my sleeves to execute across channels and teams. I’ve led end-to-end brand programs for growth-focused ventures and online platforms, managing everything from corporate messaging to social media, partnerships, and events. I thrive in fast-paced environments, turning complex ideas into clear, engaging experiences and empowering cross-functional teams to deliver outstanding results.…Hi, I’m Neha Mehta, a senior brand and creative leader with 18+ years of experience building scalable brand systems across digital, physical, and experiential touchpoints. I translate business strategy into differentiated brand platforms and high-impact campaigns, collaborating with startups to drive growth while rolling up my sleeves to execute across channels and teams. I’ve led end-to-end brand programs for growth-focused ventures and online platforms, managing everything from corporate messaging to social media, partnerships, and events. I thrive in fast-paced environments, turning complex ideas into clear, engaging experiences and empowering cross-functional teams to deliver outstanding results.

Available to hire

Hi, I’m Neha Mehta, a senior brand and creative leader with 18+ years of experience building scalable brand systems across digital, physical, and experiential touchpoints. I translate business strategy into differentiated brand platforms and high-impact campaigns, collaborating with startups to drive growth while rolling up my sleeves to execute across channels and teams.

I’ve led end-to-end brand programs for growth-focused ventures and online platforms, managing everything from corporate messaging to social media, partnerships, and events. I thrive in fast-paced environments, turning complex ideas into clear, engaging experiences and empowering cross-functional teams to deliver outstanding results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Director, Brand & Content Marketing at Ayoohoo

November 1, 2023 - September 1, 2024

Mentored a team of marketers, freelancers, and vendors to execute digital campaigns; founded the founding brand manual defining logo, colors, corporate messaging, and content policies; established social media presence on Instagram & LinkedIn; planned content for a WhatsApp community of 2,200+ engaged parents and kids; led 3 influencer campaigns (15+ influencers) resulting in 73% increase in brand awareness and 55% rise in registered users.

Vice President, Brand & Content Marketing at WealthDesk

June 1, 2021 - September 1, 2021

Led rebranding with a new brand manual; collaborated with the CEO on vision narratives and employee engagement roadmaps; ran customized partner marketing campaigns with 7 new B2B clients, increasing partner quarterly leads by 37%; implemented a content strategy that increased organic traffic by 18%.

Head, Marketing & Admissions at Indian School of Public Policy (ISPP)

January 1, 2019 - May 1, 2020

Established the marketing and admissions function from the ground up, hiring and mentoring a team of 7; developed the brand book and communication guidelines; supported rapid response messaging during reputational and operational challenges; achieved admissions targets for the Founding Class (65 students) with 5,000+ registrations and 2,000+ applications; launched flagship policy relay workshops and 30+ webinars; led outreach across 20+ colleges, increasing conversion by 35%.

Senior Manager, Brand Marketing at Medvarsity Online Ltd

November 1, 2016 - December 1, 2018

Developed Medvarsity’s brand across India, built a 100+ partner-hospital network, and launched Medvarsity 2.0 with a refreshed website and multi-channel presence; built a lead-generation funnel through content and social media; increased course registrations by over 150% in one year; produced 80+ webinars featuring doctors for the brand’s YouTube channel, amassing ~98k subscribers in 12 months.

Manager, Social Media Marketing at IncNut Digital Pvt Ltd

March 1, 2015 - October 1, 2016

Grew organic traffic by 100% in six months through social media optimization and calendarized posting; established communication governance with editorial standards and tone; boosted Facebook engagement and user-generated content twofold in one year.

Marketing Manager at Indian School of Business (ISB)

May 1, 2012 - March 1, 2015

Managed digital strategy for the flagship PGP program; increased page organic traffic by 43% YoY; launched ISB 360, a mobile app achieving 3,000+ MAU over three years; led webinars and AMAs, increasing application-to-submission conversion by 23%.

Senior Manager, Marketing at Imusti Inc.

February 1, 2011 - October 1, 2011

Led marketing initiatives; played a key role in digital strategy and brand communications.

Senior Manager, Digital Marketing at Universal Music

October 1, 2009 - November 1, 2010

Directed digital marketing efforts to build brand presence in a competitive music market.

Assistant Manager, Digital Marketing at Viacom18

April 1, 2008 - August 1, 2009

Supported digital marketing initiatives across channels to enhance brand reach.

Assistant Manager, Digital Marketing at Sony Music

January 1, 2007 - March 1, 2008

Contributed to digital marketing campaigns and brand activities.