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I'm Sumita Mohanty, a strategic digital marketing leader with 15 years of experience driving national digital strategy, planning, execution, automation, and implementation. I have a proven track record of leading large-scale digital transformations, managing enterprise-level SEO/SEM, and overseeing complex content ecosystems for B2C, B2B, and B2E audiences, while upholding UX and accessibility across diverse portfolios. Throughout my career, I've built and mentored cross-functional teams, partnered with product, sales, and IT to implement scalable marketing automation and tech stack integrations, and delivered data-driven campaigns with measurable ROI.…I'm Sumita Mohanty, a strategic digital marketing leader with 15 years of experience driving national digital strategy, planning, execution, automation, and implementation. I have a proven track record of leading large-scale digital transformations, managing enterprise-level SEO/SEM, and overseeing complex content ecosystems for B2C, B2B, and B2E audiences, while upholding UX and accessibility across diverse portfolios. Throughout my career, I've built and mentored cross-functional teams, partnered with product, sales, and IT to implement scalable marketing automation and tech stack integrations, and delivered data-driven campaigns with measurable ROI.

Sumita Mohanty

Marketing Strategist, Growth Marketer, Product Marketer, +7

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I'm Sumita Mohanty, a strategic digital marketing leader with 15 years of experience driving national digital strategy, planning, execution, automation, and implementation. I have a proven track record of leading large-scale digital transformations, managing enterprise-level SEO/SEM, and overseeing complex content ecosystems for B2C, B2B, and B2E audiences, while upholding UX and accessibility across diverse portfolios. Throughout my career, I've built and mentored cross-functional teams, partnered with product, sales, and IT to implement scalable marketing automation and tech stack integrations, and delivered data-driven campaigns with measurable ROI.…I'm Sumita Mohanty, a strategic digital marketing leader with 15 years of experience driving national digital strategy, planning, execution, automation, and implementation. I have a proven track record of leading large-scale digital transformations, managing enterprise-level SEO/SEM, and overseeing complex content ecosystems for B2C, B2B, and B2E audiences, while upholding UX and accessibility across diverse portfolios. Throughout my career, I've built and mentored cross-functional teams, partnered with product, sales, and IT to implement scalable marketing automation and tech stack integrations, and delivered data-driven campaigns with measurable ROI.

Available to hire

I’m Sumita Mohanty, a strategic digital marketing leader with 15 years of experience driving national digital strategy, planning, execution, automation, and implementation. I have a proven track record of leading large-scale digital transformations, managing enterprise-level SEO/SEM, and overseeing complex content ecosystems for B2C, B2B, and B2E audiences, while upholding UX and accessibility across diverse portfolios.

Throughout my career, I’ve built and mentored cross-functional teams, partnered with product, sales, and IT to implement scalable marketing automation and tech stack integrations, and delivered data-driven campaigns with measurable ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Digital Marketing Manager at Spotupp Digital Promotions Private Limited

April 1, 2022 - March 1, 2026

Lead end-to-end digital strategies across SEO/SEM, Paid Social, Video, and Affiliate marketing, driving revenue growth and lead generation. Leveraged analytics (Google Analytics, Moz, Hotjar) to generate actionable insights and monitor competitors, resulting in a ~200% increase in brand awareness and optimized ROI. Planned and executed integrated content and email marketing automation to raise engagement by ~40% while strengthening customer acquisition and retention. Mentored junior marketers and coordinated cross-functional teams (Creative, Web, and Content) to deliver high-impact digital initiatives and enhance website conversion rates. Advised organizations on tech stack integration and marketing automation, enabling scalable workflows and efficient digital transformations.

Digital Marketing Consultant at Craftywears Private Limited

June 1, 2019 - March 1, 2022

Handled multi-channel campaigns across SEO, SEM, social media, programmatic ads, and affiliate marketing. Drove brand growth, improved customer acquisition and retention, and implemented marketing automation and CRM systems to streamline workflows and scale campaigns. Mentored teams and guided cross-functional stakeholders to deliver high-quality results on time, while advising on digital transformation and ROI improvement.

Digital Marketing Lead at Reliance Communications, India

May 1, 2016 - May 1, 2019

Managed a ~AUD 4.5M annual digital marketing budget; led a team of 15 in planning and executing campaigns, increasing website traffic and conversions. Developed and executed SEM, SEO, and SMM strategies, boosting organic reach and audience engagement across B2C, B2B, and B2E segments. Oversaw content marketing, video campaigns, influencer programs, email marketing, and affiliate partnerships. Built and maintained strong relationships with 400+ enterprise clients and multiple digital agencies, ensuring campaign success and client satisfaction. Analyzed campaign performance using advanced analytics tools to optimize budgets and KPIs. Collaborated with product, call center, and IT teams to ensure smooth execution of offers and campaigns.

Senior SEM at Craftsvilla Handicrafts Pvt. Ltd., India

November 1, 2015 - May 1, 2016

Managed a USD 40k daily online marketing budget; planned, executed, and optimised campaigns across Google Ads, Bing, Yahoo Gemini, and other networks. Managed display ads, app install campaigns, and remarketing, increasing targeted traffic and conversions. Monitored campaign performance, tracked KPIs, and refined strategies to increase ROI. Collaborated with creative and content teams to align ad creatives with campaign goals, improving engagement. Coordinated with vendors and partners for programmatic and data-driven campaigns, delivering scalable, high-impact results.

SEO Manager at Urja Communications, India

February 1, 2015 - November 1, 2015

Managed SEO, SEM, and SMM campaigns for 4+ clients across diverse industries; conducted keyword research, on-page and off-page optimisation, and technical SEO audits, driving 2x organic traffic growth for key clients. Planned paid AdWords campaigns and YouTube promotions for high-profile clients, achieving higher CTR. Implemented strategies that increased website sessions, new user acquisition, and overall engagement. Oversaw SEO campaigns for major clients like PNG Jewellers, delivering measurable improvements in search performance and conversions. Collaborated with content and creative teams, gaining hands-on experience in agency operations and UX improvements.

SEO Manager at Fuse Publications, India

November 1, 2012 - January 1, 2015

Started as a one-person digital marketing team, managing end-to-end SEO strategies for in-house projects, boosting organic traffic through keyword research, on-page, off-page, and technical optimisation. Developed and executed SEM campaigns, doubling targeted traffic and significantly improving lead generation. Led SMM across Facebook, Twitter, and Google+, increasing engagement and brand visibility. Gradually built and mentored a team of digital marketing specialists, improving team performance. Analyzed website traffic, user behavior, and campaign performance; collaborated with content and web development teams to improve website structure, content quality, and user experience, resulting in increased conversions.

Sr. Web Developer at Smart Infosys Pvt. Ltd., India

June 1, 2011 - November 1, 2012

Joined through campus placement and completed comprehensive training in web development, SEO, and digital marketing fundamentals. Built 5+ websites using HTML/CSS and gained hands-on experience in basic coding and site optimisation. Trained in SEO skills and digital marketing strategies, laying a strong foundation for driving online growth. Assisted in optimising 10+ client websites, applying SEO techniques that improved search visibility and enhanced user experience. Collaborated with senior developers and digital marketing team to support client projects, contributing to successful campaign execution and measurable results.