Veruska Pelle Gatta
I am a Retail Brand Manager with over ten years of experience across the Swiss market, bringing hands-on knowledge of the German-, Italian- and French-speaking regions.
About
I am a Retail Brand Manager with over ten years of experience across the Swiss market, bringing hands-on knowledge of the German-, Italian- and French-speaking regions. I built my expertise through daily in-store presence, directly managing sales activities, and maintaining close relationships with teams and customers throughout Switzerland.
In my recent role with Falconeri, I strengthened brand positioning through the organization of exclusive events, developed strong connections with other companies, and fostered co-marketing and collaborative initiatives. Alongside my professional experience, I am currently attending a German language course to enhance my ability to operate effectively within the Swiss German-speaking market. I focus on brand awareness and development, responsible for brand positioning, growth, and strategic management aligned with corporate objectives to strengthen brand identity and increase visibility in the Swiss market.
- 12 years' experience
- Joined April 2026
Skills· 2
Languages
- EnglishFluent
- GermanBeginner
- FrenchBeginner
Industry experience
- Retail
- Media & Entertainment
- Consumer Goods
- Professional Services
More experts in Zurich, Switzerland
Work experience· 7 roles
Member of the New Collection Selection Committee; responsible for evaluating and selecting new collections in line with market trends and customer needs.
Managed retail operations for Intimissimi and, subsequently, Falconeri. Responsible for brand positioning, sales growth and optimizing customer experience. Coordinated nationwide strategies and supervised area managers across three linguistic regions. Analyzed competitors in the Swiss market and developed pricing, sales and brand communications across digital, OOH and TV channels.
Responsible for brand positioning, evaluating and selecting new collections in line with market trends and customer needs. Developed co-marketing and collaborative initiatives, organized exclusive events, and led development of leadership and training programs for Brand Managers, Area Managers and District Managers across Intimissimi. Coordinated strategic activities across three language regions to strengthen brand identity and support corporate objectives.
Education
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