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I am a Retail Brand Manager with over ten years of experience across the Swiss market, bringing hands-on knowledge of the German-, Italian- and French-speaking regions. I built my expertise through daily in-store presence, directly managing sales activities, and maintaining close relationships with teams and customers throughout Switzerland. In my recent role with Falconeri, I strengthened brand positioning through the organization of exclusive events, developed strong connections with other companies, and fostered co-marketing and collaborative initiatives. Alongside my professional experience, I am currently attending a German language course to enhance my ability to operate effectively within the Swiss German-speaking market. I focus on brand awareness and development, responsible for brand positioning, growth, and strategic management aligned with corporate objectives to strengthen brand identity and increase visibility in the Swiss market.…I am a Retail Brand Manager with over ten years of experience across the Swiss market, bringing hands-on knowledge of the German-, Italian- and French-speaking regions. I built my expertise through daily in-store presence, directly managing sales activities, and maintaining close relationships with teams and customers throughout Switzerland. In my recent role with Falconeri, I strengthened brand positioning through the organization of exclusive events, developed strong connections with other companies, and fostered co-marketing and collaborative initiatives. Alongside my professional experience, I am currently attending a German language course to enhance my ability to operate effectively within the Swiss German-speaking market. I focus on brand awareness and development, responsible for brand positioning, growth, and strategic management aligned with corporate objectives to strengthen brand identity and increase visibility in the Swiss market.

Veruska Pelle Gatta

Brand Strategist, Brand Designer, Marketing Strategist, +3

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I am a Retail Brand Manager with over ten years of experience across the Swiss market, bringing hands-on knowledge of the German-, Italian- and French-speaking regions. I built my expertise through daily in-store presence, directly managing sales activities, and maintaining close relationships with teams and customers throughout Switzerland. In my recent role with Falconeri, I strengthened brand positioning through the organization of exclusive events, developed strong connections with other companies, and fostered co-marketing and collaborative initiatives. Alongside my professional experience, I am currently attending a German language course to enhance my ability to operate effectively within the Swiss German-speaking market. I focus on brand awareness and development, responsible for brand positioning, growth, and strategic management aligned with corporate objectives to strengthen brand identity and increase visibility in the Swiss market.…I am a Retail Brand Manager with over ten years of experience across the Swiss market, bringing hands-on knowledge of the German-, Italian- and French-speaking regions. I built my expertise through daily in-store presence, directly managing sales activities, and maintaining close relationships with teams and customers throughout Switzerland. In my recent role with Falconeri, I strengthened brand positioning through the organization of exclusive events, developed strong connections with other companies, and fostered co-marketing and collaborative initiatives. Alongside my professional experience, I am currently attending a German language course to enhance my ability to operate effectively within the Swiss German-speaking market. I focus on brand awareness and development, responsible for brand positioning, growth, and strategic management aligned with corporate objectives to strengthen brand identity and increase visibility in the Swiss market.

Available to hire

I am a Retail Brand Manager with over ten years of experience across the Swiss market, bringing hands-on knowledge of the German-, Italian- and French-speaking regions. I built my expertise through daily in-store presence, directly managing sales activities, and maintaining close relationships with teams and customers throughout Switzerland.

In my recent role with Falconeri, I strengthened brand positioning through the organization of exclusive events, developed strong connections with other companies, and fostered co-marketing and collaborative initiatives. Alongside my professional experience, I am currently attending a German language course to enhance my ability to operate effectively within the Swiss German-speaking market. I focus on brand awareness and development, responsible for brand positioning, growth, and strategic management aligned with corporate objectives to strengthen brand identity and increase visibility in the Swiss market.

Skills

Leadership

Data Visualization

Experience Level

Leadership

Expert

Data Visualization

Expert

Language

English

Fluent

German

Beginner

French

Beginner

Work Experience

Retail Brand Manager at Calzedonia Switzerland AG - Oniverse Group Verona

January 1, 2020 - Present

Responsible for brand positioning, evaluating and selecting new collections in line with market trends and customer needs. Developed co-marketing and collaborative initiatives, organized exclusive events, and led development of leadership and training programs for Brand Managers, Area Managers and District Managers across Intimissimi. Coordinated strategic activities across three language regions to strengthen brand identity and support corporate objectives.

Area Manager at Calzedonia Group (Intimissimi brand) – German & Italian regions

January 1, 2015 - December 31, 2019

Managed and coordinated multiple stores, ensuring achievement of commercial objectives, adherence to brand guidelines, budget control, and ongoing staff training; led cross-regional collaboration and ensured consistency across markets.

Store Manager at Intimissimi / Calzedonia

April 1, 2012 - November 1, 2012

Daily store management, staff coordination and training, achievement of sales targets, and ensuring an excellent customer experience to enhance the brand.

Retail Brand Manager at Calzedonia Switzerland AG – Intimissimi (Oniverse Group Verona)

January 1, 2020 - May 1, 2025

Managed retail operations for Intimissimi and, subsequently, Falconeri. Responsible for brand positioning, sales growth and optimizing customer experience. Coordinated nationwide strategies and supervised area managers across three linguistic regions. Analyzed competitors in the Swiss market and developed pricing, sales and brand communications across digital, OOH and TV channels.

Sales Region Manager at Calzedonia Switzerland AG – Intimissimi

January 1, 2015 - December 31, 2019

Responsible for managing and coordinating District Managers across German and Italian regions. Ensured achievement of commercial objectives, adherence to guidelines, budget control, and improvement of customer service.

Store Manager at Calzedonia Switzerland AG – Intimissimi

April 1, 2012 - November 1, 2012

Daily store management, staff coordination and training, achievement of sales targets, and ensuring an excellent customer experience to enhance the brand.

New Collection Selection Committee Member – Intimissimi at Calzedonia Switzerland AG – Intimissimi (Oniverse Group Verona)

January 1, 2022 - December 31, 2023

Member of the New Collection Selection Committee; responsible for evaluating and selecting new collections in line with market trends and customer needs.