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I am a seasoned branding and marketing leader with over 16 years driving growth through inventive brand strategy, IP management, and cross-cultural collaboration. I’ve transformed a $360M cultural industry park into a leading regional brand and built scalable, data-driven marketing engines that blend luxury positioning with high-impact partnerships. My work blends creative vision with commercial acumen, consistently delivering revenue growth in competitive markets. I thrive on leading cross-functional teams, managing high-impact programs, and turning complex initiatives into actionable roadmaps. Based in Dubai with strong ties to Beijing, I enjoy building global partnerships with media, influencers, celebrities, OTAs, and DMCs to create valuable digital assets and lasting brand equity.…I am a seasoned branding and marketing leader with over 16 years driving growth through inventive brand strategy, IP management, and cross-cultural collaboration. I’ve transformed a $360M cultural industry park into a leading regional brand and built scalable, data-driven marketing engines that blend luxury positioning with high-impact partnerships. My work blends creative vision with commercial acumen, consistently delivering revenue growth in competitive markets. I thrive on leading cross-functional teams, managing high-impact programs, and turning complex initiatives into actionable roadmaps. Based in Dubai with strong ties to Beijing, I enjoy building global partnerships with media, influencers, celebrities, OTAs, and DMCs to create valuable digital assets and lasting brand equity.

Stella Geng

Brand Strategist, Marketing Strategist, Creative Director, +2

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I am a seasoned branding and marketing leader with over 16 years driving growth through inventive brand strategy, IP management, and cross-cultural collaboration. I’ve transformed a $360M cultural industry park into a leading regional brand and built scalable, data-driven marketing engines that blend luxury positioning with high-impact partnerships. My work blends creative vision with commercial acumen, consistently delivering revenue growth in competitive markets. I thrive on leading cross-functional teams, managing high-impact programs, and turning complex initiatives into actionable roadmaps. Based in Dubai with strong ties to Beijing, I enjoy building global partnerships with media, influencers, celebrities, OTAs, and DMCs to create valuable digital assets and lasting brand equity.…I am a seasoned branding and marketing leader with over 16 years driving growth through inventive brand strategy, IP management, and cross-cultural collaboration. I’ve transformed a $360M cultural industry park into a leading regional brand and built scalable, data-driven marketing engines that blend luxury positioning with high-impact partnerships. My work blends creative vision with commercial acumen, consistently delivering revenue growth in competitive markets. I thrive on leading cross-functional teams, managing high-impact programs, and turning complex initiatives into actionable roadmaps. Based in Dubai with strong ties to Beijing, I enjoy building global partnerships with media, influencers, celebrities, OTAs, and DMCs to create valuable digital assets and lasting brand equity.

Available to hire

I am a seasoned branding and marketing leader with over 16 years driving growth through inventive brand strategy, IP management, and cross-cultural collaboration. I’ve transformed a $360M cultural industry park into a leading regional brand and built scalable, data-driven marketing engines that blend luxury positioning with high-impact partnerships. My work blends creative vision with commercial acumen, consistently delivering revenue growth in competitive markets.

I thrive on leading cross-functional teams, managing high-impact programs, and turning complex initiatives into actionable roadmaps. Based in Dubai with strong ties to Beijing, I enjoy building global partnerships with media, influencers, celebrities, OTAs, and DMCs to create valuable digital assets and lasting brand equity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Marketing at Palazzo Versace Dubai

December 1, 2014 - Present

Drove social media growth and paid media strategy; achieved 2M+ impressions and 62% follower growth in 3 months. Oversaw end-to-end project execution and cross-functional collaboration, delivering online livestreams and offline marketing campaigns. Built a diversified partnership ecosystem with media, influencers, celebrities, OTAs, and DMCs; established 34 partnership channels and integrated 400+ resources to boost brand visibility and conversions. Architected a global growth engine leveraging influencer and celebrity ecosystems to create high-value digital assets.

Co-Founder at Tsingta Institute -YZGN Technology (Affiliates)

January 1, 2020 - March 1, 2024

Co-founded a leading cultural and tourism tech company, specializing in digital marketing for Gen Z, leveraging branding and technology to drive industry growth and deliver high-value strategic solutions for global clients. Led an 8-member team to integrate brand strategy and digital tools, driving government, tourism, and hotel projects with 26 launches generating $910K-$1.12M annually. Spearheaded digital marketing transformation targeting Gen Z via social media, short video, live streaming, and influencers, driving ROI through data-driven strategies. Directed the offline 'Global Travel & Tourism Gen Z Innovation Conference' and the online ZPlaymaker magazine, uniting government, industry, academia, enterprises, and Gen Z to drive ecosystem-wide value creation.

Publicity Director at Tian Pujun Studio

June 1, 2017 - September 1, 2019

Led Celebrity IP and brand strategy, built a full-chain communication matrix, enhanced global multi-platform presence, and achieved efficient commercial value conversion. Directed content strategy and managed communications for projects, ensuring brand consistency and smooth, efficient team execution.

Brand Marketing Manager at 3C Creative Group

June 1, 2015 - June 1, 2017

Operated corporate website and social media, handled domain and trademark assets, and enhanced brand equity and market presence. Developed and refined sub-brand guidelines, streamlined communication and oversight processes, and enhanced brand influence and market competitiveness. Fostered strong public relations, built a brand crisis management framework, and enhanced brand reputation and resilience. Built and refined visual identity (VI) and corporate identity system (CIS).

Copywriter & Planner at Dingsheng Cultural

September 1, 2009 - January 1, 2015

Created and executed advertising copy, social media posts, video and host scripts, press releases, and event content. Planned and executed 50+ online and offline themed events, boosting audience engagement and interaction. Managed end-to-end operations of cultural tourism magazine 'Enjoy', from topic planning and interviews to editing, layout, printing, and distribution, generating approximately $85.2K in revenue.

Project Assistant at Guojin Consulting

April 1, 2004 - September 1, 2009

Provided critical support for major projects, including the China National Museum Expansion Project, ensuring alignment with strategic goals and successful project delivery. Managed project documentation, financial reports, and stakeholder communication, ensuring timely and accurate project execution.

Brand Marketing Manager at 3C reative Group

June 1, 2015 - June 1, 2017

Developed and refined sub-brand guidelines, streamlined communication and oversight processes, and enhanced brand influence and market competitiveness. Fostered strong public relations, built a brand crisis management framework, and enhanced brand reputation and resilience. Built and refined visual identity (VI) and corporate identity system (CIS).