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I am a marketing and growth professional with 8+ years across the GCC, leading strategy and hands-on execution across multi-brand portfolios. I excel in market and customer insights, go-to-market support, integrated campaigns, and cross-functional leadership in matrix environments. I drive growth metrics like ROAS, traffic, engagement, and AOV through structured planning, testing, and performance reporting.…I am a marketing and growth professional with 8+ years across the GCC, leading strategy and hands-on execution across multi-brand portfolios. I excel in market and customer insights, go-to-market support, integrated campaigns, and cross-functional leadership in matrix environments. I drive growth metrics like ROAS, traffic, engagement, and AOV through structured planning, testing, and performance reporting.

KHALID ELSEMARY

Growth Marketer, Marketing Strategist, Brand Strategist, +2

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I am a marketing and growth professional with 8+ years across the GCC, leading strategy and hands-on execution across multi-brand portfolios. I excel in market and customer insights, go-to-market support, integrated campaigns, and cross-functional leadership in matrix environments. I drive growth metrics like ROAS, traffic, engagement, and AOV through structured planning, testing, and performance reporting.…I am a marketing and growth professional with 8+ years across the GCC, leading strategy and hands-on execution across multi-brand portfolios. I excel in market and customer insights, go-to-market support, integrated campaigns, and cross-functional leadership in matrix environments. I drive growth metrics like ROAS, traffic, engagement, and AOV through structured planning, testing, and performance reporting.

Available to hire

I am a marketing and growth professional with 8+ years across the GCC, leading strategy and hands-on execution across multi-brand portfolios.

I excel in market and customer insights, go-to-market support, integrated campaigns, and cross-functional leadership in matrix environments. I drive growth metrics like ROAS, traffic, engagement, and AOV through structured planning, testing, and performance reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

English

Advanced

Work Experience

Senior Global SEO Specialist & MENA Influencer Lead at YOOX NET-A-PORTER

October 1, 2021 - Present

Led global acquisition and SEO for YOOX, THE OUTNET, MR PORTER, and NET-A-PORTER, contributing to a €500M+ organic revenue portfolio and delivering +6% YoY sessions, +4% new users, and +1.2% AOV aligned to business targets. Managed MENA's paid micro-influencer program (~€4M annual budget): creator strategy, selection, briefs, campaign delivery, and performance reporting against regional sales objectives. Partnered with Paid Search, CRM, and Editorial to build integrated acquisition programs (audience strategy, landing-page improvements including DSA support, and evergreen content optimization). Ran a quarterly SEO Tracker with Product and Engineering; translated insights into prioritized Jira backlogs to reduce SEO debt and improve site health. Supported the MENA localization launch to ensure SEO alignment, correct market targeting, and proper indexing across MENA markets. Designed and maintained a global SEO Jira dashboard, improving ticket throughput by ~30% and increasing stakeh

Digital Account Manager at Gargash Group

November 1, 2020 - October 1, 2021

Owned full-funnel digital marketing activity across campaign strategy, channel mix, and budget allocation; governed performance against commercial targets. Led a website launch with development and creative teams, ensuring tracking readiness and conversion-focused UX. Improved paid media ROAS by 28% through structured testing and budget reallocation to increase efficiency and sales contribution. Managed external agency relationships to deliver paid media and SEO execution with clear KPIs and reporting.

Digital Marketing Executive at Rivoli Group

May 1, 2019 - August 1, 2020

Planned and executed omnichannel performance (Google Ads, Meta, Display) across Rivoli Shop, Hour Choice, and Swatch, improving blended ROAS by ~18%. Co-developed segmented CRM and remarketing programs (email automation and audience layering) to improve retention and repeat purchase. Led SEO optimization initiatives to grow organic contribution to e-commerce performance. Partnered with media agencies for execution and creative delivery while leading targeting, bidding, and optimization strategy.

Performance Marketing Executive at Bruce Clay

April 1, 2017 - April 1, 2019

Led SEO and SEM strategy for clients including Sharaf DG, Visit Dubai (Arabic), Listerine, and Johnson & Johnson. Aligned keyword strategy, ad copy, and landing pages with client objectives to improve qualified traffic and lead quality. Reduced CPCs and improved conversion quality through account restructuring, negative keyword strategies, and on-site recommendations.

SEO & SEM Marketing Executive at JNT Cargo & International Movers

October 1, 2015 - December 1, 2016

Managed paid search and SEO campaigns for US-based moving service, focused on lead generation efficiency. Optimized landing pages and keyword strategy to increase lead volume and improve cost per lead.