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I am Bianca Băcăinţan, a Digital Advertising Specialist with a passion for turning data into growth. Since 2017 I have managed end-to-end PPC campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads and Bing Ads, helping national and international brands scale revenues while lowering CPA. I enjoy collaborating with cross-functional teams and delivering measurable results for clients, including well-known brands such as World Class. I also bring project management experience, coordinating internal teams (social media managers, graphic designers, brand managers, influencers, IT specialists) and handling KPI tracking, reporting, and campaign optimization. I work with Google Analytics, Tag Manager, A/B testing, Zapier, and basic SEO to ensure cohesive digital strategies that boost online performance.…I am Bianca Băcăinţan, a Digital Advertising Specialist with a passion for turning data into growth. Since 2017 I have managed end-to-end PPC campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads and Bing Ads, helping national and international brands scale revenues while lowering CPA. I enjoy collaborating with cross-functional teams and delivering measurable results for clients, including well-known brands such as World Class. I also bring project management experience, coordinating internal teams (social media managers, graphic designers, brand managers, influencers, IT specialists) and handling KPI tracking, reporting, and campaign optimization. I work with Google Analytics, Tag Manager, A/B testing, Zapier, and basic SEO to ensure cohesive digital strategies that boost online performance.

Bianca Băcăinţan

Brand Designer, PPC Manager, Media Coordinator

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I am Bianca Băcăinţan, a Digital Advertising Specialist with a passion for turning data into growth. Since 2017 I have managed end-to-end PPC campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads and Bing Ads, helping national and international brands scale revenues while lowering CPA. I enjoy collaborating with cross-functional teams and delivering measurable results for clients, including well-known brands such as World Class. I also bring project management experience, coordinating internal teams (social media managers, graphic designers, brand managers, influencers, IT specialists) and handling KPI tracking, reporting, and campaign optimization. I work with Google Analytics, Tag Manager, A/B testing, Zapier, and basic SEO to ensure cohesive digital strategies that boost online performance.…I am Bianca Băcăinţan, a Digital Advertising Specialist with a passion for turning data into growth. Since 2017 I have managed end-to-end PPC campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads and Bing Ads, helping national and international brands scale revenues while lowering CPA. I enjoy collaborating with cross-functional teams and delivering measurable results for clients, including well-known brands such as World Class. I also bring project management experience, coordinating internal teams (social media managers, graphic designers, brand managers, influencers, IT specialists) and handling KPI tracking, reporting, and campaign optimization. I work with Google Analytics, Tag Manager, A/B testing, Zapier, and basic SEO to ensure cohesive digital strategies that boost online performance.

Available to hire

I am Bianca Băcăinţan, a Digital Advertising Specialist with a passion for turning data into growth. Since 2017 I have managed end-to-end PPC campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads and Bing Ads, helping national and international brands scale revenues while lowering CPA. I enjoy collaborating with cross-functional teams and delivering measurable results for clients, including well-known brands such as World Class.

I also bring project management experience, coordinating internal teams (social media managers, graphic designers, brand managers, influencers, IT specialists) and handling KPI tracking, reporting, and campaign optimization. I work with Google Analytics, Tag Manager, A/B testing, Zapier, and basic SEO to ensure cohesive digital strategies that boost online performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

French

Fluent

Spanish; Castilian

Advanced

Work Experience

Digital Advertising Specialist at Stiletto Advertising

July 1, 2017 - Present

Digital Ads Management (PPC); Coordinating digital advertising strategies; implementing ads; driving strong results for clients, including scaling revenues 2x-3x while lowering CPAs; expert in Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Bing Ads, Google Analytics, Tag Manager, A/B testing and campaigns automation; knowledge of Zapier and SEO; project management experience coordinating internal teams (social media managers, graphic designers, art directors, brand managers, influencers, IT specialists).

Performance Marketing Manager at Data Revolt

June 1, 2019 - May 1, 2020

PPC management and account management for various brands (e.g., The Home, Murmur, Secom, Ciel Bags); achieved 2x-3x growth, reduced KPI costs, improved stock sell-through, and achieved top keyword rankings; client service and KPI reporting; mentored 3 juniors; managed Google Ads, Facebook/Instagram Ads, Apple Ads, Bing Ads; tracking, script development with IT; newsletter and content collaboration; basic SEO; participated in pitches for new business (Metro).

Performance Marketing Specialist at Increase Digital Europe (renamed Digital Partners)

April 1, 2018 - June 1, 2019

PPC campaigns for premium real estate projects and e-commerce brands (lead generation); Google Ads, Facebook/Instagram Ads, LinkedIn Ads, Apple Ads, Bing Ads; tracking and reporting; integrated digital marketing strategies aligned with offline marketing.

Digital Marketing Specialist at IMPACT HUB

May 1, 2017 - January 31, 2018

Created the company’s digital marketing strategy to attract new clients; implemented Facebook and Google Ads; created engaging newsletters; managed media buying for publications; supported events marketing and PR activities; marketing support for community events.

Digital Advertising Specialist at Infinit Solutions / The MasterPlan

August 1, 2016 - May 1, 2017

Planned, implemented, optimized, and reported online campaigns via Facebook, Google AdWords, Google Analytics, Bing, LinkedIn; PPC campaigns for national and international accounts in multiple languages (Romanian, English, Dutch); reporting; auditing Facebook pages; strategic media planning with KPIs and budgeting.

Junior Media Planner at Spoon Media

May 1, 2015 - May 1, 2016

Implemented online advertising campaigns via Facebook, Google AdWords, Google Analytics; media planning, budgeting, optimization, performance analysis and competition analysis; maintained relationships with mass-media suppliers/influencers; negotiated media budgets.

Account Executive at Spoon Media

September 1, 2014 - March 1, 2015

BTL activities and project management; strategic media planning for auctions (budgets, media buying across TV, radio, print, digital, OH) on national, regional, and local levels; managing Facebook campaigns; producing advertising materials; FMCG accounts; achievements include organizing a Halloween event with 300 participants and budgeting up to €15,000; winning 2 auctions and meeting Facebook campaign targets.

PR Intern at Links Associates

March 1, 2013 - April 1, 2013

Public Relations activities (assisting with events organization) for the company as a junior associate.