Hello! I'm a Brazilian marketing professional based in Ibiza, passionate about digital strategy, content creation, and social media. I love turning ideas into engaging campaigns that blend creativity with data-driven insights. With experience guiding marketing initiatives from social media strategy and offline campaigns to CRM and growth, I focus on turning analytics into tangible results like visibility, engagement, and conversions. I enjoy collaborating with cross-functional teams to accelerate growth in fast-moving fintech and tech environments.

Marcela Sartori

Hello! I'm a Brazilian marketing professional based in Ibiza, passionate about digital strategy, content creation, and social media. I love turning ideas into engaging campaigns that blend creativity with data-driven insights. With experience guiding marketing initiatives from social media strategy and offline campaigns to CRM and growth, I focus on turning analytics into tangible results like visibility, engagement, and conversions. I enjoy collaborating with cross-functional teams to accelerate growth in fast-moving fintech and tech environments.

Available to hire

Hello! I’m a Brazilian marketing professional based in Ibiza, passionate about digital strategy, content creation, and social media. I love turning ideas into engaging campaigns that blend creativity with data-driven insights.

With experience guiding marketing initiatives from social media strategy and offline campaigns to CRM and growth, I focus on turning analytics into tangible results like visibility, engagement, and conversions. I enjoy collaborating with cross-functional teams to accelerate growth in fast-moving fintech and tech environments.

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Language

English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Head of Marketing at Ayude
January 1, 2025 - January 1, 2025
Responsible for overall marketing management, leading social media strategy and offline campaigns, with a strong focus on data analysis to drive efficient decision-making. Fintech in its scale-up phase, focusing on consolidating its brand in the market and accelerating growth.
Marketing Analyst at Norte Ford
January 1, 2020 - January 1, 2022
As the leader responsible for social media metrics, drove data-guided strategies; directed audiovisual productions for social networks and offline media, including open TV channels; developed seasonal campaigns and managed Facebook Ads.
Digital Marketing Analyst at Agency Fábula
January 1, 2022 - January 1, 2023
Led complementary courses on branding, product growth, ads, and brand presence; planned digital and offline marketing communications, events, and advertising photography; as Social Media Manager, increased Instagram presence and managed CRM-driven campaigns.
Social Media Representative at 937 Motors
January 1, 2023 - January 1, 2025
Responsible for digital business metrics, customer acquisition strategy, influence and persuasion. Managed strategic planning for four companies within the Everest Holding, focusing on social media, audiovisual production, inbound marketing, customer service, and user experience optimization.
Social Media Strategist at Everest Group
January 1, 2023 - January 1, 2025
Led strategic planning and management of four companies within the Everest Holding, with a focus on social media, audiovisual production, inbound marketing, customer service, and user experience optimization.

Education

Undergraduate Degree in Social Communication: Advertising and Marketing at Universidade Vale do Paraíba (UNIVAP)
January 1, 2020 - January 1, 2023
Environmental Technical Course at ETEC Caraguatatuba
January 1, 2016 - January 1, 2018
Postgraduate Degree in Marketing and Customer Success at UNIFECAF
January 1, 2025 - January 1, 2025

Qualifications

Postgraduate Degree in Growth Marketing
January 1, 2023 - January 1, 2024
MBA in Strategic Digital Marketing
January 1, 2024 - January 1, 2025
Branding (Complementary Course)
January 1, 2022 - January 1, 2023
Fundamentals of Product Growth (Complementary Course)
January 1, 2022 - January 1, 2023
Ads (Complementary Course)
January 1, 2022 - January 1, 2023
Acting as the 'Face of the Brand' (Complementary Course)
January 1, 2022 - January 1, 2023

Industry Experience

Media & Entertainment, Software & Internet, Professional Services