Available to hire
Hello! I’m a Brazilian marketing professional based in Ibiza, passionate about digital strategy, content creation, and social media. I love turning ideas into engaging campaigns that blend creativity with data-driven insights.
With experience guiding marketing initiatives from social media strategy and offline campaigns to CRM and growth, I focus on turning analytics into tangible results like visibility, engagement, and conversions. I enjoy collaborating with cross-functional teams to accelerate growth in fast-moving fintech and tech environments.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Spanish; Castilian
Intermediate
Work Experience
Head of Marketing at Ayude
January 1, 2025 - January 1, 2025Responsible for overall marketing management, leading social media strategy and offline campaigns, with a strong focus on data analysis to drive efficient decision-making. Fintech in its scale-up phase, focusing on consolidating its brand in the market and accelerating growth.
Marketing Analyst at Norte Ford
January 1, 2020 - January 1, 2022As the leader responsible for social media metrics, drove data-guided strategies; directed audiovisual productions for social networks and offline media, including open TV channels; developed seasonal campaigns and managed Facebook Ads.
Digital Marketing Analyst at Agency Fábula
January 1, 2022 - January 1, 2023Led complementary courses on branding, product growth, ads, and brand presence; planned digital and offline marketing communications, events, and advertising photography; as Social Media Manager, increased Instagram presence and managed CRM-driven campaigns.
Social Media Representative at 937 Motors
January 1, 2023 - January 1, 2025Responsible for digital business metrics, customer acquisition strategy, influence and persuasion. Managed strategic planning for four companies within the Everest Holding, focusing on social media, audiovisual production, inbound marketing, customer service, and user experience optimization.
Social Media Strategist at Everest Group
January 1, 2023 - January 1, 2025Led strategic planning and management of four companies within the Everest Holding, with a focus on social media, audiovisual production, inbound marketing, customer service, and user experience optimization.
Education
Undergraduate Degree in Social Communication: Advertising and Marketing at Universidade Vale do Paraíba (UNIVAP)
January 1, 2020 - January 1, 2023Environmental Technical Course at ETEC Caraguatatuba
January 1, 2016 - January 1, 2018Postgraduate Degree in Marketing and Customer Success at UNIFECAF
January 1, 2025 - January 1, 2025Qualifications
Postgraduate Degree in Growth Marketing
January 1, 2023 - January 1, 2024MBA in Strategic Digital Marketing
January 1, 2024 - January 1, 2025Branding (Complementary Course)
January 1, 2022 - January 1, 2023Fundamentals of Product Growth (Complementary Course)
January 1, 2022 - January 1, 2023Ads (Complementary Course)
January 1, 2022 - January 1, 2023Acting as the 'Face of the Brand' (Complementary Course)
January 1, 2022 - January 1, 2023Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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