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Hi, I'm Emad Salam. I'm a growth-focused marketing leader and engineer who specializes in scaling lean e-commerce startups in competitive, international markets. I combine the analytical rigor of civil engineering with hands-on expertise in Google, Meta, and TikTok advertising to deliver high-ROAS systems and data-driven strategies. From automating CRM processes to optimizing spend across 42 countries, I've managed USD 370k+ in annual ad spend and consistently outperformed industry benchmarks. My work spans end-to-end CRO, SEO, Shopify operations, and cross-channel dashboards, always aiming to turn data into revenue.…Hi, I'm Emad Salam. I'm a growth-focused marketing leader and engineer who specializes in scaling lean e-commerce startups in competitive, international markets. I combine the analytical rigor of civil engineering with hands-on expertise in Google, Meta, and TikTok advertising to deliver high-ROAS systems and data-driven strategies. From automating CRM processes to optimizing spend across 42 countries, I've managed USD 370k+ in annual ad spend and consistently outperformed industry benchmarks. My work spans end-to-end CRO, SEO, Shopify operations, and cross-channel dashboards, always aiming to turn data into revenue.

Emad Salam

Web Developer, Product Designer, Brand Designer, +6

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Hi, I'm Emad Salam. I'm a growth-focused marketing leader and engineer who specializes in scaling lean e-commerce startups in competitive, international markets. I combine the analytical rigor of civil engineering with hands-on expertise in Google, Meta, and TikTok advertising to deliver high-ROAS systems and data-driven strategies. From automating CRM processes to optimizing spend across 42 countries, I've managed USD 370k+ in annual ad spend and consistently outperformed industry benchmarks. My work spans end-to-end CRO, SEO, Shopify operations, and cross-channel dashboards, always aiming to turn data into revenue.…Hi, I'm Emad Salam. I'm a growth-focused marketing leader and engineer who specializes in scaling lean e-commerce startups in competitive, international markets. I combine the analytical rigor of civil engineering with hands-on expertise in Google, Meta, and TikTok advertising to deliver high-ROAS systems and data-driven strategies. From automating CRM processes to optimizing spend across 42 countries, I've managed USD 370k+ in annual ad spend and consistently outperformed industry benchmarks. My work spans end-to-end CRO, SEO, Shopify operations, and cross-channel dashboards, always aiming to turn data into revenue.

Available to hire

Hi, I’m Emad Salam. I’m a growth-focused marketing leader and engineer who specializes in scaling lean e-commerce startups in competitive, international markets. I combine the analytical rigor of civil engineering with hands-on expertise in Google, Meta, and TikTok advertising to deliver high-ROAS systems and data-driven strategies.

From automating CRM processes to optimizing spend across 42 countries, I’ve managed USD 370k+ in annual ad spend and consistently outperformed industry benchmarks. My work spans end-to-end CRO, SEO, Shopify operations, and cross-channel dashboards, always aiming to turn data into revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

Japanese

Advanced

French

Beginner

Work Experience

Digital Marketing Specialist at Gentoo Worldwide Tickets Selling L.L.C

September 1, 2024 - Present

Built and scaled Google Ads from scratch to 18+ active campaigns, managing a USD 31k monthly budget at a 420% ROAS; expanded market reach across 42 countries using data-driven audience tiering and competitor gap analysis; spearheaded Zendesk implementation and automation reducing first-response times by 40% and increasing lead-to-booking conversions by 15%; managed end-to-end Shopify backend operations, resolved pixel tracking discrepancies to ensure 100% data accuracy in GA4 and GTM; reprioritized 22% of ad spend through advanced search-term pruning; collaborated on Figma/Microsoft Clarity redesigns lifting conversion rates by 8%; launched TikTok campaigns generating 120k+ monthly views.

Digital Marketing Specialist at Mestaria Consultancy

September 1, 2022 - September 1, 2024

Managed on-page SEO for 58+ high-traffic landing pages, achieving a 20% uplift in organic visibility for competitive industry keywords within 12 months; conducted weekly competitor analysis and keyword research to identify gaps; designed automated performance dashboards in Looker Studio and Databox, consolidating data from 4+ channels to provide real-time visibility into USD 250k annual marketing spend; assisted in coordinating cross-channel marketing efforts, ensuring brand messaging consistency across web and display placements.

Digital Account Executive at Helpbit (Souq.com)

May 1, 2020 - August 31, 2022

Refined keyword architecture for acquisition campaigns, doubling average quality scores from 4-5/10 to 8/10, lowering CPC across core categories; analyzed email workflow metrics to enhance customer retention and engagement; optimized automated email workflows, maintaining a 28% open rate and driving a 9% increase in repeat booking revenue.

Highway Design Engineer at Parsons International

January 1, 2017 - January 1, 2020

Designed water and traffic management for transport infrastructure projects; supported stakeholder coordination, budget allocation, and performance-based resource planning.

Planning Engineer at Dar Al Handasah

January 1, 2013 - January 1, 2017

Planning engineer focusing on infrastructure projects; oversaw planning activities, stakeholder coordination, budget allocation, and resource planning.