MEGHA MUDGAL

Associate Director, Paid Social – APAC & Global Partner Strategy at Audible (An Amazon Company) – Singapore

Led multi-market acquisition strategy across Australia, Japan, and India with ~US$5M annual paid-social investment, improving CAC discipline and platform adoption. Scaled performance marketing across APAC via creative, audience, and funnel optimization. Delivered Australia growth and CAC reduction, and in Japan drove subscriber growth with lower CAC vs plan through localized creative frameworks and segmentation. Expanded acquisition channels (including LINE, Snapchat, Reddit, Twitter) by building compliant infrastructure with Legal, AdOps, and Finance. Partnered with global social leads for platform globalization (Twitter and Snapchat), supporting geo-lift/incrementality testing methodologies. Established creative testing playbooks and performance measurement frameworks used across markets, and consolidated CAC/spend dashboards for leadership and quarterly business reviews.

Associate Director, Performance Marketing & Strategy at Audible (An Amazon Company) - Singapore

Lead multi-market acquisition across Australia, Japan, and India, managing a US$5M annual paid-social investment. Defined go-to-market strategies, established measurement frameworks, and built cross-channel plans to drive immediate conversions with measurable ROI. Implemented budget pacing and complex tracking to ensure every dollar spent translated into growth. Strategized on scalability and partner collaboration to optimize performance across APAC markets.

Senior Manager → Associate Director, Performance Marketing – India at Audible (An Amazon Company)

Led end-to-end performance and organic marketing for Audible India, including strategy, forecasting, budgeting, and optimization across paid social, search, display, affiliates, and ASO. Built the India acquisition engine post-launch, establishing scalable media operations and cross-functional alignment with content and product teams. Achieved 10% lower CAC in 2022 and 8% YoY improvement in 2023 through creative testing, funnel optimization, and channel rebalancing. Drove creative and messaging innovation during COVID-19 by pivoting campaigns to lifestyle narratives (home listening, yoga, cooking), contributing 31% of monthly acquisitions at −17% CAC vs baseline. Spearheaded go-to-market strategy for the free Audible Suno app (India) and reduced Google Ads costs by US$120K annually through in-house optimization. Delivered 100% KPIs (84% of planned budget) for a Singapore IMDA partnership (Audible Accelerator), managed cross-channel execution across Meta, Google, and LinkedIn, and sup

Senior Manager → Associate Director, Performance Marketing – India at Audible (An Amazon Company) – India

Owned end-to-end performance and organic marketing for Audible India, including forecasting, budgeting, and optimization across paid social, search, display, affiliates, and ASO. Built India’s acquisition engine post-launch and established scalable media operations aligned with content/product teams. Improved CAC through creative testing, funnel optimization, and channel rebalancing. Conducted monthly business reviews synthesizing cross-channel data to shape media planning. Pivoted during COVID-19 to lifestyle narratives, driving a significant share of monthly acquisitions with improved CAC. Led go-to-market for the free Audible Suno storytelling app in India, exceeding install targets and reducing Google Ads costs via in-house optimization. Delivered an IMDA partnership initiative (Audible Accelerator) by executing cross-channel campaigns across Meta, Google, and LinkedIn with 100% KPI delivery, and led CRO audits improving conversion by 45%. Mentored peers and bridged marketing wit

Senior Manager → Associate Director, Performance Marketing at Audible (An Amazon Company) – India

Spearheaded full lifecycle campaigns and go-to-market strategies for Audible Suno, exceeding growth targets and optimizing Google Ads spend to save US$120K annually. Drove agile budget allocation and real-time optimization to reduce CAC while increasing new customer acquisition. Led CRO initiatives for app and web surfaces, improving conversions and ensuring a seamless path to purchase.

Senior Business Analyst at Amazon Audible – India

Supported India’s beta and commercial launch through forecasting, pricing analysis, and data-driven reporting. Built pricing and market frameworks to inform subscription strategy and product positioning. Automated QBR tracking and reporting infrastructure to improve leadership visibility and decision speed.

Senior Business Analyst at Audible – India

Forecasting and analytics to support product launches through detailed pricing analysis and demand forecasting; automated reporting infrastructure to speed decision-making and improve visibility into campaign performance.