I am a digital marketing specialist with over 14 years of experience in digital strategy, content management, and business growth. I have a strong focus on developing digital campaigns and enhancing online presence for SMEs and organizations, particularly in dynamic market environments.

Yassine El Karma

I am a digital marketing specialist with over 14 years of experience in digital strategy, content management, and business growth. I have a strong focus on developing digital campaigns and enhancing online presence for SMEs and organizations, particularly in dynamic market environments.

Available to hire

I am a digital marketing specialist with over 14 years of experience in digital strategy, content management, and business growth. I have a strong focus on developing digital campaigns and enhancing online presence for SMEs and organizations, particularly in dynamic market environments.

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Skills

Experience Level

Expert

Language

French
Fluent
Arabic
Fluent
English
Advanced

Work Experience

Fondateur et Directeur, Stratégie et Marketing Numérique at YK Marketing
January 1, 2015 - Present
Founded and managed a multidisciplinary digital marketing agency offering comprehensive services including social media management, SEO/SEM, content creation, and overall digital strategy. Developed personalized marketing strategies for diverse clients, achieving significant engagement and conversion rates.
Consultant en Marketing Numérique et Gestion de Réseaux Sociaux at Clients Directs (Indépendant)
January 1, 2010 - January 1, 2015
Provided advisory services in digital strategy for local SMEs and organizations. Managed annual content plans and advertising budgets across social media platforms with measurable ROAS.
Responsable Communication et Marketing Numérique at Groupe Scolaire An-Nour
January 1, 2012 - January 1, 2026
Developed and implemented a comprehensive communication strategy for a multi-level educational institution, significantly increasing website engagement and social media presence.
Spécialiste en Création de Contenu et Design Graphique at Divers Projets (Indépendant)
January 1, 2008 - January 1, 2012
Created visual content and managed online presence for various clients, enhancing their marketing strategies and customer engagement through tailored graphics and promotional materials.

Education

Diplôme en Gestion et Management d'Entreprise at Institut de Formation Professionnelle
January 1, 2008 - January 1, 2008
Formation en Design Graphique et Communication Visuelle at École de Formation en Arts Appliqués
January 1, 2006 - January 1, 2006

Qualifications

Google Analytics Certification
January 1, 2022 - April 1, 2026
Meta Blueprint Certification (Facebook & Instagram Advertising)
January 1, 2021 - April 1, 2026
SEO Fundamentals
January 1, 2020 - April 1, 2026
Digital Marketing Specialization
January 1, 2019 - April 1, 2026

Industry Experience

Education, Healthcare