Navitha Pawar

Expanded expertise in social media marketing, SEO strategy, and marketing analytics through continuous learning. Developing a digital marketing portfolio including social media campaign concepts and SEO strategies. Researching emerging trends in AI-driven marketing and content optimization.

Developed digital marketing strategies for small brands focusing on social media growth and audience engagement. Managed social media campaigns and content planning to improve brand visibility and audience engagement. Conducted SEO keyword research and optimized content for improved search engine visibility. Analyzed website traffic and engagement using Google Analytics. Supported social media campaigns improving engagement and reach through targeted content strategies.

Created a social media campaign concept for the beauty brand Tatcha to demonstrate brand awareness strategies. Produced skincare and beauty content aligned with brand voice and audience interests. Applied storytelling techniques to improve reach, impressions, and engagement.