I'm Juliane Wilson, a data-driven social media manager focused on scalable audience growth and cross-functional collaboration. I specialize in multi-channel organic strategies, executive amplification, and employee advocacy to drive brand awareness and pipeline across North America, EMEA, and ANZ. I enjoy mentoring teams, optimizing processes, and turning insights into measurable results. When not crafting campaigns, I stay on top of platform-native formats and emerging trends to keep brands ahead of the curve.…

Juliane Wilson

I'm Juliane Wilson, a data-driven social media manager focused on scalable audience growth and cross-functional collaboration. I specialize in multi-channel organic strategies, executive amplification, and employee advocacy to drive brand awareness and pipeline across North America, EMEA, and ANZ. I enjoy mentoring teams, optimizing processes, and turning insights into measurable results. When not crafting campaigns, I stay on top of platform-native formats and emerging trends to keep brands ahead of the curve.…

Available to hire

I’m Juliane Wilson, a data-driven social media manager focused on scalable audience growth and cross-functional collaboration. I specialize in multi-channel organic strategies, executive amplification, and employee advocacy to drive brand awareness and pipeline across North America, EMEA, and ANZ. I enjoy mentoring teams, optimizing processes, and turning insights into measurable results. When not crafting campaigns, I stay on top of platform-native formats and emerging trends to keep brands ahead of the curve.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing Manager at SCIM Institute
September 1, 2018 - February 1, 2021
Authored and implemented Social Media Playbook, increasing engagement by 35% within the first year. Ran integrated marketing campaigns across email, web, and social, aligning messaging to increase brand awareness and engagement. Tracked performance across channels and used insights to refine content, timing, and campaign strategy.
Senior Social Media Strategist / Team Lead at SCIM Institute
March 1, 2021 - January 1, 2022
Supported team expansion from 3 to 16 members through onboarding, QA processes, and documentation. Reduced revision cycles by 20% by standardizing creative guidelines and review workflows. Increased engagement by an average of 30% across select client accounts through strategic content adjustments.
Social Media Manager at Luxury Presence
January 1, 2022 - June 1, 2023
Managed organic social for 12–15 luxury real estate clients simultaneously. Produced 25–30 platform-native posts per week across Instagram and Facebook. Increased engagement by 25–30% across select accounts by refining hook structure and content formats. Led a 2-person creative pod, improving workflow efficiency and increasing output by ~15%. Optimized content production processes to reduce turnaround time while maintaining brand standards.
Social Media Manager at The Silver Linings Group
June 30, 2023 - June 30, 2024
Developed and executed multi-channel organic social strategies across a portfolio of client accounts. Increased LinkedIn audience by 76% YoY through unified content strategy combining executive amplification, employee advocacy, and platform-native content testing. Drove 40% YoY growth in flagship virtual conference registrations attributed to organic social. Launched and managed CEO executive social program, doubling executive engagement within six months. Built and scaled company-wide employee advocacy program via Hootsuite Amplify, increasing internal participation by 35%. Increased overall engagement rate by 28% by refining content mix and introducing platform-native formats. Led global B2B organic social strategy across North America, EMEA, and ANZ, owning end-to-end execution from content calendar to copywriting to publishing and reporting. Partnered cross-functionally with Brand, Product, People, and Marketing to support integrated campaigns and product launches.
Social Media Manager at FloQast
July 1, 2024 - January 12, 2026
Senior Social Media Strategist / Team Lead at Luxury Presence
March 1, 2021 - January 1, 2022
Supported team expansion from 3 to 16 members through onboarding, QA processes, and documentation. Reduced revision cycles by 20% by standardizing creative guidelines and review workflows. Increased engagement by an average of 30% across select client accounts through strategic content adjustments.
Marketing Manager at CIM Institute
September 1, 2018 - February 1, 2021
Authored and implemented Social Media Playbook, increasing engagement by 35% within the first year. Ran integrated marketing campaigns across email, web, and social, aligning messaging to increase brand awareness and engagement. Tracked performance across channels and used insights to refine content, timing, and campaign strategy.

Education

Bachelor of Arts in Communication Studies at University of North Carolina at Wilmington
January 11, 2030 - May 1, 2016
Bachelor of Arts in Communication Studies at University of North Carolina at Wilmington
January 11, 2030 - May 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Real Estate & Construction

Skills

Experience Level