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Hi, I'm Juliane Wilson, a social media manager who loves turning ideas into scalable content and measurable results. I specialize in multi-channel strategies, executive amplification, and employee advocacy to accelerate growth for brands across North America, EMEA, and ANZ. I'm passionate about aligning brand voice with product launches and marketing campaigns, and I enjoy collaborating across Brand, Product, People, and Marketing teams to craft campaigns that drive engagement and awareness. When I'm not optimizing content calendars, I love exploring new design tools and experimenting with platform-native formats.…Hi, I'm Juliane Wilson, a social media manager who loves turning ideas into scalable content and measurable results. I specialize in multi-channel strategies, executive amplification, and employee advocacy to accelerate growth for brands across North America, EMEA, and ANZ. I'm passionate about aligning brand voice with product launches and marketing campaigns, and I enjoy collaborating across Brand, Product, People, and Marketing teams to craft campaigns that drive engagement and awareness. When I'm not optimizing content calendars, I love exploring new design tools and experimenting with platform-native formats.

Juliane Wilson

Social Media Manager, Content Creator, Marketing Strategist, +2

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Hi, I'm Juliane Wilson, a social media manager who loves turning ideas into scalable content and measurable results. I specialize in multi-channel strategies, executive amplification, and employee advocacy to accelerate growth for brands across North America, EMEA, and ANZ. I'm passionate about aligning brand voice with product launches and marketing campaigns, and I enjoy collaborating across Brand, Product, People, and Marketing teams to craft campaigns that drive engagement and awareness. When I'm not optimizing content calendars, I love exploring new design tools and experimenting with platform-native formats.…Hi, I'm Juliane Wilson, a social media manager who loves turning ideas into scalable content and measurable results. I specialize in multi-channel strategies, executive amplification, and employee advocacy to accelerate growth for brands across North America, EMEA, and ANZ. I'm passionate about aligning brand voice with product launches and marketing campaigns, and I enjoy collaborating across Brand, Product, People, and Marketing teams to craft campaigns that drive engagement and awareness. When I'm not optimizing content calendars, I love exploring new design tools and experimenting with platform-native formats.

Available to hire

Hi, I’m Juliane Wilson, a social media manager who loves turning ideas into scalable content and measurable results. I specialize in multi-channel strategies, executive amplification, and employee advocacy to accelerate growth for brands across North America, EMEA, and ANZ.

I’m passionate about aligning brand voice with product launches and marketing campaigns, and I enjoy collaborating across Brand, Product, People, and Marketing teams to craft campaigns that drive engagement and awareness. When I’m not optimizing content calendars, I love exploring new design tools and experimenting with platform-native formats.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at SCIM Institute

September 1, 2018 - February 1, 2021

Authored and implemented Social Media Playbook, increasing engagement by 35% within the first year. Ran integrated marketing campaigns across email, web, and social, aligning messaging to increase brand awareness and engagement. Tracked performance across channels and used insights to refine content, timing, and campaign strategy.

Senior Social Media Strategist / Team Lead at SCIM Institute

March 1, 2021 - January 1, 2022

Supported team expansion from 3 to 16 members through onboarding, QA processes, and documentation. Reduced revision cycles by 20% by standardizing creative guidelines and review workflows. Increased engagement by an average of 30% across select client accounts through strategic content adjustments.

Social Media Manager at Luxury Presence

January 1, 2022 - June 1, 2023

Managed organic social for 12–15 luxury real estate clients simultaneously. Produced 25–30 platform-native posts per week across Instagram and Facebook. Increased engagement by 25–30% across select accounts by refining hook structure and content formats. Led a 2-person creative pod, improving workflow efficiency and increasing output by ~15%. Optimized content production processes to reduce turnaround time while maintaining brand standards.

Social Media Manager at The Silver Linings Group

June 30, 2023 - June 30, 2024

Developed and executed multi-channel organic social strategies across a portfolio of client accounts. Increased LinkedIn audience by 76% YoY through unified content strategy combining executive amplification, employee advocacy, and platform-native content testing. Drove 40% YoY growth in flagship virtual conference registrations attributed to organic social. Launched and managed CEO executive social program, doubling executive engagement within six months. Built and scaled company-wide employee advocacy program via Hootsuite Amplify, increasing internal participation by 35%. Increased overall engagement rate by 28% by refining content mix and introducing platform-native formats. Led global B2B organic social strategy across North America, EMEA, and ANZ, owning end-to-end execution from content calendar to copywriting to publishing and reporting. Partnered cross-functionally with Brand, Product, People, and Marketing to support integrated campaigns and product launches.

Social Media Manager at FloQast

July 1, 2024 - January 12, 2026