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I'm a Senior Digital Analytics Consultant who helps organizations optimize digital marketing strategies and user experiences through data-driven insights. I translate complex data into practical recommendations that drive engagement, conversions, and measurable business outcomes. Throughout my career, I've led cross-functional analytics initiatives, built automated dashboards, and supported experimentation and personalization programs. I value clear storytelling, strong stakeholder collaboration, and delivering results that improve the customer journey.…I'm a Senior Digital Analytics Consultant who helps organizations optimize digital marketing strategies and user experiences through data-driven insights. I translate complex data into practical recommendations that drive engagement, conversions, and measurable business outcomes. Throughout my career, I've led cross-functional analytics initiatives, built automated dashboards, and supported experimentation and personalization programs. I value clear storytelling, strong stakeholder collaboration, and delivering results that improve the customer journey.

Harish Kumarkumarharri

Data Analyst, Marketing Analyst, UI Designer, +2

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I'm a Senior Digital Analytics Consultant who helps organizations optimize digital marketing strategies and user experiences through data-driven insights. I translate complex data into practical recommendations that drive engagement, conversions, and measurable business outcomes. Throughout my career, I've led cross-functional analytics initiatives, built automated dashboards, and supported experimentation and personalization programs. I value clear storytelling, strong stakeholder collaboration, and delivering results that improve the customer journey.…I'm a Senior Digital Analytics Consultant who helps organizations optimize digital marketing strategies and user experiences through data-driven insights. I translate complex data into practical recommendations that drive engagement, conversions, and measurable business outcomes. Throughout my career, I've led cross-functional analytics initiatives, built automated dashboards, and supported experimentation and personalization programs. I value clear storytelling, strong stakeholder collaboration, and delivering results that improve the customer journey.

Available to hire

I’m a Senior Digital Analytics Consultant who helps organizations optimize digital marketing strategies and user experiences through data-driven insights. I translate complex data into practical recommendations that drive engagement, conversions, and measurable business outcomes.

Throughout my career, I’ve led cross-functional analytics initiatives, built automated dashboards, and supported experimentation and personalization programs. I value clear storytelling, strong stakeholder collaboration, and delivering results that improve the customer journey.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Digital Analyst at Pfizer

February 1, 2025 - Present

Led advanced digital analytics across Pfizer websites, evaluating user journeys and content performance to support marketing, brand, and patient experience strategies. Built and automated executive-level dashboards in Adobe Analytics and Tableau, enabling KPI monitoring (engagement, bounce rate, scroll depth, CTA interactions, conversions, campaign performance). Collaborated with cross-functional teams to define KPIs and measurement strategies. Supported A/B and multivariate experiments using Adobe Target, performed tagging validation with Adobe Launch/Web SDK, and leveraged Journey Optimizer for personalized messaging and cross-channel workflows. Analyzed visitor behavior to surface insights that reduced bounce rates on priority pages. Translated business questions into analytical requirements and delivered clear data storytelling for leadership. Streamlined reporting and improved data reliability.

Marketing Analyst at RBC

May 1, 2023 - January 1, 2025

Led end-to-end Adobe Analytics implementation—from data layer design to tag configuration—enhancing data quality and enabling richer segmentation. Validated data layers, configured events for account-opening and credit-card funnels, and built integrated Looker Studio dashboards combining Adobe Analytics, paid media, and CRM data. Conducted SEO/SEM audits, analyzed funnel performance, and collaborated with UX teams to optimize landing pages. Executed A/B tests, delivered channel performance reporting, and used Python/R for data cleansing and exploratory analysis. Performed full-funnel analyses and supported ETL workflows and SQL-based data extraction. Built automated Tableau dashboards for weekly/monthly performance and delivered post-campaign reviews to identify optimization opportunities.

Digital Analyst at Costco

January 1, 2022 - March 1, 2023

Supported end-to-end digital analytics by analyzing customer journeys, checkout behavior, product interactions, and on-site engagement to identify optimization opportunities. Analyzed traffic patterns and conversion paths using Google Analytics, heatmaps, and session recordings. Planned and executed A/B tests across product, category, and checkout pages; partnered with UX/engineering to resolve usability issues and improve navigation. Performed site audits and collaborated with merchandising and content teams to enhance product detail pages. Developed SQL queries and supported dashboards; contributed to Adobe Analytics implementation and maintained tagging consistency. Prepared insight-driven reports and contributed to CRO initiatives that improved major landing-page performance.

Data Analyst at Tech Mahindra

March 1, 2018 - September 1, 2019

Supported digital analytics projects using Adobe Analytics, Google Analytics, and Tag Management tools to collect and interpret performance data. Assisted in setting up tracking requirements, configuring basic events/goals, and validating data across web platforms. Helped create dashboards in Tableau and Power BI, collaborated with senior analysts and UX/UI teams, and contributed to A/B testing and funnel analyses. Prepared SQL queries for reporting, supported ETL processes, and maintained tracking documentation across multiple sites.