Jesús Guzmán

Content management for audiovisual production from planning through execution of the First Lady of El Salvador’s flagship initiatives, carried out in coordination with institutions such as CONAPINA, ICJ, ISRI, and Social Welfare.

Plan and execute all audiovisual and content productions for the agency’s clients, overseeing campaigns end to end from pre-production and shoot coordination to editing direction based on each brand’s visual identity and tone of voice, as well as final delivery and assets to storage/organization.

Led rapid content execution for social platforms, producing and distributing high-frequency posts under tight deadlines. Ensured content quality, platform optimization, and consistent messaging while adapting formats to meet evolving trends and audience needs.