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I'm a Senior Growth Leader operating at the intersection of performance, creativity, and measurement— so someone who leads with creative instinct and sharpens those ideas through data. I've managed paid social across Meta, TikTok, and beyond—from end-to-end strategy to creative briefs and test cycles; built scalable, data-driven growth engines; fostered client relationships; delivering strategic insights and driving business growth.…I'm a Senior Growth Leader operating at the intersection of performance, creativity, and measurement— so someone who leads with creative instinct and sharpens those ideas through data. I've managed paid social across Meta, TikTok, and beyond—from end-to-end strategy to creative briefs and test cycles; built scalable, data-driven growth engines; fostered client relationships; delivering strategic insights and driving business growth.

Kareem Nasr

Growth Marketer, Brand Strategist, Marketing Strategist, +2

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I'm a Senior Growth Leader operating at the intersection of performance, creativity, and measurement— so someone who leads with creative instinct and sharpens those ideas through data. I've managed paid social across Meta, TikTok, and beyond—from end-to-end strategy to creative briefs and test cycles; built scalable, data-driven growth engines; fostered client relationships; delivering strategic insights and driving business growth.…I'm a Senior Growth Leader operating at the intersection of performance, creativity, and measurement— so someone who leads with creative instinct and sharpens those ideas through data. I've managed paid social across Meta, TikTok, and beyond—from end-to-end strategy to creative briefs and test cycles; built scalable, data-driven growth engines; fostered client relationships; delivering strategic insights and driving business growth.

Available to hire

I’m a Senior Growth Leader operating at the intersection of performance, creativity, and measurement— so someone who leads with creative instinct and sharpens those ideas through data.

I’ve managed paid social across Meta, TikTok, and beyond—from end-to-end strategy to creative briefs and test cycles; built scalable, data-driven growth engines; fostered client relationships; delivering strategic insights and driving business growth.

Language

English

Fluent

Arabic

Fluent

Work Experience

Senior Growth Manager, Paid Social at Beam

April 1, 2025 - Present

Lead enterprise paid social accounts, managing teams, mentoring talent, and optimizing campaign performance. Developed data-driven growth strategies, scaling budgets and maximizing ROI for high-profile clients. Fostered strong client relationships, delivering strategic insights and driving business growth. Partnered with product, analytics, and creative leadership to translate performance insights into durable, company-level growth frameworks.

In-House Marketing Executive at InterContinental Hotels Group (IHG)

November 1, 2018 - June 1, 2020

Led in-house marketing initiatives, growth experiments and analytics; built cross-functional feedback loops; defined end-to-end marketing strategy; managed campaigns across Meta, TikTok and other channels; aligned with product and creative leadership to drive growth.

In-House Marketing Executive at InterContinental Hotels Group (IHG)

September 1, 2020 - June 1, 2021

Continued responsibilities in in-house marketing, driving growth, campaign optimization, and cross-functional collaboration.