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I am a content leader with 5+ years’ experience driving growth for B2C/B2B SaaS and EdTech through AI-powered automation, data-driven strategy, and product-focused content marketing. I’ve built analytics, creator ecosystems, and high-performing teams to turn content into revenue. I led initiatives that increased retention by 15% for a 1M+ MAU product, added 200k MAU, and scaled a Shopify vertical to 13k+ followers in six months. I excel at translating complex product updates into clear benefits and delivering measurable business results.…I am a content leader with 5+ years’ experience driving growth for B2C/B2B SaaS and EdTech through AI-powered automation, data-driven strategy, and product-focused content marketing. I’ve built analytics, creator ecosystems, and high-performing teams to turn content into revenue. I led initiatives that increased retention by 15% for a 1M+ MAU product, added 200k MAU, and scaled a Shopify vertical to 13k+ followers in six months. I excel at translating complex product updates into clear benefits and delivering measurable business results.

Ayushin

Content Strategist, Product Marketer, Growth Marketer, +3

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I am a content leader with 5+ years’ experience driving growth for B2C/B2B SaaS and EdTech through AI-powered automation, data-driven strategy, and product-focused content marketing. I’ve built analytics, creator ecosystems, and high-performing teams to turn content into revenue. I led initiatives that increased retention by 15% for a 1M+ MAU product, added 200k MAU, and scaled a Shopify vertical to 13k+ followers in six months. I excel at translating complex product updates into clear benefits and delivering measurable business results.…I am a content leader with 5+ years’ experience driving growth for B2C/B2B SaaS and EdTech through AI-powered automation, data-driven strategy, and product-focused content marketing. I’ve built analytics, creator ecosystems, and high-performing teams to turn content into revenue. I led initiatives that increased retention by 15% for a 1M+ MAU product, added 200k MAU, and scaled a Shopify vertical to 13k+ followers in six months. I excel at translating complex product updates into clear benefits and delivering measurable business results.

Available to hire

I am a content leader with 5+ years’ experience driving growth for B2C/B2B SaaS and EdTech through AI-powered automation, data-driven strategy, and product-focused content marketing. I’ve built analytics, creator ecosystems, and high-performing teams to turn content into revenue.

I led initiatives that increased retention by 15% for a 1M+ MAU product, added 200k MAU, and scaled a Shopify vertical to 13k+ followers in six months. I excel at translating complex product updates into clear benefits and delivering measurable business results.

Skills

Branding

Copywriting

Email Marketing

Experience Level

Branding

Expert

Copywriting

Expert

Email Marketing

Intermediate

Language

English

Fluent

Work Experience

Head of Content

November 1, 2025 - Present

Content leader responsible for building and executing content strategy for B2C/B2B SaaS and EdTech. Led initiatives that increased retention by 15% for a 1M+ MAU product, added 200k MAU, and scaled a Shopify vertical to 13k+ users in six months. Built analytics, creator ecosystems, and cross-functional teams to turn content into revenue.

Content Marketer at Resulting

September 1, 2023 - April 1, 2024

Led content marketing initiatives, built funnels, launched ad campaigns, and tested hypotheses to improve ROI. Grew Instagram presence and drove audience monetization.

Marketing Specialist at Zwapp

April 1, 2022 - October 1, 2022

Developed and executed marketing campaigns, content planning, and influencer partnerships to drive growth.

SMM Manager

August 1, 2020 - April 1, 2021

Managed social media strategy and content production across channels, coordinating with product and analytics teams.

Content Producer at White Willow

July 1, 2024 - October 1, 2024

Produced content initiatives, coordinated creator channels, and supported education-focused content projects.

Content Marketer at Freelance / Various Clients

November 1, 2023 - April 1, 2024

Delivered content marketing strategies for multiple clients, built funnels, launched ad campaigns, and achieved growth targets.

Content Marketer at Amazon

April 1, 2024 - Present

Joined as content marketer; expanded scope to build funnels, launch ad campaigns, test hypotheses; achieved high revenue and audience growth; grew Instagram presence.