Hi, I'm Michal Wylegala, a Polish marketing technology professional based in Zurich. Since 2023 I’ve been a Senior Digital Marketing Consultant at PwC, owning the email marketing channel, driving project management and lead scoring, and shaping data-driven experiences for 100+ markets. Previously I led marketing automation and digital marketing engineering at GSK, built scalable CX catalogs, and steered multi-vendor engineering teams. I enjoy turning data into customer-centric strategies and collaborating with cross-functional teams to deliver measurable outcomes. Fluent in English and Polish, with intermediate Ukrainian and German study, I’m open to roles that bridge marketing and tech.

Hi, I'm Michal Wylegala, a Polish marketing technology professional based in Zurich. Since 2023 I’ve been a Senior Digital Marketing Consultant at PwC, owning the email marketing channel, driving project management and lead scoring, and shaping data-driven experiences for 100+ markets. Previously I led marketing automation and digital marketing engineering at GSK, built scalable CX catalogs, and steered multi-vendor engineering teams. I enjoy turning data into customer-centric strategies and collaborating with cross-functional teams to deliver measurable outcomes. Fluent in English and Polish, with intermediate Ukrainian and German study, I’m open to roles that bridge marketing and tech.

Available to hire

Hi, I’m Michal Wylegala, a Polish marketing technology professional based in Zurich. Since 2023 I’ve been a Senior Digital Marketing Consultant at PwC, owning the email marketing channel, driving project management and lead scoring, and shaping data-driven experiences for 100+ markets.

Previously I led marketing automation and digital marketing engineering at GSK, built scalable CX catalogs, and steered multi-vendor engineering teams. I enjoy turning data into customer-centric strategies and collaborating with cross-functional teams to deliver measurable outcomes. Fluent in English and Polish, with intermediate Ukrainian and German study, I’m open to roles that bridge marketing and tech.

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Language

Polish
Fluent
English
Fluent
Ukrainian
Intermediate
German
Intermediate

Work Experience

Senior Digital Marketing Consultant at PwC
June 1, 2023 - Present
Ownership of the email marketing channel, Project management, Lead scoring.
Principal Engineer, Marketing Automation at GSK
August 1, 2021 - May 31, 2023
Ownership and scale up of data driven customer experience catalog for 100+ markets, Managing digital marketing engineering process in a 20-people team, including vendors, Ownership of marketing automation strategy.
Manager, Digital Marketing Engineering at GSK
May 1, 2020 - August 31, 2021
People management with 6 direct reports; Product design and shaping email marketing roadmap; Creation of a data driven customer experience catalogue.
Tech Subject Matter Expert at GSK
August 1, 2019 - May 31, 2020
Development of digital marketing system architecture; Business analysis and design of technical solutions; Defining KPIs for campaign effectiveness tracking.
Digital Marketing Tech Consultant at GSK
April 1, 2018 - August 31, 2019
Content authoring of GSKPro.com portal in AEM; 3rd party tagging and cookie banner implementation; Content personalization & a/b testing campaigns.
Digital Marketing Tech Specialist at GSK
April 1, 2017 - April 30, 2018
Content authoring of GSKPro.com portal in AEM; Implementation of on-site analytics; SEO.

Education

Master of Management at WSB Schools of Banking (Merito University)
January 1, 2021 - July 31, 2022
Bachelor of Engineering Degree in Computer Science at WSB Schools of Banking (Merito University)
October 1, 2017 - January 31, 2021

Qualifications

ITIL Foundation
January 11, 2030 - April 2, 2026
VFQ level 2
January 11, 2030 - April 2, 2026
Tealium CDP certificate
January 11, 2030 - April 2, 2026
Adobe Target
January 11, 2030 - April 2, 2026
Adobe Analytics
January 11, 2030 - April 2, 2026
Adobe Campaign Classic
January 11, 2030 - April 2, 2026
Salesforce Certified Marketing Cloud Email Specialist
January 11, 2030 - April 2, 2026

Industry Experience

Professional Services, Software & Internet, Media & Entertainment