Performance Marketing Manager at Alphos Ventures

Develop and execute comprehensive performance marketing strategies for iGaming products, driving user acquisition and revenue growth in competitive global markets. Manage and optimize large-scale advertising budgets across multiple channels, focusing on maximizing First Time Depositors (FTDs) and Customer Lifetime Value (LTV). Conduct rigorous A/B testing on creatives and landing pages to improve conversion rates and lower Customer Acquisition Costs (CAC). Analyze campaign data and market trends to provide actionable insights and reporting on ROI and retention metrics to stakeholders.

SENIOR PERFORMANCE MARKETER at Flipnewmedia

Strategize, implement, and optimize multi-channel digital marketing campaigns across Google, Facebook, TikTok, and LinkedIn. Conduct in-depth performance analysis and reporting to track campaign success against ROI and other key performance indicators (KPIs), including CPM, CTR, CPC, and CPA. Drive continuous improvement in campaign performance by leveraging data insights to refine strategies and ensure alignment with client goals. Collaborate closely with cross-functional teams to define growth targets, ensuring that all campaigns are aligned with broader business objectives.

PERFORMANCE MARKETING EXECUTIVE at WHY

Plan, create and manage Google, Facebook, TikTok & LinkedIn Ads campaigns. Measure, refine & report performance of all digital marketing campaigns against ROI goals. Monitor progress against KPIs (CPM, CTR, CPC, CPA) and propose necessary actions to achieve goals.

SOCIAL MEDIA MANAGER at WHY

Write, edit and schedule posts for various social networks, including Facebook, Instagram and LinkedIn. Optimize social media posts (language, tone, message) based on target audience behaviors. Community management Respond to questions and comments on social media pages in a timely and accurate manner. Apply advertising techniques to boost brand awareness, like promotions and competitions.

PR EXECUTIVE at Socialab

Create content for press releases and PR presentations. Create publicity reports and byline articles. Communicate with journalists, media opinion formers, celebrities, influencers etc. Evaluate opportunities for partnerships, sponsorships and synergies on an ongoing basis.