Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

With five years across digital marketing, I’ve built a track record of turning data into action. I started with growth and paid acquisition at BYJU’S in Bengaluru, then broadened to web and CMS management at Rohde & Schwarz, and most recently led performance marketing and paid social campaigns for Porsche E-Bike Performance in Munich. My through-line is understanding where the spend is working, testing what moves the numbers, and making sure the data informs the next decision. I’m a generalist by experience, sharp on execution, and always convinced the next campaign will be the best one yet. I thrive in cross-functional teams, love funnel optimization, and enjoy translating complex metrics into actionable recommendations for stakeholders across Europe, the Middle East and Africa.…With five years across digital marketing, I’ve built a track record of turning data into action. I started with growth and paid acquisition at BYJU’S in Bengaluru, then broadened to web and CMS management at Rohde & Schwarz, and most recently led performance marketing and paid social campaigns for Porsche E-Bike Performance in Munich. My through-line is understanding where the spend is working, testing what moves the numbers, and making sure the data informs the next decision. I’m a generalist by experience, sharp on execution, and always convinced the next campaign will be the best one yet. I thrive in cross-functional teams, love funnel optimization, and enjoy translating complex metrics into actionable recommendations for stakeholders across Europe, the Middle East and Africa.

Shiraz Ashraf

Growth Marketer, Performance Marketer, Product Marketer, +2





With five years across digital marketing, I’ve built a track record of turning data into action. I started with growth and paid acquisition at BYJU’S in Bengaluru, then broadened to web and CMS management at Rohde & Schwarz, and most recently led performance marketing and paid social campaigns for Porsche E-Bike Performance in Munich. My through-line is understanding where the spend is working, testing what moves the numbers, and making sure the data informs the next decision. I’m a generalist by experience, sharp on execution, and always convinced the next campaign will be the best one yet. I thrive in cross-functional teams, love funnel optimization, and enjoy translating complex metrics into actionable recommendations for stakeholders across Europe, the Middle East and Africa.…With five years across digital marketing, I’ve built a track record of turning data into action. I started with growth and paid acquisition at BYJU’S in Bengaluru, then broadened to web and CMS management at Rohde & Schwarz, and most recently led performance marketing and paid social campaigns for Porsche E-Bike Performance in Munich. My through-line is understanding where the spend is working, testing what moves the numbers, and making sure the data informs the next decision. I’m a generalist by experience, sharp on execution, and always convinced the next campaign will be the best one yet. I thrive in cross-functional teams, love funnel optimization, and enjoy translating complex metrics into actionable recommendations for stakeholders across Europe, the Middle East and Africa.

Available to hire

With five years across digital marketing, I’ve built a track record of turning data into action. I started with growth and paid acquisition at BYJU’S in Bengaluru, then broadened to web and CMS management at Rohde & Schwarz, and most recently led performance marketing and paid social campaigns for Porsche E-Bike Performance in Munich. My through-line is understanding where the spend is working, testing what moves the numbers, and making sure the data informs the next decision. I’m a generalist by experience, sharp on execution, and always convinced the next campaign will be the best one yet.
I thrive in cross-functional teams, love funnel optimization, and enjoy translating complex metrics into actionable recommendations for stakeholders across Europe, the Middle East and Africa.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Advanced

Hindi

Fluent

Work Experience

Digital Marketing Intern — Performance Marketing & Paid Social at Porsche E-Bike Performance

July 1, 2015 - March 1, 2016

Built dashboards tracking CTR, CPC, and conversions across Google Ads, Meta, and LinkedIn Ads to enable data-driven targeting adjustments for the wider paid media team across EMEA. Conducted A/B tests on creatives, copy, landing pages, and CTAs via Meta Ads Manager, Google Ads, and GA4; integrated top-performing combinations into campaign planning to improve CTR. Created custom audiences, lookalike audiences, and remarketing lists across Meta and Google, enhancing targeting precision across EMEA campaigns. Monitored budget pacing across active campaigns, flagging over- and underspend to maintain efficiency. Delivered bi-weekly performance reports translating CTR, CPC, and conversions into actionable optimization recommendations. Led UAT coordination, rollout, and training for 20–50 users across European markets for a company-wide sales enablement platform.

Working Student — SEO & Website Optimisation at Porsche E-Bike Performance

March 1, 2014 - March 1, 2015

Ran full SEO audits (technical, on-page, off-page) including backlink analysis and outreach across product pages, boosting organic traffic by 24% and reducing paid channel dependency. Conducted keyword research via Semrush across e-bike categories; findings fed directly into SEO guidelines developed for the team. Tracked keyword rankings bi-weekly in Semrush, catching drops early and implementing fixes before they impacted traffic. Developed structured SEO guidelines for key product pages, creating a repeatable optimisation process for the team.

Working Student — Web & CMS Management at Rohde & Schwarz

March 1, 2023 - February 1, 2024

Managed the R&S website via CMS, building interactive pages and collaborating with IT on a scalable website architecture blueprint that accelerated content deployment. Coordinated cross-departmental content publishing workflows, reviewing pages for accuracy before go-live and eliminating bottlenecks from unstructured sign-off processes. Monitored website performance via Google Analytics, tracking page speed, broken links, and landing page metrics to proactively flag issues before they affected campaign performance.

Growth & Platform Marketing Specialist at BYJU'S Learning

July 1, 2021 - September 1, 2022

Ran systematic A/B tests on CTAs, ad copy, and page content via HubSpot and Google Analytics, improving conversion rates and aligning funnel-stage messaging from ad click through to enrollment. Configured dynamic Eloqua forms with automated lead routing by region and course interest, improving sales follow-up accuracy by 25% and strengthening paid acquisition ROI. Conducted competitive benchmarking across major Indian EdTech players, translating insights into campaign optimisations that supported year-on-year paid channel performance.

Digital Marketing Growth Specialist at BYJU'S Learning

January 1, 2020 - June 1, 2021

Executed multi-channel campaigns through Eloqua, monitoring CTR, conversion rates, and cost-per-lead to continuously optimise performance across active channels. CRM audience segmentation by demographics, course interest, and lead source for precise targeting across paid and organic campaigns. Collaborated with UX and product teams to optimise landing pages based on user behaviour data, improving conversion for inbound traffic from paid channels.