Phuong Linh Pham

Content Manager at AthenaSummary

Managed content for 30+ e-learning products, aligning brand voice and product positioning to support marketing objectives. Led a 10-member content team, implementing workflow processes that improved delivery timelines by 20%. Restructured content layout on AthenaDocs to improve UX and accessibility, driving higher engagement and conversion rates. Collaborated with the marketing team to launch promotional campaigns, product previews or subscriptions, increasing visibility and supporting revenue targets.

Online Marketer and Photographer in Media & Branding at Marketing Association Amsterdam

Planned and executed social media campaigns across Instagram, LinkedIn, and TikTok, contributing to an approximately 25% increase in engagement and event attendance. Designed consistent visual content (posts, reels, event promotions) in Canva, increasing post consistency and improved average engagement per post. Analyzed Instagram and TikTok performance metrics, optimising content strategy to improve reach and interaction rates. Captured and edited event photography and video content, increasing post engagement and audience interaction.

Ambassador at VU – International Student Ambassador (Vrije Universiteit)

Presented at open day events to audiences of prospective students (15-50 attendees), directly influencing programme interest and applications. Wrote blog content and managed communications on UniBuddy, boosting platform engagement within one semester. Managed high-volume inquiries across email and social media, improving response quality and student satisfaction. Gathered and translated student feedback into recommendations, providing actionable insights that shaped outreach and future messaging strategies.

Freelancer at FourParties / Hotel Okura Amsterdam

Represented premium hospitality brands at corporate and private events, upholding brand standards and guest experience. Appointed Quality Manager at Hotel Okura Amsterdam, overseeing service delivery and attention to detail across operations. Executed events for 400+ guests, ensuring seamless delivery under pressure while keeping brand reputation. Adapted to varied client briefs and brand guidelines, demonstrating flexibility and stakeholder management skills.