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I have been in SEO since 2015, growing from an intern to a lead specialist and, for the last four years, a SEO team lead. I have worked on 30+ projects across e-commerce, Fintech, crypto, forex, healthcare, large-scale websites, and corporate B2B SaaS. I’m focused on delivering measurable outcomes and aligning SEO with business goals. My strengths are analytics, strategic vision, communication and management, and content optimization with EEAT in mind. I don’t just execute SEO tasks; I pursue goals like sales, leads, organic traffic, and rankings. I follow a simple rule: understand project goals and create a clean strategy to achieve them. I believe this is the key factor that distinguishes me as a result-driven expert.…I have been in SEO since 2015, growing from an intern to a lead specialist and, for the last four years, a SEO team lead. I have worked on 30+ projects across e-commerce, Fintech, crypto, forex, healthcare, large-scale websites, and corporate B2B SaaS. I’m focused on delivering measurable outcomes and aligning SEO with business goals. My strengths are analytics, strategic vision, communication and management, and content optimization with EEAT in mind. I don’t just execute SEO tasks; I pursue goals like sales, leads, organic traffic, and rankings. I follow a simple rule: understand project goals and create a clean strategy to achieve them. I believe this is the key factor that distinguishes me as a result-driven expert.

Dzmitry Kaliada

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I have been in SEO since 2015, growing from an intern to a lead specialist and, for the last four years, a SEO team lead. I have worked on 30+ projects across e-commerce, Fintech, crypto, forex, healthcare, large-scale websites, and corporate B2B SaaS. I’m focused on delivering measurable outcomes and aligning SEO with business goals. My strengths are analytics, strategic vision, communication and management, and content optimization with EEAT in mind. I don’t just execute SEO tasks; I pursue goals like sales, leads, organic traffic, and rankings. I follow a simple rule: understand project goals and create a clean strategy to achieve them. I believe this is the key factor that distinguishes me as a result-driven expert.…I have been in SEO since 2015, growing from an intern to a lead specialist and, for the last four years, a SEO team lead. I have worked on 30+ projects across e-commerce, Fintech, crypto, forex, healthcare, large-scale websites, and corporate B2B SaaS. I’m focused on delivering measurable outcomes and aligning SEO with business goals. My strengths are analytics, strategic vision, communication and management, and content optimization with EEAT in mind. I don’t just execute SEO tasks; I pursue goals like sales, leads, organic traffic, and rankings. I follow a simple rule: understand project goals and create a clean strategy to achieve them. I believe this is the key factor that distinguishes me as a result-driven expert.

Available to hire

I have been in SEO since 2015, growing from an intern to a lead specialist and, for the last four years, a SEO team lead. I have worked on 30+ projects across e-commerce, Fintech, crypto, forex, healthcare, large-scale websites, and corporate B2B SaaS. I’m focused on delivering measurable outcomes and aligning SEO with business goals.

My strengths are analytics, strategic vision, communication and management, and content optimization with EEAT in mind. I don’t just execute SEO tasks; I pursue goals like sales, leads, organic traffic, and rankings. I follow a simple rule: understand project goals and create a clean strategy to achieve them. I believe this is the key factor that distinguishes me as a result-driven expert.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Russian

Fluent

English

Fluent

Work Experience

SEO, GEO (AEO) Manager at Payabl

June 1, 2025 - Present

Managed SEO processes for a B2B project. Built processes from scratch. Prepared GEO/AEO strategy based on website audit, including technical, content and backlinks analysis. Prepared content briefs with SEO & GEO/AEO requirements for writers. Implemented Schema.org data for articles and landing pages. Cross-functional collaboration with engineering, content and product teams. Results: Increased AI traffic by 38% in 3 months and increased Brand organic traffic by 30% in 6 months.

SEO Lead at EPAM Systems

September 1, 2023 - May 1, 2025

Managed SEO team for B2B and high-loaded (500,000 users/month) B2C projects. Developed SEO roadmap and strategy to increase organic traffic, visibility and conversions. Prepared competitor analysis, technical SEO, content and indexation audits to identify growth points. Cross-functional collaboration with developers, marketing, content and product teams. Created easy-to-understand monthly reporting for stakeholders. Results: Increased organic traffic and registrations threefold in 9 months; exceeded traffic forecast expectations by two times; reduced time for on-page content optimization briefs by 30% through AI.

SEO Manager at Soft-FX

April 1, 2020 - July 1, 2023

Led SEO activities for a B2B website. Responsible for organic traffic growth and qualified leads from US, EU, AU markets. Prepared technical SEO audits, on-page content optimization, monthly reports. Cross-functional communication with development, content, design, business development and sales teams. Executed a link-building strategy to attract high-quality backlinks.

Technical SEO Specialist at AZDS USA

May 1, 2019 - July 1, 2023

Responsible for technical SEO health of clients’ luxury hotel websites. Performed regular technical SEO audits, pre/post-launch SEO audits for migrations.

Senior SEO Specialist at Corporation М8

December 1, 2018 - April 1, 2020

Led SEO initiatives for three large e-commerce and two corporate websites. Promoted large semantic cores for over 1000 keywords, mentored an SEO intern, created an easy-to-understand reporting structure. Results: Increased organic traffic sixfold in 10 months for a 50,000-page e-commerce project; promoted keywords to Google TOP-5 in 4 months with EEAT factors.

PPC, SEO Specialist at Marketing agency Pyshkin.by IT, System Integration, Internet

February 1, 2017 - December 1, 2018

Set up and maintained paid advertising on Google, Yandex, Facebook, Instagram, VK. Executed SEO activities for multiple clients including audits, reports, site structure, briefs for on-page optimization and negotiations for commercial offers.

SEO Specialist at Websfera.by

July 1, 2017 - November 1, 2018

Worked in a digital agency with 5-7 client websites. Prepared SEO audits, reports, site structure. Created briefs for on-page optimization. Conducted off-page optimization and link-building. Cross-functional communication with development, content, design and sales teams. Negotiated with clients and prepared commercial offers.

SEO Specialist at Freelance

March 1, 2015 - February 1, 2017

Owning music websites for the US market. Registered domains, hosting, searching drop domains, on-page optimization (meta titles, descriptions, content), building backlinks.

Senior SEO Specialist at Corporation М8 Minsk

December 1, 2018 - April 30, 2020

Led SEO initiatives for 3 large e-commerce sites and 2 corporate sites. Built large semantic cores for over 1,000 keywords, mentored junior staff, and delivered clear reporting structures. Results: Increased organic traffic x6 times in 10 months for a 50,000-page e-commerce project; Promoted keywords to Google TOP-5 in 4 months with EEAT factors.

PPC, SEO Specialist at Marketing agency Pyshkin.by IT

February 1, 2017 - December 31, 2018

Set up and maintained paid advertising across Google, Yandex, Facebook, Instagram, and VK. Focused on integrated SEO and PPC campaigns.

SEO Specialist at Websfera.by Minsk

July 1, 2017 - November 30, 2018

Worked in a digital agency with 5-7 client websites. Conducted SEO audits, reports, site structure improvements; created briefs for on-page optimization; performed off-page optimization and link-building; collaborated across development, content, design, and sales; participated in client negotiations and commercial offers. Results: Increased organic traffic x5 for an e-commerce site in 7 months; 0 to 3500 users for an e-commerce site in half a year; reached TOP-10 for priority corporate keywords in 3 months.