DK

Dzmitry Kaliada

Available to hire

I have been in SEO since 2015, growing from an intern to a lead specialist and, for the last four years, a SEO team lead.

About

I have been in SEO since 2015, growing from an intern to a lead specialist and, for the last four years, a SEO team lead. I have worked on 30+ projects across e-commerce, Fintech, crypto, forex, healthcare, large-scale websites, and corporate B2B SaaS. I’m focused on delivering measurable outcomes and aligning SEO with business goals.

My strengths are analytics, strategic vision, communication and management, and content optimization with EEAT in mind. I don’t just execute SEO tasks; I pursue goals like sales, leads, organic traffic, and rankings. I follow a simple rule: understand project goals and create a clean strategy to achieve them. I believe this is the key factor that distinguishes me as a result-driven expert.

  • 11 years' experience
  • Joined April 2026

Languages

  • RussianFluent
  • EnglishFluent

Industry experience

  • Software & Internet
  • Financial Services
  • Healthcare
  • Retail
  • Professional Services

Work experience· 11 roles

SEO, GEO (AEO) Manager · PayablJun 2025 – Present · 1 yr 6 mos

Managed SEO processes for a B2B project. Built processes from scratch. Prepared GEO/AEO strategy based on website audit, including technical, content and backlinks analysis. Prepared content briefs with SEO & GEO/AEO requirements for writers. Implemented Schema.org data for articles and landing pages. Cross-functional collaboration with engineering, content and product teams. Results: Increased AI traffic by 38% in 3 months and increased Brand organic traffic by 30% in 6 months.

SEO Lead · EPAM SystemsSep 2023 – May 2025 · 1 yr 9 mos

Managed SEO team for B2B and high-loaded (500,000 users/month) B2C projects. Developed SEO roadmap and strategy to increase organic traffic, visibility and conversions. Prepared competitor analysis, technical SEO, content and indexation audits to identify growth points. Cross-functional collaboration with developers, marketing, content and product teams. Created easy-to-understand monthly reporting for stakeholders. Results: Increased organic traffic and registrations threefold in 9 months; exceeded traffic forecast expectations by two times; reduced time for on-page content optimization briefs by 30% through AI.

SEO Manager · Soft-FXApr 2020 – Jul 2023 · 3 yrs 4 mos

Led SEO activities for a B2B website. Responsible for organic traffic growth and qualified leads from US, EU, AU markets. Prepared technical SEO audits, on-page content optimization, monthly reports. Cross-functional communication with development, content, design, business development and sales teams. Executed a link-building strategy to attract high-quality backlinks.

Technical SEO Specialist · AZDS USAMay 2019 – Jul 2023 · 4 yrs 3 mos
Senior SEO Specialist · Corporation М8 MinskDec 2018 – Apr 2020 · 1 yr 5 mos
Senior SEO Specialist · Corporation М8Dec 2018 – Apr 2020 · 1 yr 5 mos
SEO Specialist · Websfera.by MinskJul 2017 – Nov 2018 · 1 yr 5 mos
SEO Specialist · Websfera.byJul 2017 – Nov 2018 · 1 yr 5 mos

Education

Bachelor's degree · Belarusian National Technical University2012 – 2017
Bachelor's degree, Civil Engineering · Belarusian National Technical University2012 – 2017

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