Hello! I’m Melissa, a Digital Content Specialist with over six years of experience in high-impact web production and three years focused on on-page SEO. I blend journalistic precision with data-driven strategies to grow organic traffic, visibility, and conversions across Google, AI platforms, and social channels. I excel at leading cross-functional teams and delivering end-to-end content and SEO programs that combine keyword research, technical audits, and UX-focused optimization. I’m passionate about turning insights into measurable growth and thrive in collaborative, results-driven environments. My experience spans content production (blogs, e-commerce, LPs, newsletters), copywriting, UX, and digital communication, with a strong track record of improving dwell time, lead generation, and keyword rankings. I’m open to remote roles and eager to continue driving digital growth for diverse projects.

Melissa Calaça Rodrigues Kretli

Hello! I’m Melissa, a Digital Content Specialist with over six years of experience in high-impact web production and three years focused on on-page SEO. I blend journalistic precision with data-driven strategies to grow organic traffic, visibility, and conversions across Google, AI platforms, and social channels. I excel at leading cross-functional teams and delivering end-to-end content and SEO programs that combine keyword research, technical audits, and UX-focused optimization. I’m passionate about turning insights into measurable growth and thrive in collaborative, results-driven environments. My experience spans content production (blogs, e-commerce, LPs, newsletters), copywriting, UX, and digital communication, with a strong track record of improving dwell time, lead generation, and keyword rankings. I’m open to remote roles and eager to continue driving digital growth for diverse projects.

Available to hire

Hello! I’m Melissa, a Digital Content Specialist with over six years of experience in high-impact web production and three years focused on on-page SEO. I blend journalistic precision with data-driven strategies to grow organic traffic, visibility, and conversions across Google, AI platforms, and social channels. I excel at leading cross-functional teams and delivering end-to-end content and SEO programs that combine keyword research, technical audits, and UX-focused optimization.

I’m passionate about turning insights into measurable growth and thrive in collaborative, results-driven environments. My experience spans content production (blogs, e-commerce, LPs, newsletters), copywriting, UX, and digital communication, with a strong track record of improving dwell time, lead generation, and keyword rankings. I’m open to remote roles and eager to continue driving digital growth for diverse projects.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

Language

Portuguese
Fluent
English
Advanced

Work Experience

Websites Analyst at Grupo Saga
May 1, 2025 - Present
Spearheaded SEO, Content Marketing, and UX strategies for a portfolio of 20 automotive websites, ensured cross-departmental alignment and brand consistency. Orchestrated the end-to-end migration of 11 websites and the launch of 2 new platforms, prioritizing UX and CRO; resulted in a 25% increase in average dwell time and a 16% boost in lead generation. Scaled organic visibility by 828% for top-10 keywords and Google AI Overviews through high-performance SEO content clusters.
SEO Supervisor at Agência L3ft
July 1, 2024 - May 31, 2025
Developed and executed comprehensive SEO and Copywriting strategies for diverse B2B and B2C clients, focusing on long-term organic growth. Managed a team of freelance writers, implementing quality control frameworks to ensure editorial excellence.Delivered a case where a strategic blog post outperformed primary commercial pages in conversion rates by 43% and achieved a 140% increase in Top-10 keyword rankings through technical audits and competitive gap analysis.
SEO Analyst & Content Writer at Agência L3ft
March 1, 2023 - July 31, 2024
Performed advanced keyword research and technical audits, identifying growth opportunities that significantly improved search engine rankings for key accounts. Designed automated data-driven reports using Looker Studio to track organic performance, ROI, and KPI progression for stakeholders.
Content Analyst at Agência Mestre
November 1, 2022 - March 31, 2023
Optimized web content for high-authority domains, aligning user intent with SEO best practices to maintain search dominance in competitive niches.
SEO Content Writer at RankrUp SEO
July 1, 2022 - October 31, 2022
Produced SEO-optimized articles and landing page copy focused on lead generation and conversion for niche market clients.

Education

Postgraduate Degree in Digital Communication Consulting at UniAraguaia
January 11, 2030 - January 1, 2021
Bachelor of Arts (B.A.) in Journalism at Federal University of Goiás (UFG)
January 11, 2030 - January 1, 2019

Qualifications

Technical SEO Mastery
January 11, 2030 - April 2, 2026
SEO for E-commerce & Next SEO
January 11, 2030 - April 2, 2026
Lead Generation & Competitive Analysis
January 11, 2030 - April 2, 2026
Blogging for Business
January 11, 2030 - April 2, 2026
Google Analytics Certification
January 11, 2030 - April 2, 2026
Web Development Foundations (HTML5 & CSS3)
January 11, 2030 - April 2, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

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