Melissa Calaça Rodrigues Kretli
Hello! I’m Melissa, a Digital Content Specialist with over six years of experience in high-impact web production and three years focused on on-page SEO.
About
Hello! I’m Melissa, a Digital Content Specialist with over six years of experience in high-impact web production and three years focused on on-page SEO. I blend journalistic precision with data-driven strategies to grow organic traffic, visibility, and conversions across Google, AI platforms, and social channels. I excel at leading cross-functional teams and delivering end-to-end content and SEO programs that combine keyword research, technical audits, and UX-focused optimization.
I’m passionate about turning insights into measurable growth and thrive in collaborative, results-driven environments. My experience spans content production (blogs, e-commerce, LPs, newsletters), copywriting, UX, and digital communication, with a strong track record of improving dwell time, lead generation, and keyword rankings. I’m open to remote roles and eager to continue driving digital growth for diverse projects.
- 4 years' experience
- Joined April 2026
Languages
- PortugueseFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Retail
- Education
More experts in Goiania, Brazil
Work experience· 5 roles
Spearheaded SEO, Content Marketing, and UX strategies for a portfolio of 20 automotive websites, ensured cross-departmental alignment and brand consistency. Orchestrated the end-to-end migration of 11 websites and the launch of 2 new platforms, prioritizing UX and CRO; resulted in a 25% increase in average dwell time and a 16% boost in lead generation. Scaled organic visibility by 828% for top-10 keywords and Google AI Overviews through high-performance SEO content clusters.
Developed and executed comprehensive SEO and Copywriting strategies for diverse B2B and B2C clients, focusing on long-term organic growth. Managed a team of freelance writers, implementing quality control frameworks to ensure editorial excellence.Delivered a case where a strategic blog post outperformed primary commercial pages in conversion rates by 43% and achieved a 140% increase in Top-10 keyword rankings through technical audits and competitive gap analysis.
Performed advanced keyword research and technical audits, identifying growth opportunities that significantly improved search engine rankings for key accounts. Designed automated data-driven reports using Looker Studio to track organic performance, ROI, and KPI progression for stakeholders.
Education
Certifications and awards· 6
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