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I'm a digital marketing professional with 10 years of experience across e-commerce, fintech, AI, and real estate. I specialize in end-to-end SEO, Google Ads, Meta Ads, and data-driven optimization to improve ROAS, traffic, and conversions. I lead cross-functional teams, manage freelancers and partners, and turn insights into tangible results, such as ROAS of 74 in the property sector and over 120% organic traffic growth in fintech. I love solving marketing challenges with analytics, automation, and AI tools.…I'm a digital marketing professional with 10 years of experience across e-commerce, fintech, AI, and real estate. I specialize in end-to-end SEO, Google Ads, Meta Ads, and data-driven optimization to improve ROAS, traffic, and conversions. I lead cross-functional teams, manage freelancers and partners, and turn insights into tangible results, such as ROAS of 74 in the property sector and over 120% organic traffic growth in fintech. I love solving marketing challenges with analytics, automation, and AI tools.

W Ali Yudin Anwar

Digital Marketer, Performance Marketer, Marketing Strategist, +4

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I'm a digital marketing professional with 10 years of experience across e-commerce, fintech, AI, and real estate. I specialize in end-to-end SEO, Google Ads, Meta Ads, and data-driven optimization to improve ROAS, traffic, and conversions. I lead cross-functional teams, manage freelancers and partners, and turn insights into tangible results, such as ROAS of 74 in the property sector and over 120% organic traffic growth in fintech. I love solving marketing challenges with analytics, automation, and AI tools.…I'm a digital marketing professional with 10 years of experience across e-commerce, fintech, AI, and real estate. I specialize in end-to-end SEO, Google Ads, Meta Ads, and data-driven optimization to improve ROAS, traffic, and conversions. I lead cross-functional teams, manage freelancers and partners, and turn insights into tangible results, such as ROAS of 74 in the property sector and over 120% organic traffic growth in fintech. I love solving marketing challenges with analytics, automation, and AI tools.

Available to hire

I’m a digital marketing professional with 10 years of experience across e-commerce, fintech, AI, and real estate. I specialize in end-to-end SEO, Google Ads, Meta Ads, and data-driven optimization to improve ROAS, traffic, and conversions.

I lead cross-functional teams, manage freelancers and partners, and turn insights into tangible results, such as ROAS of 74 in the property sector and over 120% organic traffic growth in fintech. I love solving marketing challenges with analytics, automation, and AI tools.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Digital Marketing Specialist (Freelancer) at Menara Santosa

October 1, 2023 - Present

Led freelancer teams (content writer, web developer) to implement SEO best practices, Google Ads, and Meta Ads campaigns. Improved website navigation and landing pages; delivered regular performance reports to the business owner; provided strategic digital marketing recommendations.

Senior Marketing Specialist at Assis TX Enterprise

July 1, 2025 - January 31, 2026

Led cross-department initiatives to improve website AssistX; Managed events with investors and partners; Built strategic alliances to drive leads and revenue; Produced all product marketing kits regularly.

Senior Digital Marketing Specialist at Assis TX Enterprise

February 1, 2024 - July 31, 2025

Decreased Cost per Install through Google Ads optimization; Implemented SEO strategies resulting in substantial organic traffic growth; Improved website navigation and user experience through strategic SEO and structure enhancements; Enhanced landing pages contributing to improved conversion rates.

SEO Lead at LinkAjaas

July 1, 2022 - May 31, 2023

Led SEO and ASO efforts, delivering >120% growth in organic traffic and significant cost rationalization. Improved app rating to over 4; enhanced organic store listing conversions and collaborated with performance teams to boost third-party referral store listing conversions.

SEO Lead at LinkAjaas

January 1, 2020 - June 30, 2022

Drove organic traffic growth on the website; collaborated with vendors to develop and execute SEO strategies; reviewed technical SEO issues and provided fixes; optimized website structure; proposed and improved landing pages; executed off-page optimization including link-building; collected data and generated reports on traffic and SEO metrics; stayed updated on industry trends.

SEO Manager at Bukalapak

September 1, 2017 - January 31, 2020

Led an SEO team of over 15 members responsible for onsite and offsite optimization and SEO content; drove 47% growth in organic traffic across product categories; managed technical SEO, content, and link-building efforts; coordinated with stakeholders to align SEO initiatives with business goals.

Non-Paid Channel Leader at Blanja.com

August 1, 2015 - September 30, 2017

Responsible for growing traffic, keyword ranking, and overall SEO health; led on-page and off-page optimization; built relationships with SEOs and bloggers; managed email marketing, organic social media, and reporting to leadership.

Local Business Optimizer Freelancer at Menara Santosa

November 1, 2022 - May 31, 2023

Recovered and optimized Google Business Profiles for projects; improved content on Google Business Profiles to drive local visibility.

Digital Marketing at Kios.media

August 1, 2023 - October 31, 2023

Managed live streaming for clients on TikTok, Shopee, and Tokopedia; managed social media content for clients on TikTok, Shopee, and Tokopedia.

SEO Freelancer at Aloclaír

August 1, 2020 - December 31, 2020

Developed and executed effective SEO strategies to drive organic traffic growth; reviewed technical SEO issues; optimized website structure; proposed and enhanced Landing Pages; collected data and generated reports.

Digital Marketing Specialist at Menara Santosa

October 1, 2023 - Present

Led content writer team, coordinated website development with SEO focus, executed Google Ads and Meta Ads strategies, optimized landing pages, and delivered weekly, monthly, and annual reports. Managed freelancers and provided creative recommendations from a Digital Marketing POV.

SEO Lead at LinkAja

July 1, 2022 - May 1, 2023

Directed SEO strategies and on/off-page optimization; drove organic growth and improved app store visibility; collaborated on migrating analytics tools with stakeholders.

SEO Lead at LinkAja

January 1, 2020 - June 1, 2022

Drove organic growth and optimized campaigns; managed third-party referral store listing improvements and ASO initiatives.

Non-Paid Channel Lead at Blanja.com

August 1, 2015 - September 1, 2017

Owned SEO, email marketing, and organic social channels; drove cross-channel initiatives and reported to Head of Marketing.

Digital Marketing at Kiosmuas

August 1, 2023 - October 1, 2023

Managed live streaming for clients on TikTok, Shopee, and Tokopedia; managed social media content for clients.

SEO Freelancer at Alo Clair

August 1, 2020 - December 1, 2020

Developed and executed effective SEO strategies; reviewed technical SEO and optimized site structure; created and enhanced landing pages based on business needs.