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Hello, I'm Lindsay Seligman, a digital marketing leader with 10+ years of B2C and eCommerce experience, specializing in lifecycle marketing, email and SMS strategy, segmentation and performance optimization. I have a proven track record of growing subscriber lists to over two million and increasing campaign revenue by multimillions through data-driven segmentation, A/B testing, and performance analysis. I also create engaging, SEO-friendly content and optimize cross-channel campaigns to boost engagement and conversions. In collaboration with creative, merchandising and agency partners, I manage end-to-end campaigns from strategy to execution, using tools like Monday.com to keep timelines on track and ensure alignment with stakeholders. I’m passionate about scalable automation, driving retail and wholesale growth, and delivering measurable results for ambitious brands.…Hello, I'm Lindsay Seligman, a digital marketing leader with 10+ years of B2C and eCommerce experience, specializing in lifecycle marketing, email and SMS strategy, segmentation and performance optimization. I have a proven track record of growing subscriber lists to over two million and increasing campaign revenue by multimillions through data-driven segmentation, A/B testing, and performance analysis. I also create engaging, SEO-friendly content and optimize cross-channel campaigns to boost engagement and conversions. In collaboration with creative, merchandising and agency partners, I manage end-to-end campaigns from strategy to execution, using tools like Monday.com to keep timelines on track and ensure alignment with stakeholders. I’m passionate about scalable automation, driving retail and wholesale growth, and delivering measurable results for ambitious brands.

Lindsay Seligman

Marketing Strategist, Content Strategist, Content Creator, +2

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Hello, I'm Lindsay Seligman, a digital marketing leader with 10+ years of B2C and eCommerce experience, specializing in lifecycle marketing, email and SMS strategy, segmentation and performance optimization. I have a proven track record of growing subscriber lists to over two million and increasing campaign revenue by multimillions through data-driven segmentation, A/B testing, and performance analysis. I also create engaging, SEO-friendly content and optimize cross-channel campaigns to boost engagement and conversions. In collaboration with creative, merchandising and agency partners, I manage end-to-end campaigns from strategy to execution, using tools like Monday.com to keep timelines on track and ensure alignment with stakeholders. I’m passionate about scalable automation, driving retail and wholesale growth, and delivering measurable results for ambitious brands.…Hello, I'm Lindsay Seligman, a digital marketing leader with 10+ years of B2C and eCommerce experience, specializing in lifecycle marketing, email and SMS strategy, segmentation and performance optimization. I have a proven track record of growing subscriber lists to over two million and increasing campaign revenue by multimillions through data-driven segmentation, A/B testing, and performance analysis. I also create engaging, SEO-friendly content and optimize cross-channel campaigns to boost engagement and conversions. In collaboration with creative, merchandising and agency partners, I manage end-to-end campaigns from strategy to execution, using tools like Monday.com to keep timelines on track and ensure alignment with stakeholders. I’m passionate about scalable automation, driving retail and wholesale growth, and delivering measurable results for ambitious brands.

Available to hire

Hello, I’m Lindsay Seligman, a digital marketing leader with 10+ years of B2C and eCommerce experience, specializing in lifecycle marketing, email and SMS strategy, segmentation and performance optimization. I have a proven track record of growing subscriber lists to over two million and increasing campaign revenue by multimillions through data-driven segmentation, A/B testing, and performance analysis. I also create engaging, SEO-friendly content and optimize cross-channel campaigns to boost engagement and conversions.

In collaboration with creative, merchandising and agency partners, I manage end-to-end campaigns from strategy to execution, using tools like Monday.com to keep timelines on track and ensure alignment with stakeholders. I’m passionate about scalable automation, driving retail and wholesale growth, and delivering measurable results for ambitious brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Manager at The Custom Chef

January 1, 2025 - Present

Scaled early-stage eCommerce revenue to $30K+ within months of launch of email program. Brief agency partners with creative direction on promotional campaigns for the month ahead. Manage timelines for multiple promotional campaigns via Monday.com. Manage paid media budgets with agency across Google and Meta, increasing ROAS by 4x. Grew active subscriber list to 10,000+ within six months through strategic marketing automation lifecycle email flows. Oversee external retail partnerships and Amazon program with agency partners to scale brand credibility.

Email Marketing Manager at Jewlr

January 1, 2022 - January 1, 2025

Managed end-to-end Email and SMS marketing program from strategy and briefing through execution and weekly performance reporting. Collaborated with creative, merchandising and digital marketing teams on a weekly basis. Grew email subscriber base to 2 million through testing and content initiatives. Drove $4M in campaign revenue through promotional and automated lifecycle programs. Generated $8M in journey revenue via segmentation and optimization. Built SMS program, generating $5M annually. Revamped high-converting journeys with creative teams to boost YOY revenue.

Marketing Specialist at Deloitte

January 1, 2021 - January 1, 2022

Planned and executed campaigns across email, web, and social media. Partnered with marketing teams and agencies to deliver campaigns. Managed optimization and testing across digital channels.

Customer Base Lifecycle Specialist at Reliance Home Comfort

January 1, 2018 - January 1, 2021

Managed corporate marketing calendar for key product launches and legal disclaimers. Collaborated with internal marketing team to drive profitable customer behavior through promotional campaigns. Improved customer relationships to increase lead generation and conversion rates YoY.

Digital Content Marketing Specialist at Sears Canada

January 1, 2017 - January 1, 2017

Managed social media presence on multiple platforms, creating engaging content and implementing social strategy. Developed relationships with influencers and social media partners to enhance brand visibility. Planned and executed successful social media campaigns and contests, tracking and measuring their impact.