I'm a freelance Content Creator & Social Media Manager with proven experience in content creation and social media management, and I'm passionate about digital storytelling and social media engagement. I specialise in developing and producing engaging video content tailored for various social media platforms, planning and scheduling posts to maintain an active online presence, and monitoring social media trends to maximise reach and engagement. I’m proficient in video editing software and social media management tools, with a strong understanding of current social media trends and best practices. I work well independently in hybrid settings and am willing to travel within the Bristol area for on-site shoots or events.

Hooriya Farzeen

I'm a freelance Content Creator & Social Media Manager with proven experience in content creation and social media management, and I'm passionate about digital storytelling and social media engagement. I specialise in developing and producing engaging video content tailored for various social media platforms, planning and scheduling posts to maintain an active online presence, and monitoring social media trends to maximise reach and engagement. I’m proficient in video editing software and social media management tools, with a strong understanding of current social media trends and best practices. I work well independently in hybrid settings and am willing to travel within the Bristol area for on-site shoots or events.

Available to hire

I’m a freelance Content Creator & Social Media Manager with proven experience in content creation and social media management, and I’m passionate about digital storytelling and social media engagement.

I specialise in developing and producing engaging video content tailored for various social media platforms, planning and scheduling posts to maintain an active online presence, and monitoring social media trends to maximise reach and engagement. I’m proficient in video editing software and social media management tools, with a strong understanding of current social media trends and best practices. I work well independently in hybrid settings and am willing to travel within the Bristol area for on-site shoots or events.

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Language

English
Fluent

Work Experience

Freelance Content Creator & Social Media Manager at Media Roar
July 1, 2024 - Present
Develop and produce engaging video content for social media platforms (Instagram Reels, TikTok, YouTube Shorts, Facebook) for consumer brand clients. Plan, schedule, and publish posts using Meta Business Suite to maintain an active and consistent online presence. Monitor social media trends and adapt content strategies to maximise reach and engagement. Analyse performance metrics using Google Analytics and native insights; provide regular reports on content effectiveness. Respond to audience interactions and foster a positive community environment. Collaborate with internal teams to align content with brand messaging and campaign objectives. Work independently in hybrid setting; travel for on-site shoots and events as required.
Marketing & Brand Experience Assistant at JD Sports & Fashion PLC
October 1, 2023 - June 1, 2024
Supported retail marketing and in-store campaign execution, aligning brand messaging across physical and digital touchpoints – building practical expertise in omnichannel brand consistency. Monitored customer behaviour and purchasing patterns during peak trading periods, providing insights to store management. Maintained accurate point-of-sale transactions and customer records, developing rigorous attention to detail and data integrity. Collaborated with store teams to execute promotional displays and product launches. Communicated brand values and product features to diverse customer profiles, honing ability to tailor messaging for different audience segments. Operated efficiently under pressure in a fast-paced retail environment.
SEO Content Writer & Editor (Organic Growth Specialist) at Avija Digital
April 1, 2022 - January 1, 2023
Researched and wrote SEO-optimised digital content, supporting organic search visibility and brand authority. Conducted keyword research using Ahrefs to inform content calendars and editorial strategy. Implemented on-page SEO best practices including meta descriptions, header structuring, internal linking, and image alt text. Collaborated with marketing and creative teams to ensure consistent brand tone and messaging across all digital platforms. Managed content uploads and editorial workflows using WordPress. Performed regular content audits, identifying opportunities to refresh underperforming content. Supported link-building initiatives by crafting guest post content.
Media & Social Media Marketing Specialist at Avija Digital
January 1, 2023 - August 1, 2023
Planned and executed integrated digital marketing campaigns across organic social media (Instagram, Facebook, LinkedIn) and acquisition channels. Developed detailed creative briefs for video and static assets, collaborating with internal design and copy teams. Managed end-to-end social media content calendars, scheduling posts and monitoring real-time engagement. Analyzed content performance using native platform insights and Google Analytics. Implemented data-driven content adjustments that increased LinkedIn engagement by 35% within four months. Briefed and liaised with external media partners and aggregators to ensure messaging accuracy and visual consistency. Produced weekly and monthly performance reports with actionable recommendations. Maintained brand governance across all published content, reducing inconsistencies.
Digital Content Creator & Video Editor at UCP TV (YouTube Channel)
January 1, 2021 - January 1, 2023
Produced end-to-end video content for a YouTube channel, managing pre-production, filming, and post-production editing. Edited long-form (10–20 min) and short-form (under 60 sec) videos using Adobe Premiere Pro and CapCut. Collaborated with on-air presenters to align content with channel branding and audience preferences. Operated camera setups, framed shots, and managed lighting during studio and location shoots. Monitored content performance metrics (views, watch time, audience drop-off) and adjusted editing style accordingly. Adhered to strict publishing schedules, delivering finished videos weekly. Contributed ideas for episode formats and thumbnail designs based on trending topics.

Education

MSc Digital Marketing at University of Huddersfield
September 1, 2023 - September 1, 2024
BSc Media & Communication Studies at University of Central Punjab
March 1, 2019 - March 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment