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I'm a results-driven SEO and analytics professional with a track record of leading large-scale campaigns and optimizing site structure, crawlability, and tagging to improve search visibility. I thrive on data-driven CRO, cross-functional collaboration, and staying ahead of AI-powered search trends to boost performance. With strong skills in Java, JavaScript, HTML/CSS, SQL, GA4, GTM, and industry-standard SEO tools, I translate complex data into actionable improvements that drive traffic, engagement, and revenue.…I'm a results-driven SEO and analytics professional with a track record of leading large-scale campaigns and optimizing site structure, crawlability, and tagging to improve search visibility. I thrive on data-driven CRO, cross-functional collaboration, and staying ahead of AI-powered search trends to boost performance. With strong skills in Java, JavaScript, HTML/CSS, SQL, GA4, GTM, and industry-standard SEO tools, I translate complex data into actionable improvements that drive traffic, engagement, and revenue.

Joseph Lambert

SEO Expert, Digital Marketer, Data Analyst, +2

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I'm a results-driven SEO and analytics professional with a track record of leading large-scale campaigns and optimizing site structure, crawlability, and tagging to improve search visibility. I thrive on data-driven CRO, cross-functional collaboration, and staying ahead of AI-powered search trends to boost performance. With strong skills in Java, JavaScript, HTML/CSS, SQL, GA4, GTM, and industry-standard SEO tools, I translate complex data into actionable improvements that drive traffic, engagement, and revenue.…I'm a results-driven SEO and analytics professional with a track record of leading large-scale campaigns and optimizing site structure, crawlability, and tagging to improve search visibility. I thrive on data-driven CRO, cross-functional collaboration, and staying ahead of AI-powered search trends to boost performance. With strong skills in Java, JavaScript, HTML/CSS, SQL, GA4, GTM, and industry-standard SEO tools, I translate complex data into actionable improvements that drive traffic, engagement, and revenue.

Available to hire

I’m a results-driven SEO and analytics professional with a track record of leading large-scale campaigns and optimizing site structure, crawlability, and tagging to improve search visibility. I thrive on data-driven CRO, cross-functional collaboration, and staying ahead of AI-powered search trends to boost performance.

With strong skills in Java, JavaScript, HTML/CSS, SQL, GA4, GTM, and industry-standard SEO tools, I translate complex data into actionable improvements that drive traffic, engagement, and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

SEO & Analytics Manager at GAP SEO

October 1, 2025 - Present

Led trafficking of 100+ digital campaigns in Google Campaign Manager 360, configuring placements, creative rotations, and flight schedules to ensure accurate delivery across site-direct and programmatic inventory. Directed technical SEO improvements to site architecture, crawlability, and tagging frameworks to support indexing and boost visibility. Performed comprehensive site audits with Screaming Frog and Google Search Console, identifying crawl/indexing issues and reducing errors by approximately 18%. Supported CRO via testing frameworks and performance analysis. Researched AI-powered search environments and Claude Terminal integration for improved visibility in emerging search results. Designed scalable tagging infrastructure with Google Tag Manager to improve campaign execution and measurement, and improved asset library organization and trafficking procedures, cutting workflow times by 9%.

Customer Analyst at AmSafe

June 1, 2025 - October 1, 2025

Managed operations across 200+ client accounts to ensure accurate documentation and fulfillment of contractual obligations. Coordinated with international teams to ensure accurate order processing while maintaining an error rate below 1.3%. Utilized data analysis and documentation processes to maintain accuracy in high-volume, deadline-driven environments.

SEO Manager (Project-Based Engagement) at Valley Digital Marketing Campaign

November 1, 2022 - January 1, 2025

Conducted keyword and performance analysis to align campaigns with high-value search queries, lifting weekly sales by 16%. Applied CRO principles to optimize and trim bloat from client landing pages, boosting engagement by 17%. Structured UTM tracking and conversion event mapping to ensure clean reporting in GA4.

Digital Operations Manager at BJL VENTURES

January 1, 2021 - June 1, 2025

Implemented and managed Google Tag Manager tracking infrastructure, deploying conversion tags and event tracking for paid media campaigns. Optimized GA4 reporting to improve traffic insights and online ordering revenue. Led CRO initiatives by analyzing funnel performance and refining landing page experiences, increasing promotional effectiveness by 37%. Collaborated with marketing and technical teams to ensure accurate campaign tracking, reporting, and KPI alignment.