Available to hire
A creative and adaptable digital media professional with 4+ years of practical experience in short video production and new media operations. I am skilled in identifying trends, crafting impactful scripts, and using a range of editing tools to produce engaging, audience-focused content.
With a strong background in broadcasting and a master’s in digital education, I bring both storytelling and strategic thinking to content creation. Collaborative, detail-oriented, and driven by curiosity and innovation.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Content Marketer at Mesoo Content Marketing
July 1, 2025 - February 28, 2026Managed and operated two TikTok accounts simultaneously; collaborated with influencers to plan, film, and edit promotional content, ensuring consistent, high-quality short-form video output and strong audience engagement. Scaled one account from 13,200 to nearly 15,000 followers and another from 12,000 to 14,300 followers, delivering 3–4 high-performing videos per month per account with peak view reach of 577K. Drove content-led e-commerce performance, generating average monthly GMV of ~£40K on one account and ~£30K on the other, boosting brand visibility and sales.
Live Host at JLY Luggage
July 1, 2025 - PresentDemonstrated strong audience engagement during TikTok live streams through fluent English, real-time interaction, and effective conversational techniques. Marketed luggage products by clearly explaining key features and benefits, recommending suitable options based on customer needs rather than aggressive sales tactics. Achieved up to £200–£300 GMV per live session while maintaining on-camera presence and independently managing live-stream equipment and technical setup.
Retail Volunteer at Oxford Fashion Retail
February 1, 2025 - April 30, 2025Assisted in store operations, including merchandising and inventory management, while gaining insights into fashion trends and consumer behavior. Provided customer service by offering styling advice and product recommendations. Developed strong communication skills through customer interactions and styling advice. Supported promotional activities and in-store events. Learned visual merchandising, social media marketing, and improved teamwork and collaboration in a fast-paced retail environment.
Independent Content Creator at Self-initiated Project
August 1, 2021 - PresentCreated and managed personal short video channels focused on educational and lifestyle content. Produced over 100 videos, each averaging 10k views; the top video reached over 200k views. Developed strong skills in scripting, editing, and analyzing audience engagement data.
New Media Operations at Gansu Dadi Source Trading Co., LTD
December 1, 2023 - March 31, 2024Produced short-form videos and marketing copy to support product promotion and brand visibility across digital channels. Contributed to online sales and content performance by applying digital storytelling techniques and clearly communicating product features.
Video Editor Intern at Chengdu Senior Culture and Art Co., Ltd
July 1, 2021 - October 31, 2022Edited promotional and narrative videos with attention to transitions, effects, and visual consistency. Collaborated with production teams to deliver polished, on-brand content. Strengthened post-production workflows and storytelling quality.
Bilibili Online Intern at Bilibili
August 1, 2022 - December 31, 2022Supported content creator recruitment by researching and identifying potential influencers. Assisted with outreach and onboarding processes to grow the platform’s creator base. Gained insights into talent trends and influencer partnership strategies.
Operations Intern at Knowledge Campus, NetEase
December 1, 2022 - February 28, 2023Shot, edited, and published recruitment-related videos to enhance student engagement. Collaborated with campus teams to attract new participants and ambassadors. Ranked Top 3 in platform engagement; selected as Campus Ambassador.
Team Leader at Video Department, All-media Center, SWPU
November 1, 2020 - December 31, 2021Responsible for planning, shooting and releasing short videos for the university’s official website and TikTok account.
Officer at New Media Department, SWPU Admissions and Employment Office
October 1, 2020 - October 31, 2021Responsible for planning, shooting and releasing short videos for college student admissions and employment.
Script Writer & Director at Your Name, The Paradox of Time, Dumb Cow
September 1, 2020 - May 31, 2024Film project involving writing and directing for student works such as Your Name, The Paradox of Time, and Dumb Cow.
Content Marketing Specialist at Mesoo
July 1, 2025 - February 1, 2026Managed and operated two TikTok accounts simultaneously, collaborating with influencers to plan, film, and edit promotional content; ensured consistent, high-quality short-form video output and strong audience engagement. Scaled one account from 13,200 to ~15,000 followers and another from 12,000 to ~14,300 followers, delivering 3–4 high-performing videos per month per account with peak views reaching 577K. Drove content-led e-commerce performance, generating an average monthly GMV of ~£40K on one account and ~£30K on the other, significantly boosting brand visibility and sales conversion.
Retail Volunteer at Oxford Fashion
February 1, 2025 - April 1, 2025Assisted in store operations, including merchandising and inventory management, while gaining insights into fashion trends and consumer behavior. Provided customer service by offering styling advice and product recommendations. Developed strong communication skills through customer interactions and styling advice. Supported promotional activities and in-store events. Learned visual merchandising, social media marketing, and improved teamwork and collaboration in a fast-paced retail environment.
Content Creator at Independent (Self-initiated Project)
August 1, 2021 - PresentCreated and managed personal short video channels focused on educational and lifestyle content. Produced over 100 videos, each averaging 10k views; the top video reached over 200k views. Developed strong skills in scripting, editing, and analyzing audience engagement data.
Video Editor Intern at Chengdu Senate Culture and Art Co., LTD
July 1, 2021 - October 1, 2022Edited promotional and narrative videos with attention to transitions, effects, and visual consistency. Collaborated with production teams to deliver polished, on-brand content. Strengthened post-production workflows and storytelling quality.
Online Intern at Bilibili
August 1, 2022 - December 1, 2022Supported content creator recruitment by researching and identifying potential influencers. Assisted with outreach and onboarding processes to grow the platform's creator base. Gained insight into talent trends and influencer partnership strategies.
Officer at New Media Department, Admissions and Employment Office, SWPU
October 1, 2020 - October 1, 2021Responsible for planning, shooting and releasing short videos for the admissions and employment of the college students.
Screenwriter & Director at Project on Film Writing and Directing
September 1, 2020 - May 1, 2024Wrote scripts and directed works including Your Name, The Paradox of Time, and Dumb Cow.
Education
Bachelor of Radio and Television Programming at Southwest Petroleum University
September 1, 2020 - June 30, 2024Master of Digital Technologies, Communication and Education at University of Manchester
September 1, 2024 - September 1, 2025Bachelor of Radio and Television Programming at Southwest Petroleum University (SWPU)
September 1, 2020 - June 1, 2024Master of Digital Technologies, Communication and Education at University of Manchester
September 1, 2024 - September 1, 2025Qualifications
Driving Licence C2
January 11, 2030 - April 2, 2026Driving license C2
January 11, 2030 - April 2, 2026Industry Experience
Media & Entertainment, Education, Retail, Software & Internet, Professional Services, Government, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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