I’m a digital marketing professional focused on email marketing, lifecycle campaigns, and cross-channel growth. I partner with product and sales teams to design engaging campaigns that drive measurable results, from initial lead capture to lifecycle nurture and revenue impact. I’m passionate about building scalable processes, migrating systems, and translating data into insights that fuel ongoing growth. Lovingly collaborative, I enjoy simplifying complex campaigns into clear, repeatable workflows, continuously testing and optimizing messaging, timing, and creative to improve engagement and conversions.

Zenah Fried

I’m a digital marketing professional focused on email marketing, lifecycle campaigns, and cross-channel growth. I partner with product and sales teams to design engaging campaigns that drive measurable results, from initial lead capture to lifecycle nurture and revenue impact. I’m passionate about building scalable processes, migrating systems, and translating data into insights that fuel ongoing growth. Lovingly collaborative, I enjoy simplifying complex campaigns into clear, repeatable workflows, continuously testing and optimizing messaging, timing, and creative to improve engagement and conversions.

Available to hire

I’m a digital marketing professional focused on email marketing, lifecycle campaigns, and cross-channel growth. I partner with product and sales teams to design engaging campaigns that drive measurable results, from initial lead capture to lifecycle nurture and revenue impact. I’m passionate about building scalable processes, migrating systems, and translating data into insights that fuel ongoing growth.

Lovingly collaborative, I enjoy simplifying complex campaigns into clear, repeatable workflows, continuously testing and optimizing messaging, timing, and creative to improve engagement and conversions.

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Language

English
Fluent

Work Experience

Digital Marketing Specialist at A CV Auctions (ACV MAX, ClearCar, ACV Capital)
July 1, 2023 - Present
Built and executed digital marketing campaigns that welcomed new leads, nurtured existing prospects, and strengthened ongoing customer engagement across Simon Data, Pardot, and HubSpot. Sent nearly 18 million emails to dealers in one year, more than doubling the prior year’s volume, while increasing open and click-through rates. Partnered across ACV MAX, ClearCar, and ACV Capital to support cross-sell initiatives and deliver coordinated multi-product content to dealers and enterprise customers. Led the organization-wide transition end-to-end from Pardot to HubSpot, migrating landing pages and marketing assets for thousands of internal users with minimal disruption. Synced thousands of dealer and contact records in HubSpot and rebuilt lifecycle journeys and audience segments to maintain campaign functionality and engagement. Edited and built responsive emails using HTML and drag-and-drop editors in Simon Data, HubSpot, and Pardot, and executed A/B tests across content, creative, timin
Email Marketing Specialist at Coding Dojo
January 1, 2021 - July 1, 2023
Managed the execution of digital marketing campaigns in partnership with the marketing team. Created and deployed engaging email campaigns in HubSpot, following best practices for design, testing, and delivery. Analyzed performance data and key metrics to evaluate results and inform optimization strategies. Developed targeted audience segments based on a range of behavioral and demographic criteria for digital campaigns. Produced clear, data-driven performance reports highlighting email metrics and actionable insights for stakeholders. Conducted A/B testing to improve messaging and campaign performance, applying insights to support ongoing growth.
Email Marketing Coordinator at Neighbors.com / 55places.com
November 1, 2018 - January 1, 2021
Developed weekly newsletters and promotional campaigns across multiple audience segments to increase inbound leads and engagement in HubSpot. Partnered with designers and content writers to create high-engagement email templates and user-friendly landing pages. Built and launched automated email journeys supporting lifecycle marketing campaigns in HubSpot. Presented campaign ideas and collaborated with cross-functional teams to optimize performance and drive key marketing metrics. Ensured all email communications followed industry best practices while maintaining brand consistency and guidelines.

Education

Bachelor of Science in Marketing at Illinois State University
January 11, 2030 - April 2, 2026

Qualifications

HubSpot Certification (Expert)
January 11, 2030 - April 2, 2026
HubSpot Inbound Certification
January 11, 2030 - April 2, 2026

Industry Experience

Software & Internet, Professional Services, Retail