Co-Founder / Producer at 2HWC

Directed social storytelling for Miguel’s CAOS album release — coordinated live coverage, VIP interviews, and fan-driven content that reached 2M+ organic impressions across platforms. Built a network of fan pages achieving 45% month-over-month engagement growth and driving consistent narrative alignment with official campaigns. Produced influencer and community storytelling campaigns for Kanha, including “Do What You Love” and “10 Years of Bliss,” increasing UGC participation by 70% and strengthening brand authenticity. Led RAD Intel’s content strategy revamp, developing cross-platform influencer outreach that expanded the creator network to 10K+ globally. Oversaw end-to-end production from concept through delivery — scripting, editing, analytics, and partnerships — while ensuring cultural relevance and compliance across platforms.

Freelance Social Media Strategist at Curioso

Designed curiosity-driven short-form storytelling for TikTok, YouTube Shorts, and Instagram Reels, focusing on topics that inspire wonder and discovery (“Octopus vs AI,” “Animals That Survive in Space”). Increased average watch time by 75% and achieved 100K+ monthly views by combining narrative hooks, trend alignment, and educational scripting. Built the brand’s editorial identity around curiosity and inclusivity, ensuring content remained engaging, fact-driven, and globally relatable. Developed content calendar systems and creative pipelines to scale production efficiently while maintaining voice consistency.

Brand Content Strategist Manager at TeamPeople @ Intel

Scaled Intel’s TikTok community from 8K → 100K in 8 months through storytelling that humanized innovation and community. Produced viral branded content (18+ videos > 250K views; top 12M) blending culture, tech, and humor. Collaborated with TikTok, Lenovo, HP, and Microsoft partners to develop cross-channel storytelling assets.