I am a Digital Marketing Specialist with 8+ years of experience managing end-to-end campaigns across Google Ads and social platforms. I am bilingual in English and French, highly autonomous, and focused on delivering measurable results. I excel in data-driven optimization, performance tracking, and collaborating with clients to tailor strategies that improve visibility, traffic, and conversions.

Cynthia Blin

I am a Digital Marketing Specialist with 8+ years of experience managing end-to-end campaigns across Google Ads and social platforms. I am bilingual in English and French, highly autonomous, and focused on delivering measurable results. I excel in data-driven optimization, performance tracking, and collaborating with clients to tailor strategies that improve visibility, traffic, and conversions.

Available to hire

I am a Digital Marketing Specialist with 8+ years of experience managing end-to-end campaigns across Google Ads and social platforms. I am bilingual in English and French, highly autonomous, and focused on delivering measurable results.

I excel in data-driven optimization, performance tracking, and collaborating with clients to tailor strategies that improve visibility, traffic, and conversions.

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Language

English
Fluent
French
Fluent

Work Experience

Digital Marketing Specialist at GWS Technologies Ltd / Universal Media Ltd
November 1, 2019 - January 1, 2026
Managed end-to-end digital marketing campaigns independently, from setup to optimization and reporting. Planned and executed Google Ads and social media campaigns to drive traffic, leads, and conversions. Optimized campaign performance using data-driven insights to improve CTR, CPC, and ROI. Analyzed campaign results using Google Analytics (GA4) and provided actionable recommendations. Collaborated with clients to understand objectives and deliver tailored marketing strategies. Managed multiple projects simultaneously while meeting deadlines and performance targets. Implemented audience targeting strategies to improve engagement and campaign effectiveness.
SEM Coordinator at Linkeo Web Agency
January 1, 2013 - November 1, 2019
Supported the execution and optimization of PPC campaigns across multiple client accounts. Conducted keyword research and assisted in campaign setup and structure. Monitored campaign performance and identified opportunities for improvement. Contributed to digital strategy development and campaign planning. Communicated performance insights and recommendations to clients.

Education

Diploma in Digital Marketing at Regent Business School
January 1, 2024 - April 3, 2026
Certified Digital Marketing Professional at Digital Marketing Institute
January 1, 2019 - April 3, 2026

Qualifications

Google Ads Search Certification
January 11, 2030 - April 3, 2026
Google Ads Display Certification
January 11, 2030 - April 3, 2026
Certified Digital Marketing Professional
January 1, 2019 - April 3, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Other

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