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Hi, I’m Brenda Rodriguez, a results-driven marketing strategist and storyteller with a strong background in market research, data analysis, and strategic communication for B2B industrial audiences. I excel at turning quantitative and qualitative insights into actions that resonate with stakeholders and drive measurable business value. I’ve led multidisciplinary initiatives to strengthen brand messaging, acquire high-value prospects, and improve client experience. From designing go-to-market strategies and positioning to coordinating cross-functional efforts that boosted revenue and conversion, I’m motivated by creative collaboration, data-driven decision making, and delivering tangible impact for clients.…Hi, I’m Brenda Rodriguez, a results-driven marketing strategist and storyteller with a strong background in market research, data analysis, and strategic communication for B2B industrial audiences. I excel at turning quantitative and qualitative insights into actions that resonate with stakeholders and drive measurable business value. I’ve led multidisciplinary initiatives to strengthen brand messaging, acquire high-value prospects, and improve client experience. From designing go-to-market strategies and positioning to coordinating cross-functional efforts that boosted revenue and conversion, I’m motivated by creative collaboration, data-driven decision making, and delivering tangible impact for clients.

Brenda Rodriguez

Marketing Strategist, Growth Marketer, Data Analyst, +3

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Hi, I’m Brenda Rodriguez, a results-driven marketing strategist and storyteller with a strong background in market research, data analysis, and strategic communication for B2B industrial audiences. I excel at turning quantitative and qualitative insights into actions that resonate with stakeholders and drive measurable business value. I’ve led multidisciplinary initiatives to strengthen brand messaging, acquire high-value prospects, and improve client experience. From designing go-to-market strategies and positioning to coordinating cross-functional efforts that boosted revenue and conversion, I’m motivated by creative collaboration, data-driven decision making, and delivering tangible impact for clients.…Hi, I’m Brenda Rodriguez, a results-driven marketing strategist and storyteller with a strong background in market research, data analysis, and strategic communication for B2B industrial audiences. I excel at turning quantitative and qualitative insights into actions that resonate with stakeholders and drive measurable business value. I’ve led multidisciplinary initiatives to strengthen brand messaging, acquire high-value prospects, and improve client experience. From designing go-to-market strategies and positioning to coordinating cross-functional efforts that boosted revenue and conversion, I’m motivated by creative collaboration, data-driven decision making, and delivering tangible impact for clients.

Available to hire

Hi, I’m Brenda Rodriguez, a results-driven marketing strategist and storyteller with a strong background in market research, data analysis, and strategic communication for B2B industrial audiences. I excel at turning quantitative and qualitative insights into actions that resonate with stakeholders and drive measurable business value.

I’ve led multidisciplinary initiatives to strengthen brand messaging, acquire high-value prospects, and improve client experience. From designing go-to-market strategies and positioning to coordinating cross-functional efforts that boosted revenue and conversion, I’m motivated by creative collaboration, data-driven decision making, and delivering tangible impact for clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

French

Advanced

German

Intermediate

Work Experience

Coordinadora de Área Comercial y Administrativa at HelioMex

January 1, 2024 - Present

Coordino la estrategia y operaciones del área comercial y administrativa, gestionando procesos de ventas, coordinación entre departamentos y seguimiento de leads para impulsar el crecimiento. Lideré proyectos de implementación de nuevos procesos, mejorando la eficiencia y la colaboración entre equipos.

Marketing Strategy Coordinator at ABEDINÁMICA

January 1, 2022 - January 1, 2023

Coordiné la estrategia de mercadeo y la planificación comercial para impulsar el crecimiento, incluyendo investigación de mercado, branding y generación de leads; trabajé con equipos multifuncionales para alinear mensajes y canales.

Market Research Consultant at PHADHESIVOS

January 1, 2021 - January 1, 2022

Consultora en investigación de mercados, analítica de datos y diseño de estrategias comerciales; desarrollo de storytelling y generación de leads, con implementación de herramientas como Python, SQL y Looker Studio para generar insights y guiar campañas.

Consultant in Market Research at Phadhesivos

January 1, 2021 - December 31, 2022

Consulted on market research, data analysis, and design of commercial strategies; translated insights into actionable business recommendations; supported development of marketing and sales strategies.

Commercial Strategy Coordinator at Abedinamica

January 1, 2022 - December 31, 2023

Defined communication strategy, messaging and channel selection to attract high-value prospects; led marketing and sales efforts to improve client experience and conversion; redesigned product and brand value communication; generated executive-level reports to inform decisions.

Commercial Area Coordinator at Helio Mex

January 1, 2024 - Present

Coordinate the commercial area, align marketing and sales, manage cross-functional collaboration, and drive go-to-market initiatives with a focus on international industrial clients.