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I'm Afsha W Alele, a data-driven senior SEO professional with over 13 years of experience coordinating SEO activities for a diverse range of clients. I excel at end-to-end SEO campaigns—from ideation and strategic planning to execution and optimization—and I pride myself on delivering high online visibility, strong brand positioning, and meaningful lead generation across US, Canada, UK, the Middle East and APAC. I lead cross-functional teams, mentor junior staff, and translate data-driven insights into practical recommendations that drive measurable ROI. I'm known for building strong client relationships, clear communication, and a results-driven approach that earns client testimonials and sustained partnerships.…I'm Afsha W Alele, a data-driven senior SEO professional with over 13 years of experience coordinating SEO activities for a diverse range of clients. I excel at end-to-end SEO campaigns—from ideation and strategic planning to execution and optimization—and I pride myself on delivering high online visibility, strong brand positioning, and meaningful lead generation across US, Canada, UK, the Middle East and APAC. I lead cross-functional teams, mentor junior staff, and translate data-driven insights into practical recommendations that drive measurable ROI. I'm known for building strong client relationships, clear communication, and a results-driven approach that earns client testimonials and sustained partnerships.

Afsha W Alele

SEO Expert, Digital Marketer, Marketing Strategist, +2

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I'm Afsha W Alele, a data-driven senior SEO professional with over 13 years of experience coordinating SEO activities for a diverse range of clients. I excel at end-to-end SEO campaigns—from ideation and strategic planning to execution and optimization—and I pride myself on delivering high online visibility, strong brand positioning, and meaningful lead generation across US, Canada, UK, the Middle East and APAC. I lead cross-functional teams, mentor junior staff, and translate data-driven insights into practical recommendations that drive measurable ROI. I'm known for building strong client relationships, clear communication, and a results-driven approach that earns client testimonials and sustained partnerships.…I'm Afsha W Alele, a data-driven senior SEO professional with over 13 years of experience coordinating SEO activities for a diverse range of clients. I excel at end-to-end SEO campaigns—from ideation and strategic planning to execution and optimization—and I pride myself on delivering high online visibility, strong brand positioning, and meaningful lead generation across US, Canada, UK, the Middle East and APAC. I lead cross-functional teams, mentor junior staff, and translate data-driven insights into practical recommendations that drive measurable ROI. I'm known for building strong client relationships, clear communication, and a results-driven approach that earns client testimonials and sustained partnerships.

Available to hire

I’m Afsha W Alele, a data-driven senior SEO professional with over 13 years of experience coordinating SEO activities for a diverse range of clients. I excel at end-to-end SEO campaigns—from ideation and strategic planning to execution and optimization—and I pride myself on delivering high online visibility, strong brand positioning, and meaningful lead generation across US, Canada, UK, the Middle East and APAC.

I lead cross-functional teams, mentor junior staff, and translate data-driven insights into practical recommendations that drive measurable ROI. I’m known for building strong client relationships, clear communication, and a results-driven approach that earns client testimonials and sustained partnerships.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior SEO Specialist at DIT Web Solutions

July 1, 2024 - Present

Developing and managing SEO strategy for several clients across industries & markets; managing 2 account managers and leading marketing efforts with end-to-end solutions to ensure overall client satisfaction; conducting training sessions on advanced SEO topics to train and develop junior team members; spearhead SEO solutions/strategies in new business development and pitches.

SEO Consultant at Rank My Business

January 1, 2024 - June 1, 2024

Identifying potential clients to reach out to for new business opportunities; providing consultation and spearheading SEO solutions to clients; conducting extensive SEO audits and identifying gaps to help clients achieve their broad business/marketing objectives.

SEO Team Lead at Assembly Global

February 1, 2022 - December 1, 2023

Managing a team of 10 SEO professionals: managers, senior executives & executives; spearhead SEO solutions/strategies in new business development and pitches; provide consultation and strategy development on SEO projects, oversee the end-to-end process of SEO campaigns; use data-driven insights to guide and generate actionable SEO recommendations; work with the performance marketing team to develop integrated cross-channel digital approaches and opportunities; focus on helping clients achieve their broad business/marketing objectives; develop SEO best practices, update processes, conduct workshops and trainings for clients.

Associate Director – SEO at Reprise Digital (IPG Mediabrands)

August 1, 2019 - Present

Developing and recommending effective SEO solutions to meet the client’s business goals; provide consultation and strategy development on SEO projects, oversee the end-to-end process of SEO campaigns; focus on driving performance growth of the client’s website and search real estate; use data-driven insights to guide and generate actionable SEO recommendations; work with the performance marketing team to develop integrated cross-channel digital approaches and opportunities; spearhead SEO solutions/strategies in new business development and pitches; provide clear communications to both internal stakeholders and clients, managing expectations throughout SEO projects; calculate and communicate ROI behind SEO projects and demonstrate the value of SEO through insights and strategic rationale; develop SEO best practices, bespoke workflows, workshops and drive innovations for both internal stakeholders and clients; manage, train and mentor internal stakeholders in SEO, helping to develop

Senior Account Manager - SEO at Bruce Clay Middle East

March 1, 2018 - July 1, 2019

Successfully developing and managing SEO strategy for several clients across industries & markets; managing 2 account managers and leading marketing efforts with end-to-end solutions to ensure overall client satisfaction; conducting training sessions on advanced SEO topics to train and develop junior team members; value-adding to the business by inspiring client confidence and building enduring client relationships; managing process guidelines, deciding on team KRAs and the targets to be achieved on a monthly basis; working on new business pitches and pro-actively identifying potential clients to reach out to for new business opportunities.

Associate Group Head – SEO

April 1, 2016 - March 1, 2018

Led SEO strategy and client delivery; managed teams and KPIs to drive SEO performance across portfolios.

Assistant Account Manager – SEO

September 1, 2014 - March 1, 2016

Supported client SEO initiatives, coordination with cross-functional teams, and performance reporting.

SEO at Puretech Digital

July 1, 2013 - September 1, 2014

Campaigns, client servicing, and team coordination in SEO projects.

SEO Direct Marketing Team Leader at Packt Publishing Pvt. Ltd.

January 1, 2012 - June 1, 2012

Led SEO for direct marketing; planned campaigns and reported results.