Available to hire
I am a passionate guitarist and musician with a Rockschool (RSL) Grade 8 certification, demonstrating advanced technical proficiency, strong music theory knowledge, and refined ear training. I am drawn to working as a session musician and composer because I enjoy bringing versatility and creativity to different projects—whether it’s supporting an artist’s vision, crafting melodies, or adapting across genres. My strengths in improvisation, melodic recall, and collaboration allow me to contribute effectively in both live and studio environments, while my disciplined approach ensures consistency and high-quality performance.
Experience Level
Work Experience
Marketing Manager at UPL Ltd
April 1, 2022 - March 1, 2025Owned marketing strategy and commercial performance for a $22M–$25M product portfolio, leading go-to-market execution, product launches, and integrated marketing campaigns to drive revenue growth and market expansion. Strengthened marketing-sales alignment through structured campaign planning and performance tracking. Managed annual marketing budgets with tight variance control to support portfolio growth.
Digital Engagement Manager at UPL Ltd
April 1, 2025 - January 1, 2026Promoted to lead digital engagement strategy, driving workforce productivity and data-driven decision making across internal sales and commercial teams. Led product strategy and delivery of a custom digital engagement platform enabling performance tracking, CRM integration, and field productivity insights. Increased workforce productivity by 20% through KPI dashboards and automated reporting tools. Achieved 85% adoption across the sales organization, reducing onboarding time by 30% through micro-learning and digital enablement initiatives. Accelerated product development cycles by improving alignment between business stakeholders and technology teams. Managed a small cross-functional team, aligning delivery to defined commercial and engagement KPIs.
Marketing Officer at UPL Ltd
September 1, 2018 - March 1, 2022Supported marketing strategy and campaign execution across portfolio brands, contributing to revenue growth through customer engagement, campaign activation, and channel development. Expanded e-commerce channel performance, generating $2M+ in incremental revenue through account development and inventory optimization. Supported successful new product launches, delivering strong first-year market adoption through targeted segment positioning. Coordinated ATL & BTL campaign execution across agencies, distributors, and sales teams. Improved reporting frameworks and campaign tracking processes to enhance marketing governance and visibility.
Education
Master of Business Administration (Marketing) at NMIMS University
January 1, 2020 - January 1, 2022Qualifications
Rock School London - Grade 8 Electric Guitar (Distinction)
January 11, 2030 - April 3, 2026Certified Google Analytics 4 MDP Managerial Program
January 11, 2030 - April 3, 2026Six Sigma Green Belt – ASQ South Asia
January 11, 2030 - April 3, 2026Industry Experience
Consumer Goods, Software & Internet, Media & Entertainment, Retail, Professional Services
Experience Level
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