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Hi, I’m Marco Riekstins, a senior digital marketing and content strategist with 10+ years guiding luxury, fast-moving consumer goods, and lifestyle brands. I translate business goals into audience insights and competitive research to craft high-performing content and multi-channel strategies that drive commercial impact. I’m a writer at heart, passionate about authentic storytelling and blending strategic rigor with creative execution to deliver measurable results. I collaborate across teams—eCommerce, Brand, Creative, and Analytics—to build insight-led calendars and campaigns that align with revenue priorities. I love mentoring and leading cross-functional workstreams, turning data into compelling content and experiences that resonate with audiences while boosting engagement, conversion, and lifetime value.…Hi, I’m Marco Riekstins, a senior digital marketing and content strategist with 10+ years guiding luxury, fast-moving consumer goods, and lifestyle brands. I translate business goals into audience insights and competitive research to craft high-performing content and multi-channel strategies that drive commercial impact. I’m a writer at heart, passionate about authentic storytelling and blending strategic rigor with creative execution to deliver measurable results. I collaborate across teams—eCommerce, Brand, Creative, and Analytics—to build insight-led calendars and campaigns that align with revenue priorities. I love mentoring and leading cross-functional workstreams, turning data into compelling content and experiences that resonate with audiences while boosting engagement, conversion, and lifetime value.

Marco Riekstins

Writer, Content Strategist, Digital Marketer, +2

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Hi, I’m Marco Riekstins, a senior digital marketing and content strategist with 10+ years guiding luxury, fast-moving consumer goods, and lifestyle brands. I translate business goals into audience insights and competitive research to craft high-performing content and multi-channel strategies that drive commercial impact. I’m a writer at heart, passionate about authentic storytelling and blending strategic rigor with creative execution to deliver measurable results. I collaborate across teams—eCommerce, Brand, Creative, and Analytics—to build insight-led calendars and campaigns that align with revenue priorities. I love mentoring and leading cross-functional workstreams, turning data into compelling content and experiences that resonate with audiences while boosting engagement, conversion, and lifetime value.…Hi, I’m Marco Riekstins, a senior digital marketing and content strategist with 10+ years guiding luxury, fast-moving consumer goods, and lifestyle brands. I translate business goals into audience insights and competitive research to craft high-performing content and multi-channel strategies that drive commercial impact. I’m a writer at heart, passionate about authentic storytelling and blending strategic rigor with creative execution to deliver measurable results. I collaborate across teams—eCommerce, Brand, Creative, and Analytics—to build insight-led calendars and campaigns that align with revenue priorities. I love mentoring and leading cross-functional workstreams, turning data into compelling content and experiences that resonate with audiences while boosting engagement, conversion, and lifetime value.

Available to hire

Hi, I’m Marco Riekstins, a senior digital marketing and content strategist with 10+ years guiding luxury, fast-moving consumer goods, and lifestyle brands. I translate business goals into audience insights and competitive research to craft high-performing content and multi-channel strategies that drive commercial impact. I’m a writer at heart, passionate about authentic storytelling and blending strategic rigor with creative execution to deliver measurable results.

I collaborate across teams—eCommerce, Brand, Creative, and Analytics—to build insight-led calendars and campaigns that align with revenue priorities. I love mentoring and leading cross-functional workstreams, turning data into compelling content and experiences that resonate with audiences while boosting engagement, conversion, and lifetime value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Afrikaans

Fluent

Italian

Intermediate

Work Experience

Senior Manager, Digital Marketing | Channel Strategy at Effy Jewelry

December 1, 2023 - January 1, 2026

Owned end-to-end email and SMS/MMS marketing, including calendar management across all brand and promotional communications. Developed insight-led channel, market strategies and robust competitive analysis to inform product launches, seasonal initiatives, key sales moments and evergreen content. Partnered with eCommerce, Brand, Creative, and Marketing Analytics teams to align on a 360-degree marketing calendar with conversion goals and revenue priorities. Optimized performance through ongoing analysis of engagement, conversion, and revenue metrics, using insights to continuously refine strategy.

Senior Fleet Manager at Effy Jewelry

November 1, 2021 - December 1, 2023

Supported people management and operations for Carnival Cruise Lines across 24 cruise ships within a global deployment model. Managed recruitment, onboarding, coaching, and performance management for onboard teams, directly influencing service quality and revenue outcomes. Delivered leadership and sales training programs remotely and onboard, and partnered with senior leadership to improve performance, retention, and fleet effectiveness.

Co-Founder and Managing Partner at Better Digital Marketing

January 1, 2018 - January 1, 2021

Co-founded and scaled a full-service digital agency, delivering end-to-end strategy, brand development, content, execution and platform management for B2B and B2C clients. Generated R1M in revenue within the first year through a retainer-led model, managing multiple accounts across local and European markets. Led business development and commercial strategy, positioning emerging and established brands to differentiate authentically within saturated markets. Personally conducted comprehensive brand, content and platform strategy including website development, social ecosystem design, and digital positioning frameworks. Transitioned from the business to pursue an international opportunity.

Digital Strategy at Techsys Digital

January 1, 2018 - January 1, 2019

Developed and executed data-driven digital, content, and CRM strategies for global brands including Diageo, Heineken Group, Mazda, and premium spirits portfolios. Led digital roadmaps across CRM, email, social, website, and mobile, aligning creative execution with measurable business outcomes.

Content Producer at My Most Trusted

January 1, 2018 - January 1, 2021

Produced executive thought-leadership and brand storytelling content to support engagement, lead generation, and credibility.

Creative Strategy & Leadership Roles at Caxton Media

January 1, 2013 - January 1, 2018

Progressed from Copywriter to Creative Strategy Manager, leading integrated editorial, digital, and advertising strategy and campaigns across a 12-brand magazine portfolio, working with major global brands such as Estée Lauder and Unilever. Managed multidisciplinary creative team and partnered with sales, marketing, digital and editorial departments to deliver multi-platform solutions.