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Hello, I’m Manuela Favali, a Senior Marketing Consultant and Color Expert with 20+ years of international experience across B2B, B2C, and industrial sectors. I founded HUBBING MARKETING and COLORNAUTA to help SMEs and multinational teams align strategy, digital transformation, and color strategy to generate measurable growth. I lead holistic marketing programs, develop data-driven plans, and deliver training and HR support for marketing and sales teams. I am passionate about teaching color science and design, building color systems, moodboards, CRM adoption, and cross-functional collaboration that unites branding, product development, and customer experience. I enjoy mentoring professionals and organizations through change management and digital capabilities to achieve sustainable results.…Hello, I’m Manuela Favali, a Senior Marketing Consultant and Color Expert with 20+ years of international experience across B2B, B2C, and industrial sectors. I founded HUBBING MARKETING and COLORNAUTA to help SMEs and multinational teams align strategy, digital transformation, and color strategy to generate measurable growth. I lead holistic marketing programs, develop data-driven plans, and deliver training and HR support for marketing and sales teams. I am passionate about teaching color science and design, building color systems, moodboards, CRM adoption, and cross-functional collaboration that unites branding, product development, and customer experience. I enjoy mentoring professionals and organizations through change management and digital capabilities to achieve sustainable results.

Manuela Favali

Marketing Consultant, Brand Strategist, Brand Designer, +5

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Hello, I’m Manuela Favali, a Senior Marketing Consultant and Color Expert with 20+ years of international experience across B2B, B2C, and industrial sectors. I founded HUBBING MARKETING and COLORNAUTA to help SMEs and multinational teams align strategy, digital transformation, and color strategy to generate measurable growth. I lead holistic marketing programs, develop data-driven plans, and deliver training and HR support for marketing and sales teams. I am passionate about teaching color science and design, building color systems, moodboards, CRM adoption, and cross-functional collaboration that unites branding, product development, and customer experience. I enjoy mentoring professionals and organizations through change management and digital capabilities to achieve sustainable results.…Hello, I’m Manuela Favali, a Senior Marketing Consultant and Color Expert with 20+ years of international experience across B2B, B2C, and industrial sectors. I founded HUBBING MARKETING and COLORNAUTA to help SMEs and multinational teams align strategy, digital transformation, and color strategy to generate measurable growth. I lead holistic marketing programs, develop data-driven plans, and deliver training and HR support for marketing and sales teams. I am passionate about teaching color science and design, building color systems, moodboards, CRM adoption, and cross-functional collaboration that unites branding, product development, and customer experience. I enjoy mentoring professionals and organizations through change management and digital capabilities to achieve sustainable results.

Available to hire

Hello, I’m Manuela Favali, a Senior Marketing Consultant and Color Expert with 20+ years of international experience across B2B, B2C, and industrial sectors. I founded HUBBING MARKETING and COLORNAUTA to help SMEs and multinational teams align strategy, digital transformation, and color strategy to generate measurable growth. I lead holistic marketing programs, develop data-driven plans, and deliver training and HR support for marketing and sales teams.

I am passionate about teaching color science and design, building color systems, moodboards, CRM adoption, and cross-functional collaboration that unites branding, product development, and customer experience. I enjoy mentoring professionals and organizations through change management and digital capabilities to achieve sustainable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

French

Advanced

Work Experience

Founder & Senior Marketing Consultant at HUBBING MARKETING®

January 1, 2019 - Present

Provide strategic marketing consulting and operational support to SMEs and multinational companies; develop business models, marketing plans, and communication strategies; lead digital and offline communication projects including branding; deliver training programs and HR support for marketing & sales teams.

Founder & Color Expert at COLORNAUTA®

January 1, 2019 - Present

Color consultancy for architecture, design, fashion, and industrial applications; development of color systems, palettes, and customized moodboards; technical training on color science, materials, and applications; creation and delivery of specialized courses (e.g., “Color & Light”, “Color in Design”).

Marketing & Communication Director at Colorificio Sammarinese / Rival

January 1, 2013 - December 31, 2018

Defined and implemented global marketing and digital strategies; built and led the marketing department (team hiring & coaching); repositioned brands and improved pricing and distribution strategies; supported international expansion (Russia, China); introduced CRM systems and project management processes; led innovation projects (AR/VR feasibility, apps).

Business Unit Director / Marketing Director at CROMOLOGY Group

January 1, 2001 - December 31, 2012

Managed business unit (P&L responsibility, €20M revenue); led sales, marketing, and customer service teams (48+ people); developed new business partnerships and international projects; built and managed a 13-person marketing team in Italy. Key achievements include launches of European color systems and CRM-driven segmentation.

Marketing Director Italy & International Projects at CROMOLOGY Group

January 1, 2001 - December 31, 2009

Managed 9 brands, cross-brand synergies, and a €2–5M annual marketing budget; directed full marketing mix, annual marketing plans, trade marketing support, and communication materials; built Italian marketing team (13 people); rationalized product portfolios; led international marketing for European launches and sustainability initiatives.

Marketing Manager – Retail, Mass Retail & Export at Baldini Vernici Spa

January 1, 1996 - December 31, 2001

Managed marketing activities for retail, large-scale distribution, and export markets; reported directly to the President and coordinated a small team of collaborators.

Marketing Manager / Product Manager at Rossetti (Bunge Paints) / Toscano / Junghanns Group

January 1, 1993 - December 31, 1996

Managed product and marketing activities across multiple companies and brands; held responsibility for the Sherwin-Williams (USA) license in Italy; served as Product Manager within Project Orkestra, supporting the sale of color technology to international manufacturers such as Jotun, Corona, Duraval, CIN, Alba Coral, Tikkurila, and Nippon Paint.