Available to hire
I’m Kavya Kapoor, a Digital Marketing Manager with 5+ years of experience leading paid media programs across health care and multi-location brands. I specialize in driving measurable performance through ROI-focused strategies, structured experimentation, and funnel optimization.
I enjoy hands-on campaign execution, mentoring small teams, and building automation workflows (n8n, Zapier, GoHighLevel) to improve lead routing and reporting accuracy, while collaborating with client success teams to align marketing with business objectives.
Skills
Experience Level
Language
English
Fluent
Work Experience
Digital Marketing Manager at Patient Autopilot
October 1, 2023 - January 1, 2026Directly accountable for approximately $250K in monthly paid media spend across Meta, Google Ads, and Local Service Ads; improved overall ROI by 20% through structured experimentation and creative testing; reduced CPA by 25% by refining audience targeting and funnel structure; supervised and mentored a team of 4–5, supporting hiring and onboarding of junior marketing staff; implemented automation workflows in n8n to improve lead routing and reporting accuracy; developed dashboards and communicated insights to stakeholders; partnered with client success teams to align marketing initiatives with business objectives.
Marketing Coordinator at Leadsopolis Inc
May 1, 2023 - October 1, 2023Executed paid media campaigns across multiple brands using Meta, Google, and GoHigh Level; supported campaign launches, creative testing pipelines, and performance optimization; communicated campaign insights and recommendations to clients.
Senior Facebook Ads Manager at Leadsopolis Inc
October 1, 2022 - June 1, 2023Managed and optimized a high volume of Meta accounts across multiple industries; led a team of media buyers and creatives, ensuring alignment between creative strategy and performance KPIs; built structured testing frameworks to improve ROAS and scalability; provided performance reporting and optimization recommendations.
Contract Digital Marketing Specialist at JayaAgency
January 1, 2022 - August 1, 2022Executed campaigns across Facebook, Google, TikTok, and programmatic channels; developed expertise in audience acquisition and targeting.
Contract Programmatic Media Buyer at Rev Cloud
March 1, 2021 - January 1, 2022Managed programmatic campaigns with strict control over delivery, pacing, optimization, and post-analysis; led a team of ad managers; refined performance strategy using consumer insights.
Associate Media Buyer at IDEA CLAN
July 1, 2020 - January 1, 2022Executed affiliate, programmatic, and paid social campaigns targeting U.S. markets across highly regulated verticals including health care, debt relief, and insurance; built foundational expertise in performance marketing, audience acquisition, and compliance-driven advertising; partnered with senior strategists to optimize channel mix, targeting, and budget allocation for improved profitability.
Education
Postgraduate Certificate in Digital & Content Marketing at York University
January 1, 2022 - April 3, 2026Bachelor of Engineering in Computer Science at Chitkara University
January 1, 2020 - April 3, 2026Qualifications
Meta Advertising
January 11, 2030 - April 3, 2026Google Ads & Analytics
January 11, 2030 - April 3, 2026HubSpot Digital Marketing
January 11, 2030 - April 3, 2026HIPAA Certified
January 11, 2030 - April 3, 2026Industry Experience
Healthcare, Media & Entertainment, Professional Services
Skills
Experience Level
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