I'm a UX/UI designer focused on turning complex problems into intuitive products. I enjoy collaborating with cross-functional teams to translate user insights into practical, delightful design solutions that improve engagement and outcomes. Based in Madrid, I currently work as a Mid Senior UX/UI Consultant and freelance designer, helping organizations build solid design systems and user-centered experiences across web and mobile.

ALANA ZUBIZARRETA

I'm a UX/UI designer focused on turning complex problems into intuitive products. I enjoy collaborating with cross-functional teams to translate user insights into practical, delightful design solutions that improve engagement and outcomes. Based in Madrid, I currently work as a Mid Senior UX/UI Consultant and freelance designer, helping organizations build solid design systems and user-centered experiences across web and mobile.

Available to hire

I’m a UX/UI designer focused on turning complex problems into intuitive products. I enjoy collaborating with cross-functional teams to translate user insights into practical, delightful design solutions that improve engagement and outcomes.

Based in Madrid, I currently work as a Mid Senior UX/UI Consultant and freelance designer, helping organizations build solid design systems and user-centered experiences across web and mobile.

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Work Experience

Mid Senior UX / UI Consultant / Designer at SEGGS (part of Sopra Steria)
January 1, 2022 - Present
Collaborated with cross-functional, distributed teams including product managers, product owners, engineers, and fellow designers to define user and business problems. Contributed to the development of strategic product frameworks by applying user-centered design principles, conducting user research, and adapting solutions to enhance usability, engagement, and overall product performance.
Freelance UX / UI Designer at Freelance
January 1, 2021 - December 31, 2022
Created low-fidelity wireframes to explore, present, and validate design concepts for a B2B e-commerce music platform. Collaborated with engineers, product managers and a lead designer to ensure cohesive and technically feasible solutions. Supported senior designer by contributing to interface design tasks, component creation, and design documentation. Maintained consistency across the platform by aligning work with the startup's design system and visual language. Gained adaptability, problem-solving skills and a proactive approach to design challenges. B2B e-book creation for major companies like Bridgestone, Galderma, TDBank, and Facebook. Adapted content for mobile, tablet, and desktop formats. Content adaptation and overall design implementation for iBooks Author. Coordinated cross-functionally with a multi-disciplinary team to involve creative departments (Illustration, animation, programming). Involved in the Creative Direction process from conceptualization to final creation of
Graphic Designer at Freelance
January 1, 2017 - December 31, 2019
Graphic designer, freelance work involving visual design and branding materials for various clients.

Education

UX / UI Design Bootcamp at Ironhack
January 1, 2020 - April 4, 2026

Qualifications

Communication, branding & styling
January 1, 2014 - January 1, 2017

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Retail