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I'm Liliana Neves, a strategic and hands-on Full Stack Marketer with a track record across tech, fashion, interior design and consumer goods. I craft brand identities, drive cross-market campaigns, and optimize paid media, email automation, and web conversion, turning insights into growth. I thrive on collaboration with product, sales, and creative teams to deliver cohesive brand experiences and measurable results. I bring a design eye and obsessive attention to detail to every project. I excel at aligning marketing, communications, and product launches across international markets, ensuring consistency in brand voice and visual identity while continuously refining campaigns based on data and stakeholder feedback.…I'm Liliana Neves, a strategic and hands-on Full Stack Marketer with a track record across tech, fashion, interior design and consumer goods. I craft brand identities, drive cross-market campaigns, and optimize paid media, email automation, and web conversion, turning insights into growth. I thrive on collaboration with product, sales, and creative teams to deliver cohesive brand experiences and measurable results. I bring a design eye and obsessive attention to detail to every project. I excel at aligning marketing, communications, and product launches across international markets, ensuring consistency in brand voice and visual identity while continuously refining campaigns based on data and stakeholder feedback.

Liliana Neves

Brand Strategist, Marketing Strategist, Graphic Designer

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I'm Liliana Neves, a strategic and hands-on Full Stack Marketer with a track record across tech, fashion, interior design and consumer goods. I craft brand identities, drive cross-market campaigns, and optimize paid media, email automation, and web conversion, turning insights into growth. I thrive on collaboration with product, sales, and creative teams to deliver cohesive brand experiences and measurable results. I bring a design eye and obsessive attention to detail to every project. I excel at aligning marketing, communications, and product launches across international markets, ensuring consistency in brand voice and visual identity while continuously refining campaigns based on data and stakeholder feedback.…I'm Liliana Neves, a strategic and hands-on Full Stack Marketer with a track record across tech, fashion, interior design and consumer goods. I craft brand identities, drive cross-market campaigns, and optimize paid media, email automation, and web conversion, turning insights into growth. I thrive on collaboration with product, sales, and creative teams to deliver cohesive brand experiences and measurable results. I bring a design eye and obsessive attention to detail to every project. I excel at aligning marketing, communications, and product launches across international markets, ensuring consistency in brand voice and visual identity while continuously refining campaigns based on data and stakeholder feedback.

Available to hire

I’m Liliana Neves, a strategic and hands-on Full Stack Marketer with a track record across tech, fashion, interior design and consumer goods. I craft brand identities, drive cross-market campaigns, and optimize paid media, email automation, and web conversion, turning insights into growth. I thrive on collaboration with product, sales, and creative teams to deliver cohesive brand experiences and measurable results.

I bring a design eye and obsessive attention to detail to every project. I excel at aligning marketing, communications, and product launches across international markets, ensuring consistency in brand voice and visual identity while continuously refining campaigns based on data and stakeholder feedback.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Portuguese

Fluent

Work Experience

Brand Manager at Supertiny Agency

June 1, 2020 - Present

Led brand marketing and cross-functional campaigns for tech clients; ensured brand consistency across markets; managed paid media, content/SEO, email automation, landing page optimization, and analytics.

Brand Manager at Sonae MC

November 1, 2020 - Present

Full-stack marketing, brand management and international market opportunities; product positioning and campaigns across digital and traditional channels.

Brand Manager / Marketing at Aline Clothing

June 1, 2018 - October 1, 2020

Defined brand identities and messaging frameworks; developed content strategies and SEO plans; planned and optimized paid campaigns; built and refined email marketing workflows; collaborated on web optimization and analytics; led international brand presence.

Communications Director at Aldeco Fabrics

May 1, 2015 - May 1, 2016

Directed global communications and marketing strategy; managed media relations, press materials, digital presence, social media campaigns, and international trade show presence; coordinated partner communications and merchandising.

Head of Marketing and Communications at Unda Design

May 1, 2012 - July 1, 2014

Led branding, digital content, product launches, and international trade fair presence; ensured creative consistency and audience engagement across touchpoints; collaborated with cross-functional teams.

Graphic Designer at Menina Design Group

October 1, 2011 - February 1, 2012

Created product catalogs and marketing materials; managed product shoots and visual storytelling for brand clients; oversaw layout and print/digital collateral.

Store Assistant & Visual Merchandiser at Fitness Hut

August 1, 2014 - December 1, 2014

Supported daily retail operations, customer service, stock management and visual merchandising; contributed to lead generation and sales.

Marketing Assistant at Sonae MC

February 1, 2015 - June 1, 2015

Supported marketing team with product research, trend analysis, and international market exploration; conducted competitor scouting and helped develop strategic plans for brand expansion.