Available to hire
I’m a data-driven Marketing and Social Media Specialist with 5+ years of experience analyzing social media performance, audience behavior, and content effectiveness. I track KPIs, evaluate engagement metrics, and translate data into actionable insights to optimize campaigns.
In addition to marketing, I have hands-on experience in high-volume logistics and fast-paced operations, strengthening accuracy and efficiency. I thrive in cross-functional teams, delivering measurable growth and improving processes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Social Media & Community Analytics Manager at Cedro Volleyball Club
January 1, 2020 - January 1, 2021Tracked and analyzed KPIs including engagement rate, follower growth, impressions, and reach. Developed detailed performance reports to evaluate content effectiveness and guide strategy. Monitored audience sentiment and interactions to identify trends, risks, and opportunities. Created and executed structured content calendars aligned with campaigns and events. Optimized content strategy based on data insights, increasing engagement by 50%, and drove a 30% growth in seasonal enrollment, leading to the launch of new regional branches and an expanded league structure for 2022.
Social Media & Performance Manager at Colombian Volleyball Federation
January 1, 2018 - January 1, 2020Collected and analyzed performance data across Instagram, Facebook, and Twitter to evaluate campaign effectiveness. Identified audience trends and engagement patterns to improve content reach and interaction. Successfully scaled social media presence to over 20,000 followers across Instagram, Facebook, and X, fostering a direct connection between athletes and their audience. Collaborated with cross-functional teams to align messaging with brand and campaign goals. Generated reports with insights and recommendations to support data-driven decision making. Improved campaign engagement by 30%+ through performance-based optimization.
Digital Marketing & Social Media Specialist at Sportvoyager Colombia
January 1, 2015 - January 1, 2018Managed and analyzed social media accounts, tracking performance metrics to guide strategy. Identified trending topics and audience interests to create timely and relevant content. Produced multimedia content (video and photography) optimized for engagement. Improved audience growth and interaction through data-informed content planning. Executed a digital broadcasting strategy for major sports (Volleyball, Soccer, Basketball) that expanded brand visibility and established Sportvoyager as a market leader, delivering a 30% year-over-year sales increase.
Content Producer & Media Analyst at Radiozonica
January 1, 2015 - January 1, 2017Researched audience interests and trending topics to develop engaging content. Produced scripts, interviews, and reports based on verified data and insights. Ensured accuracy, consistency, and quality across published and broadcast content. Received official recognition from the Buenos Aires City Legislature as a digital media outlet of cultural and social significance, reaching a daily audience of over 10,000 active viewers.
Logistics, Shipping & Receiving / Operations Specialist at Texas, USA
January 1, 2022 - PresentStreamlined high-volume logistics by processing 30 pallets and managing the unloading of 7 trucks per day, ensuring consistent operational flow. Maintained accurate inventory tracking and reporting with strong attention to detail. Verified incoming and outgoing shipments, ensuring accuracy of product counts and documentation. Used bilingual communication (Spanish/English) to coordinate effectively between clients and team members. Operated efficiently under time constraints to meet daily operational deadlines. Collaborated with teams to ensure smooth workflow across logistics and operations.
Education
Bachelor’s Degree in Audiovisual Communication at Universidad Nacional de San Martín
January 11, 2030 - April 5, 2026Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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