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I am a performance-focused Creative Director and Growth Strategist with 4+ years of experience scaling content across YouTube, Instagram, and TikTok. I have generated 30M+ views through data-driven strategy, audience insights, and high-performing creative execution. I excel at leading production, optimizing content for retention and engagement, and delivering results that drive growth. I enjoy collaborating with writers, editors, and cross-functional teams to craft compelling storytelling and impactful campaigns.…I am a performance-focused Creative Director and Growth Strategist with 4+ years of experience scaling content across YouTube, Instagram, and TikTok. I have generated 30M+ views through data-driven strategy, audience insights, and high-performing creative execution. I excel at leading production, optimizing content for retention and engagement, and delivering results that drive growth. I enjoy collaborating with writers, editors, and cross-functional teams to craft compelling storytelling and impactful campaigns.

Fahad

Content Creator, Creative Director, Video Editor, +1

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I am a performance-focused Creative Director and Growth Strategist with 4+ years of experience scaling content across YouTube, Instagram, and TikTok. I have generated 30M+ views through data-driven strategy, audience insights, and high-performing creative execution. I excel at leading production, optimizing content for retention and engagement, and delivering results that drive growth. I enjoy collaborating with writers, editors, and cross-functional teams to craft compelling storytelling and impactful campaigns.…I am a performance-focused Creative Director and Growth Strategist with 4+ years of experience scaling content across YouTube, Instagram, and TikTok. I have generated 30M+ views through data-driven strategy, audience insights, and high-performing creative execution. I excel at leading production, optimizing content for retention and engagement, and delivering results that drive growth. I enjoy collaborating with writers, editors, and cross-functional teams to craft compelling storytelling and impactful campaigns.

Available to hire

I am a performance-focused Creative Director and Growth Strategist with 4+ years of experience scaling content across YouTube, Instagram, and TikTok. I have generated 30M+ views through data-driven strategy, audience insights, and high-performing creative execution.

I excel at leading production, optimizing content for retention and engagement, and delivering results that drive growth. I enjoy collaborating with writers, editors, and cross-functional teams to craft compelling storytelling and impactful campaigns.

Skills

Adobe Premiere Pro

Adobe After Effects

DaVinci Resolve Studio

Adobe Illustrator

Adobe Photoshop

Experience Level

Adobe Premiere Pro

Expert

Adobe After Effects

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Lead Editor & Creative Director at Freelance / YouTube Content Studio

September 1, 2022 - January 1, 2026

Led editing and creative direction for high-performing documentary and storytelling content. Analyzed YouTube metrics (average view duration) and iterated editing strategies according to viewer behavior. Experimented with hooks, pacing, build, and pay-offs; increased long-form video retention from 20% to 45%. Researched competitor channels and implemented data-backed content strategies. Delivered content contributing to 30M+ total views across projects.

Creative Director & Producer at FAHAD Content / Fahad Content Studio

August 1, 2024 - November 1, 2025

Led end-to-end content strategy including ideation, scripting, editing direction, packaging, scheduling and content management. Optimized scripts for VB-driven engagement with teasing, segues, open-ended questions, and building stakes to keep viewers curious. Built optimized video structures with hook clips, pacing variations, and audio/visual design; aligned with current trends to maximize retention and CTR. Developed titling and packaging angles to maximize viewer engagement; produced content across 25+ channels.

Video Editor & Album Editor at Freelance / Media Production

August 1, 2023 - December 1, 2023

Edited high-converting video ads for social media campaigns and produced engaging short-form content (Reels) to drive traffic and leads. Performed color grading and edited city album visuals for marketing and brand purposes. Collaborated with media and marketing teams to meet campaign objectives.