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Hi, I'm MUHAMMAD USMAN ALI, a results-driven digital marketing manager based in Dubai. I specialize in SEO and paid media across Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok, building data-driven campaigns that generate qualified leads and maximize ROI. In my 5 years of experience in Dubai, I've helped brands grow awareness, capture high-quality leads, and optimize paid media budgets for measurable results. I work hands-on with Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, and CRM dashboards, and I manage WordPress-powered front-end and back-end optimizations. I enjoy collaborating with sales to align campaigns with revenue targets and staying current with platform updates to keep our strategies ahead of the curve.…Hi, I'm MUHAMMAD USMAN ALI, a results-driven digital marketing manager based in Dubai. I specialize in SEO and paid media across Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok, building data-driven campaigns that generate qualified leads and maximize ROI. In my 5 years of experience in Dubai, I've helped brands grow awareness, capture high-quality leads, and optimize paid media budgets for measurable results. I work hands-on with Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, and CRM dashboards, and I manage WordPress-powered front-end and back-end optimizations. I enjoy collaborating with sales to align campaigns with revenue targets and staying current with platform updates to keep our strategies ahead of the curve.

MUHAMMAD USMAN ALI

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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Hi, I'm MUHAMMAD USMAN ALI, a results-driven digital marketing manager based in Dubai. I specialize in SEO and paid media across Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok, building data-driven campaigns that generate qualified leads and maximize ROI. In my 5 years of experience in Dubai, I've helped brands grow awareness, capture high-quality leads, and optimize paid media budgets for measurable results. I work hands-on with Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, and CRM dashboards, and I manage WordPress-powered front-end and back-end optimizations. I enjoy collaborating with sales to align campaigns with revenue targets and staying current with platform updates to keep our strategies ahead of the curve.…Hi, I'm MUHAMMAD USMAN ALI, a results-driven digital marketing manager based in Dubai. I specialize in SEO and paid media across Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok, building data-driven campaigns that generate qualified leads and maximize ROI. In my 5 years of experience in Dubai, I've helped brands grow awareness, capture high-quality leads, and optimize paid media budgets for measurable results. I work hands-on with Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, and CRM dashboards, and I manage WordPress-powered front-end and back-end optimizations. I enjoy collaborating with sales to align campaigns with revenue targets and staying current with platform updates to keep our strategies ahead of the curve.

Available to hire

Hi, I’m MUHAMMAD USMAN ALI, a results-driven digital marketing manager based in Dubai. I specialize in SEO and paid media across Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok, building data-driven campaigns that generate qualified leads and maximize ROI. In my 5 years of experience in Dubai, I’ve helped brands grow awareness, capture high-quality leads, and optimize paid media budgets for measurable results.

I work hands-on with Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, and CRM dashboards, and I manage WordPress-powered front-end and back-end optimizations. I enjoy collaborating with sales to align campaigns with revenue targets and staying current with platform updates to keep our strategies ahead of the curve.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Manager at Nolix Group

January 1, 2025 - Present

Develop and execute comprehensive digital marketing strategies encompassing SEO, SEM, paid social, email marketing, and content marketing to drive brand awareness and lead generation. Manage end-to-end paid media campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok, optimizing for maximum ROI and cost-effective customer acquisition. Conduct advanced keyword research and implement On-Page and Off-Page SEO techniques to improve organic search rankings. Plan, allocate, and monitor marketing budgets to ensure high ROAS and efficient resource use. Build and optimize lead generation funnels, reducing cost-per-lead and improving conversions through landing page testing and audience segmentation. Analyze campaign performance with Google Analytics, Meta Business Suite, and CRM dashboards; deliver actionable insights to senior leadership. Oversee WordPress frontend and backend management, UX improvements, page speed optimization, and technical SEO audits. Lead content cre

Digital Marketing Manager at Firstpoint Group

January 1, 2023 - January 1, 2024

Planned and managed multi-channel digital marketing campaigns including SEO, Google Ads, and Meta Ads to generate qualified leads and increase brand visibility. Identified and targeted high-value keywords to drive organic traffic and populated website content and blogs with strategic search terms. Produced detailed strategy reports and performance analyses, providing data-driven recommendations to optimize campaigns. Managed Google Ads and Meta Ads accounts, monitoring spend, adjusting bids, and refining audience targeting to improve CTR and conversions. Designed graphics and visual content for social media posts and digital ads using Adobe Illustrator, Photoshop, and Canva. Collaborated cross-functionally to brainstorm and execute campaigns aligned with brand guidelines. Tracked and reported on performance metrics, identifying growth opportunities and presenting findings to Marketing Manager.

Digital Marketing Executive at Vierra Property Management

January 1, 2022 - January 1, 2023

Executed SEO strategies including on-page optimization, technical audits, and white hat off-page link building to improve search rankings for property listings. Conducted competitor research with Ahrefs and SEMrush, monitoring competitor advertising and backlink strategies to identify opportunities. Maintained a healthy backlink profile through outreach via social media, forums, and email. Submitted and optimized business listings across directories to improve local SEO and Google My Business presence. Monitored and promoted blog posts for link-building, increasing domain authority. Assisted in managing Google Ads and Meta Ads campaigns to support lead generation in the UAE real estate market. Created and scheduled social media content to maintain consistent brand messaging.

Digital Marketing Executive at Royal Cargo

January 1, 2021 - January 1, 2022

Supported the digital marketing function by executing SEO tasks, keyword research, and on-page content optimization. Assisted in creating and editing video content and graphic designs for social media to boost audience engagement. Researched evolving digital design trends and applied best practices to marketing materials. Coordinated with team members to ideate and implement marketing projects, meeting deadlines and maintaining content quality.